International Business Management

BBA-306

02-01- IB 1
5/1/2021 1
2019 M
 Learning Outcome
 Students will be able to learn:

 1. Meaning of Diversity.
 2. Factors affecting diversity.
 3. Multicultural Management

 PO4: Ability to understand, analyze and

communicate internal, external and global
environment of business by making efficient
use of ICT.

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 Cultural
Diversity

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 Motivation Across
Cultures

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 Motivation
• Motivation refers to the way an individual
engages himself or herself in need fulfilling
activities.

Cultural Motivators: are those identified by the

desire to see and to know more about the
natives of a country , their lifestyles, music, art
etc.

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 Culture

• “Culture is the set of important

understandings that members of a
community share in common”. It consists
of a basic set of values, ideas,
perceptions, preferences, concept of
morality, code of conduct, etc, which
create a distinctiveness among human
groups.

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 Characteristics of Culture

• Learned
• Shared
• Transmissive
• Symbolic
• Adaptive

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 • Communication patterns
• Outcome orientation
• People orientation
• Observed Behavioral
regularities
• Norms
• Dominant values
• philosophy
• Rules
• Organizational climate
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• A variety of learned traits that influence
human behavior can contribute to the
culture of a social group, the major
constituents, include:
Value
system
Norms
Aesthetics
Customs and
traditions Language
Religion
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 Value system: are the shared assumptions of a
group about how things out to be or abstract
ideas about what a group believes to be good,
desirable or right. Value systems vary among
managers across different countries.

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 • Norms: are the guidelines or social rules
that prescribe appropriate behavior in a
given situation. For eg: In Japan,
aggressive selling is not perceived in the
positive spirit

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 • International managers need to know what is
acceptable, unacceptable in foreign culture. They also
need to know cultural tolerance to business customs
that may be grouped as:-
• Cultural Imperatives
• Cultural Exclusives
• Cultural Adiaphora

CULTURAL IMPERATIVES: It refers to norms that must

be followed/avoided in a foreign country. For eg: To
much eye contact in Japan is considered to be
completely offensive. On the other hand , in the gulf,
strong eye contact is necessary with an Arab, to
establish trustworthiness.
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 CULTURAL EXCLUSIVES- Social patterns
which are considered appropriate for locals
and in which foreigners are not expected to
participate. For eg: Foreigners should stay
away from discussions on local country
politics, social customs and practices.
CULTURAL ADIAPHORA- social customs in
which a foreign may participate, so that the
international manager may decide whether to
participate or avoid.
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 Aesthetics- Ideas and perceptions that a
cultural group upholds in terms of beauty
and good taste.
CUSTOMS AND TRADITIONS- customs- it
is an established pattern of behavior within
a society. Tradition- the elements of culture
passed down from generation to
generation.

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 • Individual Autonomy
• Structure
• Management support
• Identify
• Performance Reward
system
• Conflict tolerance
• Risk tolerance
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 Managing across Cultures
• Understanding, appreciating, and using cultural
factors that can affect behavior
• Appreciating the influence of work –related
values on decisions, preferences and practices.
• Understanding and motivating employees
with different values and attitudes
• Communicating in the local language
• Dealing effectively with extreme conditions in
foreign countries
• Utilizing a global mindset(using a
worldwide perspective to constantly
assess threats or opportunities)
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 • For eg: Bowing in Japanese culture
is not expected from foreigners.

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Multicultural Management

• Creating Pluralism
• Achieving Leadership
Diversity
• Structural Integration
• Integration of Informal
Networks

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 • Bias-free Organization
• Organisational Identification
• Minimising Inter-group Conflict

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 Summary
• Motivation refers to the way an
individual engages himself or herself in
need fulfilling activities.
• Culture is the set of important
understandings that members of a
community share in common”.
• Managing across
Cultures:Understanding, appreciating,
and using cultural factors that can
affect behavior
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 Subjective Questions

 Q1 Write a note on Multi Cultural Management.

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 Thank you

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