BUSINESS PLAN

FOR

FISH POND AND POULTRY FARMING

SUBMITTED BY

AYENI GBENGA THOMAS

MEMBER
IKERE-EKITI, EKITI STATE, NIGERIA.

RESIDENTIAL ADDRESS
NO. 28, OPPOSITE ELEYO HIGH SCHOOL, IKERE EKITI

BUSINESS/SHOP ADDRESS
NO. 8, ADEYEMI STREET, ANAYE, IKERE EKITI

A member of COSSEN ORGANIZATION

BUSINESS OVERVIEW

1.1 INTRODUCTION

This is a business based on Farming (Fishery and Poultry Farming)

1.2 Vision and Mission Statement:

Vision: our vision is to be one of the largest fish and poultry farming in

the country in the next 10 years.

Mission: our mission is to provide various species of fish and egg

production in poultry for our customer satisfaction making the farm a

farm where you can get all species of fish and poultry eggs.

1.3 Business Objective:

- Providing various species of fish like Catfish and Tilapia for the

need of the customers.

- Providing different sizes of egg for the consumption of our

customers.

- Creating employment opportunity for Nigerians.

2.0 MARKETING PLAN

2.1 DESCRIPTION OF THE PRODUCTS

The business if presently in sales of farm products like:

1. Cat Fish

2. Tilapia Fish

3. Eggs etc

2.2 PRODUCT DELIVERY/PACKAGING

All the products are pre-packaged from factory, except in case of

special order which requires re-bagging and we will only help on large

delivery.

2.3 TARGET MARKETS

The target markets for the products are majority the low, medium

and high income families in and outside the state. We also target

cooperate bodies groups of people who might want to do things that

involves farm products like Cat Fish, Tilapia, Eggs etc and government

agency is ‘it left out.

2.4 PRICING STRATEGY

The appropriate pricing our products shall be accordance with cost

incurred for each product, also bearing in mind the market prevailing

price.
3.0 PRODUCTION PLAN:

3.1 PRODUCTION PROCESS

All the products processed from the farm e.g egg, cat fish, tilapia is

packaged right from the farm.

3.2 COST FORECAST: see back page purchase cost each

products

3.3 STOCK FOR OPERATION:

A building material store has mentioned earlier compresses of so

many products, but for the sake of this plan we shall limit our

products to (3) three namely: (1) Cat Fish (2) Tilapia and (3) Eggs

3.4 STOCK COST ANALYSIS

Items Cost

Cat Fish N620 per kg

Tilapia Fish N550 per kg

Eggs N550 per crate

Total

3.5 Operating expenses (12 months) see back page)

4.0 MANAGEMENT PLAN

4.1 OWNERSHIP & PROFILE OF THE ENTERPRISES

The business if a sole business the owner has been in the trade of

farming for more than 5 years, given him/her the necessary training

needed to run the business

4.2 DETAILS OF STAFF SALARY SCHEDULE

The staffs are made up of 2 sales representatives, 4 aquarists,

supervisor which might be the owner himself.

Salary schedule

Monthly

Sales Reps N20,000 (10,000 per rep)

Aquarists N30,000 (15,000 per aquarist)

Supervision N25,000

Total N75,000
5.0 FINANCIAL PLAN

5.1 ESTIMATED CAPITAL NEEDED

ITEMS COST

Building of Ponds 2,000,000

Building of Cages 2,000,000

Cost of Stock 3,925,000

Running Cost for two months 2,000,000

Salaries 75,000

10,000,000

Sources of Fund

Loan 10,000,000:00