Thank You Nuzhat.

Here I am going to discuss, if Kraft Heinz enters in Bangladesh, which

method of international business they will select and why. And also how they are going to set up
their operations in Bangladesh.

There are six methods in international business. These are: International Trade, Licensing,
Financing, Joint Venture, Acquisition of existing operation and Establishing new subsidiaries
method. Among all, Kraft Heinz is already engaged with Bangladesh through international trade
method. As Bangladeshi sellers can take the advantage of unfair means, the quality may drop
resulting, in bad organizational image for Kraft Heinz, that’s why licensing won’t be used. In
Franchising method, background check is needed for selecting a local company and with the
local company they may have to share their secrets which they may unlikely to share. Moreover,
if the local company mess up with the given instruction, their reputation may effect negatively
and also there is risk of misuse of formula. They need to merge with local business in Joint
Venture Method so there is a possibility of cultural conflict. Kraft Heinz doesn’t need any partner
for the investment as they are big enough to finance their own investment. In Acquisition of existing
operation method, conflict may arise due to discrepancy between organizational structures. Here,
training is needed for existing employees to cope up with the strategy and organizational
structure. Considering all these above methods, Kraft Heinz is likely to go for establishing new
foreign subsidiaries method Because Though its costly, they have the capability to cover the cost of
risk as Kraft Heinz is the fifth-largest food and Beverage Company in the world. Moreover, by using this
method, Kraft Heinz can operate on its own way without any boundaries or obstacles.

Slide-02

I will divide their operations process into three sections. These are: Input, Processing and Output.
In input, they will purchase raw materials like dairy products, meat products, coffee beans, nuts,
tomatoes, potatoes, soybean and vegetable oils, sugar and other sweeteners, corn products, wheat
and other goods through third party from domestic markets.

In processing, they will divide their whole products into five sectors. These sections are: Dairy
Section, Beverage section, processed food section, Condiment Section and Baking & desserts
Section. . In each sector, they will provide two USA supervisors for close monitoring so that
quality doesn’t get hampered. They will bring technology from USA and use Bangladeshi
employee thus they will convert the raw material into final product.

After processing, they will send the final product to warehouse. They will store inventories for
future purpose and rest of the product will be sent to retail store so that customer can easily buy
from there.

That’s all from me. Now I would like to invite my next presenter to continue the presentation.