Entrepreneurship

SUPERVISOR
PROFESSOR MR. TALHA ZUBAR AHMED KAHN
PROGRAM
BBA

SUBMITTED BY
1) HAMZA KARIM BHATTI L1F16BBAM0030
2) AYESHA AFZAL L1F19BBAM0378
3) RIDA IJAZ L1F17BBAM0457

FINAL PROJECT

Business Name: Goatalicious

 Table of Contents

I. Executive Summary..................................................................................................................................3

II. Company Description.............................................................................................................................4

III. Products & Services..............................................................................................................................6

IV. Marketing Plan......................................................................................................................................9

V. Management & Organization..............................................................................................................12

VI. Organization Chart ............................................................................................................................13

VII. Startup Expense and Cpitilization ...................................................................................................15

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 Executive Summary

The product that our group has introduced is goat’s milk with the brand name of ‘Goatalicious’

and we had chosen Slogan for our company is ‘Let’s taste the best’. The purpose of selecting this

product is to introduce goat’s milk among people and to create awareness regarding its benefits

as a dairy product. We aim to target this product to the entire household, to a larger target

market, as the product has the potential of serving to the various needs of the entire household

from infants to adults. For this business project we collaborate with the Nutrition & dietetics

(Food Sciences), and our goal is that “Most innovative and fastest growing milk company

offering products enjoyed in every home every day. And our management team has 1 year

experience with respective to their relevant fields and we targeted the upper middle class &

upper class.

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 Company Description

The description of our company ‘Goatalicious’ are as follow: -

1. Company mission statement

“To build a new milk brand to improve quality of life by offering a healthy, highly

nutritional and clean product to our consumers while maximizing customer value.”

2. Company philosophy and vision

(Philosophy) “We want to establish a market-driven demand for high-quality whole milk

products in discerning markets that value milk, distinguished by a recognised quality

mark, and which rewards suppliers accordingly.”

(Vision) “Quality and freshness are the core of our business which involves providing the

complete range of dairy products to wholesale markets.”

3. Company goals

“Most innovative and fastest growing milk company offering products enjoyed in every

home every day.”

Company Description Worksheet

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 Goatalicious (Let’s taste the best)
Business Name

“To build a new milk brand to improve quality of life by offering a healthy,
Company Mission
highly nutritional and clean product to our consumers while maximizing
Statement
Company customer value.” Goat Milk philosophy supports long-term sustainability,
The Goatalicious

Philosophy/ growth, good farming practice and quality products.

Values Quality and freshness are the core of the business which involves providing the
Company Vision complete range of dairy products to whole sale market.

Goals & 1. Most innovative and fastest growing milk company offering products

Milestones enjoyed in every home every day.”

2. Provide fresh and healthy goat milk to general public.

Male, female and children can use our product.

Target Market

Industry/
1. Nestle Pakistan Ltd
Competitors
2. Engro Foods Ltd

3. Nurpur Ltd

A dairy farm with Goats needs a total investment of approximately 3 million

Legal Structure/ PKR and this business is based on partnership.

Ownership

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 Products & Services

Your company’s products and/or services: We are selling flavored and powdered goat milk.

We get raw milk from our suppliers named Allah Yar Dairy Farm situated in Sheikhupura. We

carry out this raw milk in our factory situated in Thokar Niaz Baig via container and after that we

start the process of pasteurization. Basically, the relationship with our supplier is really good and

when we talk about the relation of logistic and selling team, we can proudly say that the relation

with our supplier is really good, excellent and for long-term.

The problem the product or service solves: Problem of our product is that we can’t deliver our

product to small shops and secondly the audience don’t know about the goat milk product. Some

barriers of our product are as follows; First barrier is that we require large capital. Second barrier

is that we want expertise to operate the equipment’s for production. At third, we need to access a

proper distribution channel. According to our opinion we start our operations on small scale and

we took feedback from our customers. When we start our operations on small scale then it’s easy

to manage also our logistic operations.

Business Goatalicious (Let’s taste the best)

Name
Flavored goat milk in liquid form and as well as powdered form.
Product/

Service Idea

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 1. Plenty of calcium
Special
2. Blood pressure friendly
Benefits
3. A good source of key vitamins
We are introducing goat milk in liquid and powdered form with different flavours
Unique
i.e. Strawberry, Mango, Banana, Chocolate, and Caramel etc.
Features

First barrier is that we require large capital. Second barrier is that we want expertise
Limits and
to operate the equipment’s for production. At third, we need to access a proper
Liabilities
distribution channel.
We will distribute our products through sales representative and the milk is delivered

Production to us from the dairy farm (Sheikhupura) to our Factory (Lahore Thokar Niaz Baig)

and Delivery on Refrigerated van. This facility is given by our farm goat milk supplier who charge

9,000 PKR against this service. It takes about 2 days for milk to go from the goat to
In the start of our business we have only one supplier i.e. Allah Yar Dairy farm from
the grocery store. At the grocery store, milk is kept refrigerated at 35-s40 degrees or
Suppliers Sheikhupura.

Intellectual Punjab Food Authority, Nutrition etc

Property

Special

Permits
Flavored and powdered goat milk contains 80% calcium, 43% potassium and 40%
Product/
magnesium and 104% more vitamin A than whole cow’s milk. Moreover, we
Service
introduce goat milk in different flavors.
Description

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 Marketing Plan

Our product ‘Goat Milk’ is highly nutritious contains essential vitamins and minerals and is an

ideal milk for the whole family to enjoy. Goat Milk contains 80% calcium, 43% potassium and

40% magnesium and 104% more vitamin A than whole cow’s milk. Moreover, we introduce

Goat Milk in different flavors.

Physical attributes of our product are as follows;

 Available in two sizes 250ml, 500ml

 Powder Milk in 250 Grams

 Available in yellow, pink & vanilla color

 Available in sweet taste

 Tetra pack quality

The benefits of our products are (Blood pressure friendly, A good source of key vitamins and

naturally lower cholesterol & plenty of calcium).The unique selling proposition is that we sell

our product on better quality as compare to our competitors and we just want to deliver the

message to our customers is only that “we care about your health”.

Market research

Primary data is information collected through original or first-hand research. Secondary market

research that has been compiled, gathered, organized and published by study of government

agencies in market which helps a farm resource then the expense of designing and implementing

the business plan.

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This section of your plan should explain:

(a) Trends in the industry – is it growing or shrinking?

It is not shrinking even this industry is growing.

(b) Trends in the target market – is it growing or shrinking? How are customer needs or

preferences changing?

Our target market is growing with the passive of time because people’s preferences are

changing due to health consciousness of the product and today people are taking benefits

as we have mentioned some benefits of our product above i.e. Plenty of calcium, Blood

pressure friendly, A good source of key vitamins, Naturally lower in cholesterol,

Prebiotic etc.

2020SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Product/ Service Yes

Offering

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Brand/ Marketing Yes

Staff/HR Yes

Finance Yes

Operations/ Yes

Management
Market Yes

Can any of your strengths help with improving your weaknesses or combating your threats? If

so, please describe how below.

Yes, new innovations in our product is our strength so it improves our weakness against our

competitors.

Based on the information above, what are your immediate goals/next steps?
Our immediate goal is to make new innovation in our product to make more ease for our customer to

use its services during these epidemic situations.

Based on the information above, what are your long-term goals/next steps?
Our long-term goal is to being productive always to serve our customer good services every time.

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Management & Organization

Appendices and Exhibit

Photographs of our newly introduce products

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 Organization Chart

Hamz Ayesh
Rida
Procurement
Department a
Marketing
Head
a
Production
analysis
head Head

When we talk about sales & marketing team then we can say that:-

Person 1 Person 2

Requirement:-
Requirement:-
Minimum Minimum
1 year Experience 1 year Experience

Skill:-Excellent Skill:-Excellent
communicationn skill communicationn skill

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When we talk about production team then we can say that:-

Production Analysis
HEAD (Ayesha)

Technicia Technicia
n1 n2
Requirement Requirement
minimum 1 minimum 1 year
year experience (Using experience (Using packiging
pasterizing machine) machine

External Management Team

In external Management team we can say that:-

WARDA JAVAID (Nutrition)

Education: - BSc (Hons.).Nutrition
Consultant Nutritionist and Clinical Dietitian

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 Startup Expenses & Capitalization

Major Requirements
Animals
For a start, it is recommended to have 50 animals (goats)

Shed
A proper shed will be required with its surrounding infrastructure. One can make different styles
of shed depending upon the requirements and animal capacity.

Land
A land of around 50 kanals would be required which would include the shed, proper arrangement
of water and area to dump and to grow Chara.

Employees
On average one employee is required for every 15 animals. And one cleaner would be required
for the area. So, on average 3 persons are required for 20 animals depending upon the owner.

After setting up the requisite infrastructure for the long run, at an approximate cost of Rs. 2
million, including the shed, animals and employees and not the land and water reservoir, the
average expenses on 1 animal is 250, which includes the expenses of transportation, Chara, and
employees pay of around Rs. 5000 per employee.

1. Start-Up Expenses

Download and complete the Start-Up Expenses template. In working on this Business

Plan, you should already have gathered most, if not all, of the information you need. In

the body of this section, be sure to explain all of the assumptions behind the figures. How

did you come up with these expenses? If you’ve secured or expect to secure loans,

explain the source/s, amount/s and terms. If you’ve secured or expect to secure investors,

explain how much each investor will contribute and what percentage of ownership each

receives in return.

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 Be sure to include extra capital for unexpected expenses. Opening a new business almost

always ends up costing more than expected, and you need to be prepared. List this figure

in the Start-Up Expenses template under “Reserve for Contingencies.” How much should

you set aside for contingencies? You can talk to other business owners in your industry to

get a ballpark figure. If you can’t come up with a figure this way, a good rule of thumb is

to set aside 20% to 25% of your total startup costs for contingencies.

2. Opening Day Balance Sheet

Download and complete the Opening Day Balance Sheet. Use it to detail the expected

state of your business finances on opening day. As with the Start-Up Expenses sheet, be

sure to explain the assumptions behind the figures.

3. Personal Financial Statement

If you are using the business plan to seek financing, include personal financial statements

for each owner and each major stockholder. The personal financial statements should

detail each person’s assets and liabilities outside of the business and their personal net

worth. Investors and/or lenders typically expect business owners to use personal assets to

finance a startup, and they’ll want to see how much capital you have available from your

personal finances.

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