Company Description

The Coca-Cola Company is the worldwide leading manufacturer, distributor, and marketer of
beverages with over 500 still and sparkling brands. Coca-Cola was born on May 8, 1886, in
Atlanta, Georgia. Together with the company’s bottling partners, they rank amongst the planet’s
top ten private employers as it has over 700,000 system associates. Coca-Cola is one of the most
recognizable and valuable brands, and the company’s portfolio has $20 brands comprising of
Fanta, Diet Coke, Coca-Cola Zero, Sprite, vitamin-water, Minute Maid, Powerade, Georgia,
FUZE Tea, Dasani, Del Valle, and Simply. The company began building its international
network/set of connections in the 1920s and currently operates in over 200 nations and producing
approximately 400 brands. Globally, the company is the number one provider of ready-to-drink
coffees, sparkling beverages, as well as juices and juice drinks.

THE 8MS OF MANAGEMENT OF COCACOLA COMPANY

MAN

Man in management is referred to as a human resource. It is the recruitment, selection, training,

promotion and grievances handling of personnel. Payment of compensation gratuity, termination
of services are the few issues that have to be dealt effectively to retain the talent within an
organization.

In order to recruit experienced and skilled employees, Coca-Cola Company has an effective and
well set up recruitment process. The process supports the company in defining job
responsibilities and job in an appropriate manner. To recruit individuals for the positions and
jobs, the company follows both external and internal recruitment process that enables them to
recruit experienced and skilled employees. Also, the company follows well set up recruitment
process that comprises of advertisement and registration, job application, shortlisting, first
interview, the psychometric testing, the second interview, references as well as offer.

The company utilizes the internet in recruiting internal employees. They also utilize internal
notice, staff notice boards, newsletter, in-house magazines, meeting and personal
recommendations. On the other hand, Coca-Cola utilizes external recruitment process in
recruiting fresh or external candidates. The company approaches the company websites, the
internet, press advertisements, educational institutions, placement agencies, employee referrals,
employee references, labor contractors, etc

Coca-Cola’s Selection Process

Selection refers to the process of selecting/picking people who have appropriate and relevant
qualifications/skills to fill jobs/vacancies in a company. The main purpose is to select the person
who can most effectively carry out the job from very many qualified candidates. At Coca-Cola,
the selection process varies depending on the job/position one is applying for since one process
will not fit all the distinct roles they have.

 Interview
 Group exercises
 Presentations
 Psychometric tests
 Situational exercises
 Reference check
 Final approval

MATERIAL

Material is a basic ingredient in management be it a service industry or a product industry . Most

of the industries locate them self nearby to the availability of material

Material is a basic ingredient in management be it a service industry or a product industry . Most

of the industries locate them self nearby to the availability of material

COCACOLA company source a wide range of ingredients from agricultural raw materials such

as sugarcane, sugar beet, corn, fruits, coffee, tea and soybeans from complex global supply
chains and an expanding range of new ingredients like nuts, herbs and dairy.

Raw Materials
Ingredients:
Carbonated water: The water used in Coca Cola is carbonated to give the beverage a fizzy
taste. 
.
Sugar: A 355 millilitre can of Coke has 39 grams of sugar, which is used to sweeten the
beverage.
 
Caramel colouring: Coca Cola uses E150d, which is a caramel colouring used in acidic
environments such as soft drinks and gives it its signature dark brown colour.
 
Natural Flavourings: Coke uses a variety of plant and vegetable extracts to create a secret
mixture that gives coke a unique taste.
 
Caffeine & Cocaine: Caffeine is used in Coca Cola to give the consumer a “buzz”. Cocaine was
previously used in Coke as a stimulant and it once contained nine milligrams per glass. The
ingredient was officially removed from the recipe in 1903 with caffeine becoming the main
stimulant.
 
Phosphoric acid: This is used to give the beverage a tangy taste and contains small amounts of
phosphorus with in it.

MACHINE

Machine are the basic tools to produce goods or to generate services in cocacola . Selection of an
appropriate machine not only enhances efficiency but also saves times and increases revenue.
Tailoring the requirement of the organization, Selections of a right technical machine and
equipment, availability of spare parts, evaluation of after sales services, substitutes and
technology and the organization budget are the crucial criteria while purchasing a machine.

Coca-Cola uses continuous flow for manufacturing its products and uses the product-focused
strategy. It has set standards of its products that are produced in high volume with low variety.
CCBPL currently has five plants operational. These plants use continuous planning for
production. They forecast their sales for each week and then produce accordingly. Each line
produces a maximum of 140000 cases of beverages in a day. ; For every change in beverage the
equipment is cleaned which is time-consuming (4-6 hours) and costly. Once the Coca-Cola
Company converts the ingredients into the syrup. The product concentrates are shipped to
bottling plants across the globe. At the bottling plant, the process starts from manufacturing of
bottle and preparation of final syrup. The treated and cooled water is mixed with the final syrup
and, for sparkling drinks, with the carbon dioxide that gives the product its characteristic
effervescence.

MANAGEMENT

Coca Cola uses a system that is called Coca Cola management System (TCCMS)

to manage their product quality. That will hold all of their operations in the same standards for
production and distribution. It guarantees the highest standards in quality, the environment,
safety and the health of customer.

MONEY

Money Management is done to meet day to day business requirements and the funds involved in
meeting those requirements are known as working capital.

The company generates revenue by selling concentrates and syrups to bottling facilities globally
and by selling finished products to retailers and other distributors. Coca-Cola has four
geographic and two non-geographic business segments.

MEASUREMENT

Performance Measurement Tools: Coca cola company measures their employee performance

twice in a year. Every employee has to first pass the six months of a training session in which
they assess the employee on a different basis like personality, attitude, knowledge,
skill, and expertise.
METHOD

Once the Coca-Cola Company converts the ingredients into the syrup. The product concentrates
are shipped to bottling plants across the globe. At the bottling plant, the process starts from
manufacturing of bottle and preparation of final syrup. The treated and cooled water is mixed
with the final syrup and, for sparkling drinks, with the carbon dioxide that gives the product its
characteristic effervescence. CCBPL bulk buys raisins inventory of up to 2years in advance. The
manufacture of bottles starts from the preform tubes. The preform tubes are made of plastic and
thrown into the equipment that blows these tubes into bottles in milliseconds. The bottling
process, whether in glass or PET (plastic), is very similar except for the change in material from
which preform is made and blowing equipment. These bottles are then filled by the drink and
then forwarded to next line to be sealed by the closure. After being sealed, the bottles are
labelled and then dated by a laser machine. The bottles are then ready for inspection.
Surprisingly, even the quality check is automated: the machine rejects any bottle filled below or
above the required level. Lastly, the bottles are put together in form of their cases: six bottles in a
case of 1.5L bottles and 12 bottles in a case of 0.5L bottles. The cases are clinked individually
with a plastic sheet and then wrapped together to be sent to the warehouse.

MARKET

We empower sales, marketing, and operations teams to improve the impact of go-to-market
strategies with better data, analytics, and solutions built on this data foundation. Our end-to-end
solutions improve performance across the buyer journey and give you the insights you need to
grow faster.
References

Coca Cola Uganda Contacts, Coca Cola Uganda Namanve Uganda, Century Bottling Company

Limited Kampala, Coca Cola Products in Uganda.

Eschner, Kat (March 29, 2017). "Coca-Cola's Creator Said the Drink Would Make You
Smarter".  Smithsonian. Archived from the original on August 14, 2019. Retrieved October
7,  2019. So Pemberton concocted a recipe using coca leaves, kola nuts and sugar syrup. "His
new product debuted in 1886: 'Coca-Cola: The temperance drink,'" writes Hamblin.

Richard Gardiner, "The Civil War Origin of Coca-Cola in Columbus, Georgia," Muscogiana:

Journal of the Muscogee Genealogical Society (Spring 2012), Vol. 23: 21–24.