Lesson 3: Marketing Household Linens and others are designed to make it easier to carry many products

all at one.
Packaging Household Linens
Creative Ways of Packaging Household Linens
A package serves as the container for the product and the
focus was on the ability to protect the product. Here are some The visible packing of a product for household linens is
important factors in packaging household linens: important and should not be made up of plain wrapping paper. The
packaging may in fact be your selling proposition. Most customers are
1. It should protect the product. attracted to buy the product because of the packaging.
2. It should easily be disposed or recycled.
3. The package should contain all the information about the Semi-open box
product: materials used, proper instructions, and care of the
This allows others to see what the product inside looks like. This is
linens, among others.
ideal for linens that have different prints or
4. It should be attractive and innovative, this can motivate the
texture, so customers can easily compare
customers to buy the product.
them with each other without the need of
5. It should be made of environment-friendly materials.
taking them out of the box.
Purposes of Packaging
See-through Packaging
 For advertising – Products are packaged to send a message to
This type is simple and effective at protecting
people about the product you are selling. The image or look of
your product from moisture, dust, and other
your package will communicate to buyers what kind of business
unwanted elements. It also allows people to
you are running, how much thought is put into your product, and
see the whole product without taking it out of
how careful you are with handling your items.
its packaging.
 For informing – Packaging allows you to transmit information
with the use of labels. Labels tell how to use the product, how to Rolled packaging
wash it, where it was made, who made it, and other information.
This packaging is very simple and easy to prepare. It usually uses
 For protection – A package protects your product from being
recycled paper with printed information about your
exposed to heat, moisture, dust, and other things that can cause
brand. The paper is fastened together.
damage.
 For convenience – Some packages are designed to make handling
the products more convenient. Some packages are designed to
make it easier for products to be stacked on top of one another,
Taped
This is also simple, straightforward, and easy
to prepare, but lacks presentation. This is
usually used for wholesale marketing where
bulks of products are bought.
Ribbon
This is also another simple type of packaging because
of its minimal cover. The ribbon can be plain or
printed, and usually comes with a label with
information about the product or the brand.
Brand Name for Household Linen Products
A brand name is a term, symbol, design, or combination of
these that identifies the product. Branding has been regarded as an
important factor in selling the product. It is something that should
define and market the products being sold. The advantages of
creating a brand name for the product are:
 It is the most distinguishing characteristic of the product and
catches the attention of the buyers
 It introduces the product in the market.
 It allows the customers to be loyal to the brand.
 Other businesses cannot copy the brand name due to copyright.
Qualities of a Good Brand Name
1. should describe the product well
2. must be unique compared to other brand names
3. must be brief and easy to pronounce and can be a one liner to
make it easy to remember
4. must be promotable and can be advertised easily
Marketing Household Linen Products
The best way to market a product is through advertising or
promotion. This is used to attract customers to buy the products or
services. Promotion means telling the people about your product and
service. Common strategies in promoting linen products are as
follows:
1. Print media. Product logo, brand name, and information are
published in magazines, newspaper, brochures, or flyers.
2. Product display. This is promoting products that are being
showcased in exhibits, product fairs, and other events.
3. Internet marketing. This is promoting and advertising products
using technology such as e-mails, blogs, and social media sites.
Costing of Household Linen Products
You should be able to come up with a reasonable price for
every product that you will sell. Some rules to consider:
1. The prices of the product should cover all the expenses incurred.
2. The cost of the product should be affordable.
3. The price of the product should be frequently reviewed based on
the market demand and competition.
4. The price of the product must be established to assure sales.
One method is the cost-plus pricing. with the formula shown below.
TOTAL COST OF MATERIALS + PROFIT = TOTAL SELLING PRICE
The following is an example of getting the total selling price using
cost-plus pricing method.

Product: Pillowcase (1 piece)

Materials Amount

1 yard tetoron fabric Php. 38.00

Sewing thread Php. 10.00

Cost of labor Php. 20.00

Utilities Php. 28.00

Total Cost Php 96.00

Add: profit (20%) Php. 19.20

Total selling price Php. 115.20