MINI PROJECT

A STUDY ON INDIAN FMCG

INDUSTRY (WITH REFERENCE TO ITC LTD.)
A Mini Project report submitted in partial fulfillment of
the requirements for the completion of II Semester

Submitted by
K.KALYANI
(Reg. No. 13471E0027)

Under the guidance of

Dr. S. VENKATA RAMANA,
MBA., M.Phill., Ph.D.
Professor& HOD

DEPARTMENTOF M.B.A.
NARASARAOPETA ENGINEERING COLLEGE
(AUTONOMOUS),
NARASARAOPET-522601, GUNTUR (DT).

Affiliated to
Jawaharlal Nehru Technological University,
Kakinada

(2019 – 2021)
 DECLARATION

I hereby declare that the Mini Project work entitled “A STUDY

ON INDUSTRY AND COMPANY ANALYSIS WITH REFERENCE TO
FOUNDRY INDUSTRY”, is a bonafide work done by me in partial
fulfillment of the requirements for the completion of II Semester MBA
in NARASARAOPETA ENGINEERING COLLEGE (AUTONOMOUS),
affiliated to Jawaharlal Nehru Technological University Kakinada and
has not been formed the basis for the award of any other degree or
diploma earlier.

K.K
ALYANI
(13471E0027)
NARASARAOPETA ENGINEERING COLLEGE
(AUTONOMOUS)
(Affiliated to J.N.T.U, Kakinada & Approved by A.I.C.T.E. & Accredited by N.B.A)
DEPARTMENT OF M.B.A., NARASARAOPET – 522601

CERTIFICATE
This is to certify that the Mini Project entitled “A STUDY ON
INDUSTRY AND COMPANY ANALAYSIS WITH REFERENCE TO
FOUNDRY INDUSTRY” is being submitted by K.KALYANI bearing
Regd. No. 13471E0027 in partial fulfillment of the requirements for
the completion of II Semester MBA in NARASARAOPETA
ENGINEERING COLLEGE (AUTONOMOIUS), affiliated to Jawaharlal
Nehru Technological University Kakinada.

The results presented in this thesis have been verified and are
found to be satisfactory. The results embodied in this report have not
been submitted to any other University for the award of any other
degree.

Project Guide Head of the Department

Dr. S.Venkata Ramana Dr. S.Venkata Ramana
MBA., M.Phil., Ph.D MBA., M.Phil., Ph.D.
 ACKNOWLEDGEMENT

I express my deep sense of gratitude to Sri. M.V. KoteswaraRao, B.Sc.,

Founder & Chairman, Narasaraopeta Engineering College(Autonomous),
Narasaraopet, for creating an excellent academic atmosphere and providing
good infrastructural facilities to us.

I am grateful to Sri Dr. M. Sreenivasa Kumar, M.Tech., Ph.D.(UK)., MISTE.,

FIE (I). Principal, Narasaraopeta Engineering College (Autonomous), for

permitting me to do my project work.

I express my sincere gratitude to Dr. S. Venkata Ramana, M.B.A, M.Phil,

Ph.D., Professor and Head of the Dept. of M.B.A for his kind co-operation
and guidance in completing my project work.

I am indebted to my project guide I. Sridhar, M.B.A.,(Ph.D)for his

continuous guidance and support in completing my project work.

K.KALYANI
(13471E0027)
 CONTENTS

CHAPTER NO NAME OF THE CHAPTER PAGE NO

CHAPTER- I INDUSTRY PROFILE

History of the Industry

Major Players in the Industry
Problems of the Industry
Government Policies on Industry
Demand Drivers of the Industry
Challenges & Opportunities
Michael porter's five forces model
Industry Trends

CHAPTER – 2 COMPANY PROFILE

Mission & Vision of the Company
Promoters of the Company
Board of Directors of the company
Organization structure of the company
Products/Services of the Company
Competitors of the Company
7P’s Analysis of the Company
Balance sheets of the company Policies of the company
Awards, Rewards, Achievements
Milestones of the Company
Strength & Weakness of the company
Future Plans of the Company
Corporate Social Responsibilities of the Company

CHAPTER – 3 FINDINGS & SUGGESTIONS

CONCLUSION &BIBLIOGRAPHY