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  • Email List-Building Checklist: How To Go With Email Marketing

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    saadat
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    This document provides a checklist of 12 tactics for building an email list from zero to 50,000 subscribers using email marketing. The tactics include strategically placing opt-in forms on websites, split testing forms, using lead boxes in content, adding content bonuses or upgrades as incentives to opt-in, asking current subscribers to forward content to friends, and using tools like the Hello Bar pop-up or social media contests to promote the opt-in. The goal is to gently encourage visitors to opt-in to the email list through engaging content and incentives rather than directly pushing sign-ups.

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    email

    Original Title

    Email_marketing_unlocked_Email_list_Building_checklist

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    This document provides a checklist of 12 tactics for building an email list from zero to 50,000 subscribers using email marketing. The tactics include strategically placing opt-in forms on websites, split testing forms, using lead boxes in content, adding content bonuses or upgrades as incentives to opt-in, asking current subscribers to forward content to friends, and using tools like the Hello Bar pop-up or social media contests to promote the opt-in. The goal is to gently encourage visitors to opt-in to the email list through engaging content and incentives rather than directly pushing sign-ups.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    65 views3 pages

    Email List-Building Checklist: How To Go With Email Marketing

    Uploaded by

    saadat
    This document provides a checklist of 12 tactics for building an email list from zero to 50,000 subscribers using email marketing. The tactics include strategically placing opt-in forms on websites, split testing forms, using lead boxes in content, adding content bonuses or upgrades as incentives to opt-in, asking current subscribers to forward content to friends, and using tools like the Hello Bar pop-up or social media contests to promote the opt-in. The goal is to gently encourage visitors to opt-in to the email list through engaging content and incentives rather than directly pushing sign-ups.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    Email List-Building

    Checklist

    How To Go From Zero To 50,000 Subscribers


    With Email Marketing
    12 TACTICS TO HELP BUILD YOUR EMAIL LIST

    B Place Opt-Ins Strategically B Separate Guest Visitor


    On Your Site Landing Pages
    Test to figure out if the best placement When you write a guest post on
    is above the fold, in your site's sidebar, another site, make sure you include
    below your single posts, at the site an "about 1' link, or something similar,
    footer, using a content bonus/upgrade, that sends the readers to a targeted
    on your about page, etc. landing page.

    B Split Test Your Forms B Pre-Sell Upcoming Content


    Make one small change (such as one Pre-selling is basically educating people
    less form field in your opt-in, or a on a particular product, even before
    different button color), and give it a pitching or asking them to buy. Educate
    test period to see if it boosts them for free; don't worry about
    whether they'll buy when you launch the
    performance. product.
    B Use LeadBoxes In Your Content B Reward First-Time
    Gently lead users to opting-in, rather
    Commenters
    than pushing it down their throats. Send first-time blog commenters to a
    Have a LeadBox pop up after a certain special thank you opt-in page with a
    period of time, or use CrazyEgg to find free gift. Download the First Comment
    the best place to put it on your site. Redirect plugin for your site. Very few
    bloggers are doing this yet!
    B Add Content Bonuses/Upgrades
    You ask readers to download the same B Influence With Social Proof
    content they're reading or (preferably) Use testimonials, "as seen on'� case
    an upgraded version. It's more studies, social media comment
    effective because it's more specific tickers, etc. to show that you are
    than your generic email opt-in offer. socially credible to your readers.

    B Ask Current Subscibers to B Use Hello Bar!


    Forward to a Friend
    It's free! Use it on the top of your site,
    People take the advice of their peers or
    make it a pop-up, make a it a slider at
    friends because they already trust their
    the bottom of your site, or have it drop
    opinion. Double check with your email
    down and take over the whole page.
    service provider, to make sure they
    allow forwarding. It's also easy to set-up on your own.

    (c) eMail MarketingUnlocked. All Rights Reserved. www.neilpatel.com


    0 Remind Readers They Can 0 Invite Social Media Followers
    U nsu bscribe At Any Time To Opt-In With A Contest
    The truth is most people are not willing A social media contest exposes your
    to unsubscribe when you give them site and message to many people.
    the opportunity to do so. If they decide Then you can easily bring them back to
    to stay on your list, they'll expect your your site. Contests can be run
    emails and give them more attention. successfully from Facebook, Linkedln,
    or your own blog. Offer multiple
    prizes, rather than one big prize, for a
    higher conversion rate.

    (c) eMail MarketingUnlocked. All Rights Reserved. www.neilpatel.com

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