Product Research

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1 Target Market

Product Research Method


Who is/are your target market?

Stay-at-home moms (who keep


working around the house).
Google Minimalist/trendy homeowners.
People who love hanging out in
the garden/backyard)

3 Patents/ TradeMark HAZMAT Gated Category

https://www.uspto.gov/ (check link below) (check link below)

Yes or No Yes or No Yes or No

No No No

For the Gated Category, HAZMAT, Eligible for Advertising, Click the link for the Restriction list here:

Required: Required: Required:


No: Patent/Trademark No: Hazmat No: Gated Category

Proceed Proceed Proceed

4 START below the ARROW! PASTE your HELIUM10 XRAY DATA. Before Pasting it here, MAKE SURE to do the

a. Revenue (Sort Highest to Lowest)

b. Exclude "SP" & Not Relevant ASINs

c. Make sure to still include the rows/data even with "N/A" details on it here.

d. Kindly include or copy ALL data from Helium10 Xray, not only the Top20 ASINs or rows but also beyond the Top21 to

e. Make sure All Column Settings (Header Titles) in the Helium10 Xray are ALL checked and included before downloadin
f. Once you've open the download csv or excel from Helium10 Xray: Delete first all "$" on the Price Column before pastin

NOTE: Should you use other tools other than Heliium10, you may manually compute the Ave. Price, Ave. Sales, Ave. Re

AVE. AVE. AVE.


Auto-compute for the PRICE SALES REVENUE
AVERAGE (AVE) 31.39 421 12,885.96

Product DetailASIN Brand Price Sales Revenue


1 Boreeman Upgra
B08PT4GRZM Boreeman 29.99 1,170 35,088.30
2 2021 Upgraded
B08J85SCX4 Deer's Life 35.99 708 25,480.92
3 2021 Upgraded
B08R39YW7S Deer's Life 29.99 693 20,783.07
4 2021 Upgraded-
B08697LCY4 Fishboy 28.99 689 19,974.11
5 Myuilor PortabB08V8YGFFV Myuilor 39.99 416 16,635.84
6 Upgrade Telesc
B082FHGMTC ALEVMOOM 27.99 583 16,318.17
7 Retractable FoB08C2D57ZW KPR 29.99 462 13,855.38
8 Portable TelesB0915ZPYBQ XCYOO S.L 39.99 295 11,797.05
9 Portable Recha
B08P1NRW6N Arcwares 39.99 289 11,557.11
10 VpnDiyp Portab
B0911ZMWPN VpnDiyp 25.99 404 10,499.96
11 Portable TelesB08ZKRKND9 BOWINR 24.99 383 9,954.17
12 Camping Foldin
B08WLXNBX2 Qilmy 26.99 365 9,851.35
13 Foneta FoldingB089GVLGR6 foneta 22.99 410 9,425.90
14 KUTON Folding
B08Y8VZMH2 KUTON 48.99 167 8,181.33
15 LOCYOP Simple
B08KHTGVHH ALEVMOOM 25.99 317 7,921.83
16 Tiovo TelescopB0936YVMZL Tiovo 29.99 220 6,597.80
17 KUTON Folding
B08Y8VC145 KUTON 25.99 246 6,393.54
18 Folding Campin
B08QCZSG51 JC WANG 27.99 216 6,045.84
19 Homease Portab
B08ZY7WMSW Homease 23.99 241 5,781.59
20 Collapsible StoB08N5LHZSV PNK Solution 41 136 5,576.00
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ANALYSIS from the EXTRACTED HELIUM XRAY excel:


Note: Make sure your ANSWERS below are in "Numbers" only and without any currency or an

5 PRICE

Is the Average Price REMARKS


$25 & up? (Put the Average Price Below)

Yes 31.39

Proceed Proceed

REVENUE
6
Required Answer here can be: < 1 YES & 1 No > OR < 1 No & 1 Yes > OR < Yes & Yes >

REMARKS Is Average
10 out of Top 20 sellers'
(Put the total Number of Sellers REVENUE
REVENUE has $7,000 & up?
with REVENUE of $7,000 & up) $7,000 & up?

Yes 15 Yes

Proceed
Kindly indicate 1 ASIN and its AMAZON Product Website Link of your Chosen Product among
(This will be your Guide of Image for Supplier Sourcing)
7
ASIN

B08PT4GRZM https://www.amazon.com/Boreeman-Upgraded-Li

PUT THE SCREENSHOT OF THE IMAGES HERE


6
8 NOTE: Only input price in the "WHITE BOX" and it will auto-compute for you for the Su
Calculating the 3 Suppliers' Cost
Supplier Lowest Price Highest Price
1st Supplier 3.15 7.30
2nd Supplier 4.50 7.00
3rd Supplier 5.00 6.00

Cost of Product

9 PROFITA
Cost of Product
Selling / Item Price Cost Of Goods (Product, Alibaba Cost
Packaging, Inserts etc)

$3.15 - $7.30
29.99 5.49 $4.50 - $7.00
$5.00 - $6.00

Proceed

10
10
PUT YOUR SCREENSHOT of PROFITABILITY CALCULATOR HERE:
11
Details for the Room for Improvement?

Positive Reviews Negative Reviews


I have the option to sit if I want to. It's It’s difficult to open if you have arthritic
nothing to carry, in fact it's just like carrying hands.
my purse, but better. Very lightweight.

Seat is very uncomfortably small.


It is very compact.
Kinda hard to open and doesn’t feel
safe to me.
This is the best, most convenient, sturdy
travel stool ever
Difficult to spread apart.
Good for those who have leg problems.
2 Keyword
t Market
NOTE: Kindly highlight in "YELLOW" what is your chosen KW among the 3 K
ur target market? Keyword 1 Keywo
Keyword Search Volume Keyword
moms (who keep
nd the house).
portable stool 12,875 collapsible stool
dy homeowners.
ve hanging out in
n/backyard) My CHOS

Proceed

Eligible for PPC? Breakable Electronic


Is there "Sponsored Ads" or "SP"
Is it breakable? Is it electronic?
in the Search Page/H10 Xray?

Yes or No Yes or No Yes or No

Yes No No

Restriction list here: https://bit.ly/3wLcDD0

Required: Required: Required:


Yes: Product is Eligible for No: Breakable No: Electronic
Advertising

Proceed Proceed Proceed

here, MAKE SURE to do the ff. first:

ws but also beyond the Top21 to 60 ASINs (so long as it is relevant/ similar and not "SP")

and included before downloading and pasting it down here.


n the Price Column before pasting it here. To know how to do it easily, see image A. (check the right side)

e Ave. Price, Ave. Sales, Ave. Revenue & Ave. Review. Just Input your Results on the YELLOW boxes corresponding to it.

AVE.
REVIEW
253

BSR FBA FeeActive Rati Review Count ImageReview veloc


Buy Box Category Size Tier
5,093 10.18 1 4.6 1089 7 191 BoreemanSports & Large Sta
2,278 11.38 2 4.4 555 9 69 Deer's Lif Sports & Large Sta
2,815 10.18 1 4.6 401 6 46 Deer's Lif Sports & Large Sta
10,754 10.02 1 4.6 318 7 76 n/a Sports & Large Sta
29,724 12.28 2 4.2 39 7 17 MyuilorDirSports & Large Sta
6,979 10.87 1 4.1 1024 9 79 MADJOE Sports & Large Sta
11,287 11.17 2 4.6 365 5 48 Xi mao Sports & Large Sta
18,566 12.03 3 4.3 59 7 23 SunKey Sports & Large Sta
12,340 12.09 2 4.6 94 6 20 n/a Sports & Large Sta
15,784 9.58 1 4.6 57 6 29 Cherryon Sports & Large Sta
21,452 9.58 1 4.3 77 7 18 n/a Sports & Large Sta
233,945 9.73 1 4.5 55 6 13 ShiningShHome & KiLarge Sta
36,669 9.13 1 4.3 239 9 31 CDDG-USHome & KiLarge Sta
112,883 13.91 1 n/a n/a 7 0 Kuton Home & KiLarge Sta
9,614 9.43 1 4 133 9 15 PLOGGINSports & Large Sta
32,957 11.47 1 4.2 15 9 0 YIMAKEESports & Large Sta
174,685 9.58 1 5 3 7 29 Kuton Home & KiLarge Sta
71,593 9.61 1 4.1 80 9 17 JOINT WIHome & KiLarge Sta
64,526 9.27 1 4.1 10 6 7 HomeaseSports & Large Sta
75,365 12.13 1 4.3 197 9 12 P N' K Sports & Large Sta
ithout any currency or any symbol.

SALES

Is the Average Sales REMARKS


300units & up? (Put the Average Sales Below)

Yes 421

Proceed Proceed

REVIEW Coun
s > OR < Yes & Yes > Required Answer here can be: < 1 YES & 1 No > OR

10 out of Top 20
REMARKS REMARKS
sellers:
(Put the Average (Put the total Number of REVIEWS
≤ 500 reviews
REVENUE) 500 & below)
(0 to 500)

12,885.96 Yes 16

Proceed
r Chosen Product among the Competitors in Helium10 Xray

AMAZON WEBSITE LINK

.com/Boreeman-Upgraded-Lightweight-Collapsible-Retractable/dp/B08PT4GRZM/ref=sr_1_5?dchild=1&keywords=collapsible+
mpute for you for the Supplier's Cost:

Average Shipping Cost Computation


5.23 item (lbs) 2.98
5.75 item (kg) 1.35
5.50 Shipping/kg (sea) 2.00

5.49 Shipping Fee 2.71

PROFITABILITY TEMPLATE
FBA fees
Alibaba Cost Shipping Fee
ba Cost Selling on Amazon Fulfillment
Storage Cost per
Website Link Fees (Amazon Referral by Amazon
unit sold
(kgx2)
Fee) Fees
https://www.alibaba.com/product-detail/Outdoor-Portables-Folding-Telescopic-Camping-Hiking_160026
4.50 5.68 0.14 2.70
https://www.alibaba.com/product-detail/Upgraded-Retractable-Folding-Telescopic-Stool-Camping_1600
https://www.alibaba.com/product-detail/Retractable-Folding-Telescopic-Stools-Sturdy-Portable_160019
R HERE:
provement? RESULT
FINAL Recommendation from the
Reviews
Would be great if there was an easier way
to open and close it for those lacking in CONGRATULATIONS Y
hand/finger strength. FOUND YOUR PRO
It should have been made into a smooth
strap or don't add the velcro mesh at all. Im
not sure why its there or how to use it.

I wish it had a little cushion on it.

It would be nice to have some sort of cross-body strap to hang the stool from.
Keyword (KW)
our chosen KW among the 3 KW (All Top 3 KWs' Search Volume should have: minimum 2,000 & up)
Keyword 2 Keyword 3
Keyword Search Volume Keyword Search Volume

portable telescoping
collapsible stool 11,134 10,836
stool

My CHOSEN KW

Proceed Proceed

PRODUCT
Market Trends
WEIGHT/SIZE Room for
Improvements?
https://trends.google.com (3lbs & below)/ Small
Standard Size
Yes or No Yes or No

Yes 2.98 Yes

Note: Make sure


Answer is in "Numbers"
only without words like
Required: (lbs/pounds) Required:
Yes: Market Trends Yes: Room for
Improvements

Proceed Proceed Proceed


IMAGE A:

rresponding to it.
Having a problem on the "AVERAGE" for
PRICE because there are "$" symbol in
it?

TIP: To delete the "$" sign on the PRICE


column:
Delivery Dimensions Weight Creation Date 1. Highlight All the Numbers with "$"
under the Price Column
FBA 10.4x10.8x2.9 2.98 12/29/2019 2. Hit CTRL F at the same time.
FBA 11.1x11.3x3.7 3.24 4/19/2021 3. Choose "Replace Tab"
4. Type on the Find what: $
FBA 8.1x10.7x3.0 2.98 5/31/2021
5. Click "Replace All" tab.
FBA 10.4x10.6x3.0 2.98 3/24/2020 6. Then see the magic happens...
For Reference: See image below.
FBA 10.2x10.7x5.9 4.43 1/14/2021
FBA 10.0x10.4x3.1 2.31###
FBA 10.1x10.2x3.1 2.91###
FBA 10.5x10.7x3.0 3.2 3/26/2021
FBA 10.5x10.9x3.0 3.57 11/23/2020
FBA 10.4x10.8x3.0 3 3/25/2021
FBA 10.3x10.4x2.9 2.32 3/20/2021
FBA 10.4x10.6x3.0 2.93 2/15/2021
FBA 10.2x10.4x2.8 2.19###
FBA 10.4x10.5x5.6 5.18###
FBA 10.2x10.3x2.9 2.28###
FBA 11.2x11.7x3.7 3.22###
FBA 10.4x10.6x3.0 2.7###
FBA 10.2x10.4x3.0 2.27###
FBA 10.4x10.5x2.9 2.89 3/24/2021
FBA 10.5x10.5x3.4 3.42###
REVIEW Count
be: < 1 YES & 1 No > OR < 1 No & 1 Yes > OR < Yes & Yes >

REMARKS Is Average REMARKS


total Number of REVIEWS with REVIEW (Put the Average
500 & below) 500 & below? REVIEW Below)

16 Yes 253

Proceed
WEBSITE LINK

child=1&keywords=collapsible+stool&qid=1624686639&sr=8-5
mputation
2.98
1.35
2.00

2.71

Shipping Fee Net Profit Net Margin


(kgx2) (30% & up)

2.70 11.48 38.28%

Proceed
RESULT

RATULATIONS YOU HAVE


UND YOUR PRODUCT!
Product Research Criteria

~ Single Item Product Only


~ No Variation/ No Bundles
~ Keyword Search Volume (2,000 & up)

~ Price ($25 & up)


~ Sales (300units & up)
~ Revenue (7,000 & up)
~ Reviews (500 & below)

~ Patent/ Trademark (None)


~ HazMat/ Gated Category (None)
~ Eligible for PPC (Yes)
~ Not Breakable/ Not Electronic
~ With Market Trends (google trends)
~ Item Weight (3lbs & below)
~ Room for Improvement (Yes)
~ Profit Margin (30% & up)
AVERAGE" for
"$" symbol in

on the PRICE

rs with "$"

time.

ppens...
below.

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