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Business Analyst: Job Brief
Business Analyst: Job Brief
Job Brief
https://www.lulusar.com/
Duties/Responsibilities:
• Assist management and other relevant stakeholders with forecasting sales and
profitability targets using all available sources of data
• See beyond the numbers and understand how our customers interact with with us;
develop strategies to create a data-driven feedback loop in optimizing lifetime value by
improving our consumer experience and understanding of our audience
• Collaborate with the Design and Merchandising teams to discuss industry trends and
review historical sales data to develop catalogues
• Work with Marketing in reviewing our ad spend and developing strategies to review data-
driven approaches to review the impact of our content and marketing collateral
• Translate complex data insights into clear stories and understandable presentations –
this may include audience segmentation analysis, sales funnel optimization overviews,
ROI studies for marketing campaigns, etc.
• Create and maintain company-wide KPIs to review overall health (i.e. delivery times,
sales metrics, cancelation/return/exchange rates, etc.)
• Help provide blueprint and develop a roadmap for reporting mechanisms and data
visualizations for improved business intelligence; ensure that the organization adopt best
practices for analytics and data
Required Skills/Abilities: