Purposive Communication

Prepared by: Aprille Fernandez

Instructor, Purposive Communication
2nd sem, SY 2020-2021
 A. Definition

Communication: B. Nature

Its Meaning, Nature, C. Basic Elements

Functions, Principles, and D. Functions
Ethics E. Principles
F. Ethics
Definition
What is communication?
”Communication is transfer of information from one person to another,
whether or not it elicits confidence. But the information transferred must be
understandable to the receiver.” – G.G. Brown
Nature
Nature of Communication
The following are the four main types of communication we use on a daily
basis:

1. Verbal
2. Non-verbal
3. Written
4. Visual
Verbal Communication
It is the use of language to transfer information through speaking.
Non-verbal Communication
The following are non-verbal ways of conveying information to others:
1. Body language
2. Gestures
3. Facial expressions to convey information to others

Can be used both intentionally and unintentionally.

- For example, you might smile unintentionally when you hear a pleasing or enjoyable
idea or piece of information

Non-verbal communication is helpful when trying to understand others’ thoughts and

feelings.
Examples of non-verbal communication
“Closed” body language - “Open” body language - both
crossed arms or hunched feet on the floor and arms by
shoulders (anxious, angry or their side or on the table
nervous) (positive and open to
information)
Written
- It is the act of writing, typing or printing symbols like letters and numbers to convey
information

Some examples:
1. Books
2. Pamphlets
3. Blogs
4. Letters
5. Memos
Visual
- It is the act of using photographs, art, drawings, sketches, charts and
graphs to convey information
How to use the
four types of
communication
effectively in
professional
settings
Elements/Components
Elements/Components of Communication
1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference
1. Source
- The source creates and sends the message
- Also called the sender

Information from the sender:

1. Command
2. Request
3. Question
4. Idea
2. Message
- The information that the sender wants to relay to the receiver
- Also called the content

● Additional subtext can be conveyed through body language and tone of

voice
● Put all three elements together — sender, receiver, and message — and
you have the communication process at its most basic.
3. Channel
- The channel is the means by which a message is transmitted or conveyed
- Also called the medium
4. Receiver
- The receiver is the person or group who receives the transmitted
message
- Also called the interpreter

To comprehend the information from the sender, the receiver must:

1. Receive the information from the sender

2. Decode or interpret it
5. Feedback
When we communicate, a feedback is essential to confirm that the recipient
understood the message.

Forms of feedback:

1. Written
2. Spoken
3. Acted out
6. Environment
- The place, feeling, mood, mindset, and the condition of both sender and
receiver
- May involve the physical set-up of a location where communication takes
place, the space occupied by both the sender and the receiver, including
the objects surrounding them
7. Context
- Involves the expectations of the sender and the receiver and the common
or shared understanding through the environment signals
- Setting and situation in which communication takes place
- Can impact the successful exchange of information -- may have physical,
social, or cultural aspect to it
8. Interference
- Barrier or block that prevents successful communication

Kinds of interference

1. Psychological - thoughts that hamper the message to be interpreted

correctly by the receiver
2. Physical - weather, climate, health, ignorance of the medium
3. Linguistic and cultural
4. Mechanical - includes cell phones, laptops, and other gadgets used in
communication
Functions
1. Regulation/Control
- Can be used to control or influence human behavior
- It can be used to regulate the nature and amount of activities humans
engage in
- It ranges from simple requests to laws governing countries and large
territories
Examples

● Doctors’ prescriptions ● Scolding

● Parents’ instructions to their ● Employers orders to their
children employees
● Friends giving advice on ● Customers making orders
what course of action to take
1. Commands/Imperatives
● Eat your veggies.
● Pack your bags.

2. Rhetorical Questions
● Why don’t you go to the check-in counter now?
● Can you pass the rice?

3. Statements/Declaratives
● I need it now.
● You have to slow down.
2. Social Interaction
We use communication to socialize or interact with other people

Examples:

● Invitations
● Greetings
● Appreciations
● Encouragement
● Marriage proposals
3. Motivation
Using language to express desires, needs, wants, likes and dislikes,
inclinations, choices, and aspirations

Examples:

● Expressing one’s ambitions (I dream of…)

● Talking about preferences (This is good over the other)
● Ordering in a fast food restaurant (I want…)
● Asking for milk (Can I…?)
● Making petitions
● Expressing a need (I need…)
Can be:

1. Intrinsic - communicate within self

2. Extrinsic - communicate with others
4. Information
We communicate to give and get information

Examples:

1. Giving information using statements

● I have a dog and a cat.
2. Giving information using rhetorical question
● Did you know that the heart of a shrimp is located in its head?
3. Getting information using questions
● Was it cold in your place last night?
4. Getting information using imperatives

● Show me how to play this game.

5. Getting information using declaratives

● I need to know where you got that necklace.

5. Emotional Expression
We use language to express emotions such as love, fear, anger, joy, hope, etc.

Examples:

● Yes!
● Oh no!
● Ouch!
● Really?
Principles
Principles of Effective Communication
1. Clarity - makes communication understandable
2. Concreteness - reduces misunderstandings
3. Courtesy - builds goodwill
4. Correctness - misuse of language can damage your credibility and
grammatical errors obscure the meaning of a sentence
5. Consideration - the sender must consider the recipient’s professions, level
of education, race, ethnicity, hobbies, interests, passions, advocacies, age
6. Creativity - having the ability to craft interesting messages in terms of
sentence structure and word choice
7. Conciseness - be simple and direct so as not to confuse the receiver
8. Cultural sensitivity - consider the culture, lifestyle, gender orientation of the
recipient before sending your message

9. Captivating - strive to make messages interesting to command more

attention and better responses
Ethics
Ethical Considerations in Communication
Ethics is a branch of philosophy that focuses on issues of right and wrong in
human affairs.

How to be ethical communicators:

1. Respect your audience

2. Consider the result of the communication
3. Value truth
4. Use information correctly
5. Do not falsify information
References
https://www.thoughtco.com/what-is-communication-1689877

https://www.indeed.com/career-advice/career-development/types-of-commu
nication

https://www.thoughtco.com/what-is-communication-process-1689767

https://www.elcomblus.com/teaching-guide-functions-of-communication/

Wakat, G., Caroy, A., Paulino, F., Ordonio, M.R., Palangyos, S., Dizon, E.G., Dela
Cruz, A., Sao-an, M., (2018). Purposive Communication. Quezon City: Lorimas
Publishing, Inc.