BCG Racing Toward A Digital Future in Metals and Mining Feb 2021

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 8

RACING TOWARD A

DIGITAL FUTURE IN
METALS AND MINING
By Amit Ganeriwalla, Saurabh Harnathka, Agustín Costa, Mikhail Volkov, and Nicole Voigt

M etals and mining companies are Unique Barriers to Digital


investing in digital technologies Adoption—and Unique
across the value chain, from operations to Opportunities
procurement to sales and marketing. On one level, it isn’t surprising that so
Unfortunately, many of these investments many metals and mining companies strug-
have fallen far short of their potential: gle to implement digital transformations.
according to BCG’s Digital Acceleration Their workforces tend to be blue collar and
Index (DAI), the metals and mining are often less familiar with digital solutions
industry is roughly 30% to 40% less digitally than in other industries; they frequently
mature than comparable industries, such operate in remote locations with poor net-
as automotive or chemicals. work bandwidth and where the rugged ter-
rain makes deploying digital sensors diffi-
That’s a huge deficit, especially considering cult. There also can be cultural resistance
the enormous benefits digital technology to incorporating digital into processes that
can bring to the sector. By accelerating digi- have been established for more than a cen-
tal transformation, metals and mining play- tury—automation that could lead to work-
ers can boost throughput, simplify process- force redundancies.
es, lower costs, improve metal recovery and
yield, and reduce supply chain complexity. These are not insignificant challenges. But
during our DAI research, we worked with
It’s not easy to pull off, but a handful of several metals and mining companies that
companies have done it—and after a closer overcame these barriers in innovative ways
look at the various players in our survey, —and, in turn, reaped significant rewards.
we have identified the digital accelerators Some improved their mining throughput by
that set those industry leaders apart. (See 10% to 20% and their procurement produc-
the sidebar, “Digital Acceleration Index: tivity by up to 50%, and reduced emissions
Methodology.”) by 15% to 30%. (See Exhibit 1.)
Exhibit 1 | Digital Boosts Performance Across the Metals and Mining Value Chain

Non-exhaustive / Sample list

Operations

Mining throughput improvement 10%–20%

Mining yield improvement 2%–5%

Productivity increase in drilling 20%–30%

Increase in metal production 3%–5%

Increased life of asset


8%–10%

Flux/Fuel cost reduction 5%–10%

Supply Chain and Procurement

Procurement productivity increase 30%–50%

Improvement in matching pending 10%–15%


orders to WIP inventory

Reduction in safety stock level


~10%

Increased accuracy in short-term ~30%


demand predictions
40%–50%
Contract cost reduction

3%–10%
Logistics cost reduction

Marketing, Sales and Finance

Increase in forecasting accuracy


15%–20%

97%+
Input price prediction accuracy

~30%
Overhead cost reduction

Environment, Safety and Workforce

Reduction in emissions
15%–30%

60%–70%
Efficiency increase in role filling

Reduction in injuries
5%–12%

Typical improvement

Source: BCG.
Note: Typical ranges of KPI improvement shown; actual realization will depend on the company’s starting point and context.

Boston Consulting Group | Racing Toward a Digital Future in Metals and Mining 2
DIGITAL ACCELERATION INDEX: METHODOLOGY
BCG’s Digital Acceleration Index (DAI) is As part of our global Metals and Mining
a barometer for analyzing and under- DAI survey, we asked executives at 75
standing the digital maturity of compa- companies to rate their organizations on
nies, industries, and countries. Tapping a the DAI scale. Our sample was represen-
proprietary database covering more than tative across types of commodities
5,000 companies, DAI helps organiza- (ferrous metals, base metals, precious
tions and industries assess their own metals), geographies, and company size.
digital readiness on a comprehensive set We further conducted qualitative
of parameters across digital strategy, interviews to better understand compa-
digital core, enablers, leadership and nies’ areas of digital investment, the
governance, and new ways of working. impact they achieve from digital, and the
The scores are derived by interviewing challenges they face.
senior executives who rate their compa-
ny on an objective four-point scale across
35 digital dimensions. Executives identify
how closely their organization resembles
different levels of maturity on each
dimension through a guided scoring
system.

The scale and variety of these benefits quality of raw materials, and even the
spurred us to dig deeper into the DAI sur- skill of the operators themselves, to
vey findings, and to draw on our global ex- name a few. Yet, according to the DAI
perience in metals and mining, to identify survey, only 25% of metals and mining
the key practices that digital leaders fol- companies use customized digital
low—five accelerators, specific to the in- solutions. The rest deploy far less
dustry, that can help fast-track sustainable effective off-the-shelf products. Opera-
and value-creating digital adoption. tors at a large Russian mining company,
for example, did not fully adopt an
Focus on operators’ needs to close the off-the-shelf fleet management system
digital strategy-execution gap. Most metals because it had not been customized for
and mining companies have ambitious day-to-day operations. However, once
digital strategies in place, but the gap the system was customized—to normal-
between strategy and execution is signifi- ize the algorithm for changing mine
cant—especially relative to other indus- faces, to display granular mining KPIs,
tries. (See Exhibit 2.) Leaders cite three and to simplify the front-end design—
reasons for this: a lack of customized the operators embraced it. The result
solutions, the use of traditional waterfall was a 20% improvement in the utiliza-
models instead of agile methods to deploy tion of the company’s mining equip-
digital products, and an inadequate focus ment.
on a solution’s sustainability.
•• Agile Implementation. Another
To solve these problems, digital leaders reason for the execution gap is that
have embraced an operator-centric ap- large digital systems are typically
proach based on the following attributes: deployed using a traditional waterfall
methodology, which doesn’t regularly
•• Customized Solutions. Each plant or incorporate user input. As a result,
mine has unique characteristics: the ore products sometimes don’t match users’
body, the manufacturing process and expectations and timelines are delayed.
related technical capabilities, the One global flat-steel producer that

Boston Consulting Group | Racing Toward a Digital Future in Metals and Mining 3
Exhibit 2 | The Strategy-Execution Gap in Metals and Mining

Metals and Engineering Pharma and Chemicals Automotive Logistics Technology


Mining Products and Biotech
Solutions
7%
18% 9% 9%
11% 8%
30%

Digital strategy score Digital execution score

Source: BCG.
Note: All represented values are rounded.

implemented a new software system Value data assets as much as physical


found that users’ requirements changed assets. The value of data in digitally
so frequently, and caused so many advanced industries such as banking and
delays, that the project’s value was retail is obvious. But for many metals and
eroding by 30% to 50%. After pivoting to mining companies, investments in data
an agile approach, users and developers capture technologies are still viewed as
began meeting every week to incorpo- little more than an additional cost. Accord-
rate design changes, thus getting the ing to the DAI survey, only about 10% of
digital program back on track. the industry views data as a corporate
asset.
•• Sustainability. Finally, companies must
sustain these digital solutions over time, Metals and mining executives argue—of-
even as operating regimes change, raw ten rightfully so—that the cost of sensors
material quality varies, and external to gather data is prohibitive, that installa-
requirements—such as emissions tion is difficult and time consuming, and
laws—shift. Some digital leaders have that it’s hard to quantify the data’s value.
established digital Centers of Excellence But there are ways to overcome these chal-
and are upskilling shop floor operators lenges. Many of our clients are installing
to help design and maintain solutions low-cost alternatives, such as sensor boxes,
over the long term. At one large coal in less than two hours. For maintenance
miner, not only did operators provide purposes, these no-frill sensors capture
inputs to build the models, but they only vital information—temperature, vibra-
were also trained to change key param- tion, and noise levels, for example—and
eters and refine sections of the code, if link to smart AI-based functionalities to
necessary. As a result, the operators provide predictive maintenance alerts.
maintain the solution and have de-
ployed the models in other units within Even if players solve data capture challeng-
the company, helping establish a strong, es, they must still address storage and net-
operator-centric digital culture. work infrastructure issues. A single mine or

Boston Consulting Group | Racing Toward a Digital Future in Metals and Mining 4
plant can potentially generate huge vol- recovery at the concentrator plant with
umes and varieties of data every second. its mineral tracking system at the mine.
Storing all this data would be expensive This allows the company to adjust
and unnecessary, since only a limited operating parameters according to
amount of data is truly useful—anomalous different types of mineral clusters,
data related to machine breakdowns, for boosting recovery yields. Similarly, a
instance. What’s more, the network infra- leading metals player is developing a
structure in many remote operations is not solution to track and trace the steel coil
strong enough for real-time storage. across production, logistics, and sales.
This improved visibility not only
Given these constraints, about half the reduces waiting time during dispatch,
companies in our DAI survey are combin- but also improves the company’s
ing traditional data warehousing models production planning and its under-
with new data and digital platforms, such standing of customers’ consumption.
as edge computing and the cloud, to lessen Coupled with GPS-based tracking of
the cost of storing data and to increase the trucks and wagons, this will give
speed of accessing it. Some are hosting customers real-time visibility on the
complex analytics models on a secured, status of their orders.
cloud-based platform, which allows them
to use multiple digital models without •• External Ecosystems. There are
needing additional storage or software for several ways companies can participate
processing. in external ecosystems: they can build a
corporate venture capital arm, forge
Finally, given the value of data, its security partnerships, or launch new digital busi-
and governance are critical. Lapses can nesses, to name a few. Less than 60% of
have dire consequences. Half of the compa- the companies in our survey have a
nies in our survey are instituting new data digital partnership strategy, but those
strategy and governance designs, which in- that do can expedite digital adoption
volve setting up data governing bodies and and amplify its benefits. For example,
identifying specific data-owner roles within as part of its own digital transformation,
their organizations. one of the world’s largest metals and
mining companies launched a digital
Develop an ecosystem mindset to leverage marketplace to connect miners with
internal and external partnerships. The suppliers providing the latest digital
whole is often greater than the sum of its mining solutions.
parts, and that’s especially true when it
comes to digital. Digital leaders understand Build digital talent at all levels to sustain
the power of leveraging both internal and value creation. Most metals and mining
external ecosystems, and the benefits of companies have adopted traditional
building interconnected solutions on the operational improvement tools, including
same digital foundation: overall equipment effectiveness, Six Sigma,
and lean business principles. Now leaders
•• Internal Ecosystems. About 15% of the need to add digital to this toolbox. Of the
companies in our DAI survey are organizations we surveyed, 30% had no
applying “systems thinking” to establish digital upskilling plan at all, while another
smart, interconnected internal ecosys- 45% had only recently begun training
tems that capture synergistic benefits initiatives. Shaping this culture requires
across the value chain. Instead of time and can be arduous, but the potential
building standalone digital solutions payoff is tremendous.
that operate in silos, companies are
combining them to create a multiplier Companies need to design programs and
effect. For instance, a large copper mine policies that educate and align all levels of
in Chile combined a machine learning the organization with the digital strategy—
(ML) model for optimizing copper senior leadership, middle management,

Boston Consulting Group | Racing Toward a Digital Future in Metals and Mining 5
and the shop floor. One company, for ex- procurement. Even digital leaders on
ample, arranged for senior leaders to visit the operations side often complain
digital centers and industry startups to see about tiresome procurement processes
firsthand how digital technology is helping that lead to stockouts, excess or incor-
to solve problems like their own. rect inventory, or delays in processing
purchase orders. Admittedly, ascribing a
Engaging middle managers is even more specific value to the digitization of
critical, since they have the dual responsi- procurement processes isn’t easy—but
bility of championing digital while deliver- a digital approach surely reduces
ing the next quarter’s results. Smart senior process overheads and errors. For
leadership teams build incentive structures instance, many of our clients have
that allow middle management to take moved to a QR-based ordering solution,
measured risks—and that give them which automates all the standard
enough time to show results. One company background processes and reduces the
assigned its managers to work closely with purchase order process to a single click.
the shop-floor teams, identify where digital In more advanced applications, compa-
solutions could solve business problems, nies have deployed AI-based negotia-
and then implement these solutions to be- tion coaches to support purchase teams
come business as usual. This approach al- during the procurement process.
lowed middle management to take owner-
ship of the digital transformation, rather •• Supply Chains. Nearly 50% of the
than making it a top-down effort. companies in our DAI survey rely on
manual tools for supply chain visibility,
Many companies say the shop floor is the and about 40% rely on manual tools to
most difficult domain to introduce digital. tackle their sales and operations
The typical approaches—online training planning problems. Digital leaders, on
programs and classroom-based sessions— the other hand, are building integrated
are often ineffective because they rarely operations planning solutions that
show how digital tools solve real-world provide single-click visibility into large,
problems. In response, some companies are fragmented value chains. One of our
now using Action Learning certification clients, which had relied solely on the
programs that apply advanced digital tools experience of sales and marketing
to various business situations. These pro- teams to predict demand, added an
grams also give trainees a common lan- ML-based forecasting engine. This
guage to communicate with developers. improved forecasting accuracy by 20%
The goal is not just to train employees on and, by reducing inventory and integrat-
digital concepts, but also to encourage them ing more deeply with customers,
to adopt these tools in their day-to-day jobs. improved EBITDA by as much as 4%.

Apply digital tools across the organization. •• Sales and Marketing. Nearly 50% of
Metals and mining companies have tradi- the companies in our survey have
tionally focused most of their digital efforts physical and digital sales channels that
on improving operations. As a result, are siloed, and have digitized only
however, digital maturity scores—even individual touchpoints along the
among digital leaders—are much lower in customer journey. Digital leaders, on
areas such as sales and marketing, procure- the other hand, are moving toward a
ment, and human resources. As the digital cross-functional experience across sales,
opportunities in operations narrow, it’s marketing, new product development,
crucial to begin applying digital to other and finance.
functions, including:
•• Finance. Digital solutions allow CFOs
•• Procurement. According to our DAI to move away from spreadsheets and
survey, nearly 75% of companies still improve financial planning. During the
rely on manual or disparate systems for COVID-19 pandemic, managers have

Boston Consulting Group | Racing Toward a Digital Future in Metals and Mining 6
Exhibit 3 | What Industry Leaders Are Saying

56% 70% 85% 75% 50-


75%

“Want greater “Data is insufficient “Solutions are “Lack a well- “Manual methods
collaboration or inaccurate” standalone and established digital used in supply chain,
between IT and users” work in silos” upskilling program” procurement, sales
and marketing”

Focus on Value data Create ecosystem Build digital Apply digital


operator needs as much as mindset to talent and culture beyond operations
to close strategy- a physical asset leverage systems to sustain value
execution gap thinking

Source: BCG.

used these advanced tools to model current state, business context, and exter-
complex and multivariate scenarios nal environment. But much remains to be
quickly. These models have helped done. The insights from the DAI survey,
them provide valuable inputs to and our experience working with digital
business strategy as the pandemic has leaders, offer a good starting point, as well
played out. as some specific interventions that will
help companies accelerate their own digital
journeys—and create sustainable value.
Charting the Digital Journey (See Exhibit 3.)
Metals and mining companies fall on a
wide digital spectrum. Each has adopted a
different approach to digital based on its

About the Authors


Amit Ganeriwalla is a managing director and senior partner in the Mumbai office of Boston Consulting
Group and the global leader of its work in materials and process industries. You may contact him by email
at Ganeriwalla.Amit@bcg.com.

Saurabh Harnathka is a principal in BCG’s Mumbai office. You may contact him by email at Harnathka.
Saurabh@bcg.com.

Agustín Costa is a managing director and partner in BCG’s Santiago office. You may contact him by
email at Costa.Agustin@bcg.com.

Mikhail Volkov is a managing director and partner in BCG’s Moscow office. You may contact him by
email at Volkov.Mikhail@bcg.com.

Nicole Voigt is a managing director and partner in BCG’s Düsseldorf office. You may contact her by email
at Voigt.Nicole@bcg.com.

Boston Consulting Group partners with leaders in business and society to tackle their most important
challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was
founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling or-
ganizations to grow, building competitive advantage, and driving bottom-line impact.

Boston Consulting Group | Racing Toward a Digital Future in Metals and Mining 7
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep
industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions
through leading-edge management consulting along with technology and design, corporate and digital
ventures—and business purpose. We work in a uniquely collaborative model across the firm and through-
out all levels of the client organization, generating results that allow our clients to thrive.

© Boston Consulting Group 2021. All rights reserved. 2/21

For information or permission to reprint, please contact BCG at permissions@bcg.com. To find the latest
BCG content and register to receive e-alerts on this topic or others, please visit bcg.com. Follow Boston
Consulting Group on Facebook and Twitter.

Boston Consulting Group | Racing Toward a Digital Future in Metals and Mining 8

You might also like