SYNOPSIS

Mentor: Mrs.Revathi
Organization: Embitel Technologies (P) Ltd.
Student Name: Arpan Panigrahy

SYNOPSIS
 “E-commerce and Online Marketing in India”

1. INTRODUCTION TO STUDY :

E-Commerce is the paperless exchange of routine business information using

Electronic Data Interchange (EDI) and other technologies. E-Commerce involves
individuals as well as organizations engaging in a variety of electronic business
transactions using computer and telecommunication networks. Traditionally, E-
Commerce focused on EDI as the primary means of conducting business
electronically between entities having a pre-established contractual relationship.
More recently, however, E-Commerce has broadened to encompass business
conducted over the Internet, particularly the WWW. Advances in
telecommunications and computer technologies in recent years have made
computer networks an integral part of the economic infrastructure. More and more
companies are facilitating transactions over web. There has been tremendous
competition to target each and every computer owner who is connected to the
Web. E-commerce provides multiple benefits to the consumers in form of
availability of goods at lower cost, wider choice and saves time. People can buy
goods with a click of mouse button without moving out of their house or office.
Similarly online services such as banking, ticketing (including airlines, bus,
railways), bill payments, hotel booking etc. have been of tremendous benefit for
the customers. The use of commerce is conducted using ways like spurring and
drawing on innovations in electronic funds transfer, supply chain management, Int
ernet marketing, online transaction processing, inventory management systems,
and automated data collection systems. Modern electronic commerce typically
uses the World Wide Web at least at some point in the transaction's lifecycle,
although it can encompass a wider range of technologies such as e-mail, mobile
devices and telephones as well.

Internet marketing, also known as digital marketing, web marketing, online

marketing or marketing, is the marketing of products or services over the Internet.
Internet marketing is considered to be broad in scope because it not only refers to
marketing on the Internet, but also includes marketing done via e-mail and
wireless media. Digital customer data and electronic customer relationship
management (ECRM) systems are also often grouped together under internet
marketing. Internet marketing ties together the creative and technical aspects of the
Internet, including design, development, advertising, and sales. Internet marketing
also refers to the placement of media along many different stages of the customer
engagement cycle through search engine marketing (SEM), search engine
optimization (SEO), banner ads on specific websites, email marketing strategies.

2. OBJECTIVES OF THE PROJECT:

The specific objectives are as follows:-

a. To continuously study the emerging retail market to identify scope of
ecommerce.
b. To detail out e-commerce usage, future and risk.
c. To identify opportunity and challenges.
d. To associate live market demand with company’s offerings.

3. SCOPE OF STUDY:

For developing countries like India, e-commerce offers considerable

opportunity. E-commerce in India is still in nascent stage, but even the most-
pessimistic projections indicate a boom. It is believed that low cost of personal
computers, a growing installed base for Internet use, and an increasingly
competitive Internet Service Provider (ISP) market will help fuel e-commerce
growth in Asia’s second most populous nation. Most experts believe that overall e-
commerce will increase exponentially in coming years. Business to business
transactions will represent the largest revenue but online retailing will also enjoy a
drastic growth. Online businesses like financial services, travel, entertainment, and
groceries are all likely to grow.

Embitel Technologies is a leading e-commerce technology and

service provider in India and Europe. They have 14+ years of experience in this
field and are into this since its beginning. The study is important to understand the
growing ecommerce market and online marketing trends for the booming retail
industry.

4. THE METHODOLOGY:
 The methodology which will be used for carrying out the report will be used as
follows:-

Types of Data Source: For present research work, primary as well as secondary
data will be used. Research will be broadly classified into two sections. Various
statistical tools will be used to suggest and analyze the primary and secondary
data.

Tools of collecting Primary Data: The information will be collected directly

from the stakeholders like Company executive, Managers, Top Management
people particularly the decision makers of various retail companies in India:-

a. Cold Calling and E-mail: This will include range of possible

customers/ clients from various sectors of a retail industry, cold calling and
trying to establish primary contact.

b. Schedule calls and Meetings: This will include people to express their
requirement details, develop proposals, attend to questions including open-
ended questions and close ended questions and carefully eliminating leading
questions.

c. Sample Size: Indian Retail Industry and companies capable of doing

business online.

Tools of collecting Secondary Data: The information will be collected from

sources mentioned below:

a. Document Review: - Obtaining the actual proposals and operating

documents currently being used. Reviews of proposal copies and samples of
actual completed deals.

b. Articles/ News: - Studying all the articles related to ecommerce and online
marketing. Subscribing in sites like retailnews.com for daily news report.

c. Web Search: - The information related to out side region (other part of India
and Globe) will be studied from internet to other published papers.
d. Embitel’s Library: reading Journals, magazines on retail and online
marketing, reviewing and understanding the way business deals are
finalized.

e. Research of journals, periodicals, technical materials, electronics/internet

search, professionals meetings, seminars and discussions, site visits etc.