Assessment Session: Week 12

Plate no. 7 Mood Board Duration: 6 hours

Create a mood board for DSquared2’s holiday collection. Think of a theme
(and name of the collection!) that will give justice to the edgy and sensual look
of the brand.

1. Focus on your theme. Think of some keywords associated with these ideas —
style, materials, or color. This will help you with online image searches — try
Google but also Getty, Unsplash, Pinterest and Instagram. If you’re not drawn to a
particular idea yet, just sit down with an industry magazine or book, let your eyes
roam and take note of what resonates. You’ll soon find inspiration.
2. Collect your elements. Take your early sources of inspiration, then challenge
yourself to think outside of the box to find more. Movie scenes, fashion editorial
shoots, vintage illustrations, art works, fabric and color swatches, architecture,
objects and clothing can all be good mood board fodder. Don’t disregard
typography either — an old-style serif font will have very different connotations to
a clean and contemporary sans-serif style, and this makes it a great tool for you to
showcase some keywords or relevant quotes. Include Sketches of your
ideas.(Initial designs included)
3. Review, curate and present your board. Odds are, you now have more material
than is useful. Curate by choosing images and samples that come together
harmoniously, building in some breadth to reflect your originality. Since you’re
making a physical board, obtain real paint and fabric swatches for the same effect.

Take a picture of your mood board and submit through the link in classroom.
Prepare your physical mood board for presentation the following week.
Submission and Presentation:
Week 13
Rubrics for Assessment:
LESS EVIDENT FAIRLY EVIDENT VERY EVIDENT (84- EXCEPTIONALLY
PROJECT ISSUES
(50-74%) (75-83) 91) EVIDENT (92-100)
Design concept
ACCEPTABILITY AND
Design concept was was very clearly
SUCCESSFUL Design concept was
Work did not reflect any clearly related to the related to the
TRANSLATION OF THE expressed, although its
design concept/ brand, brand, well-
DESIGN PRINCIPLES TO relationship to the brand
character; the work had Explained and translatedexplained and
THE BRAND 20% and its translation had
no conceptual basis in the work, with very successfully
obvious inconsistencies
minor inconsistencies translated in the
work
ENCIRCLE THE 10 10.5 11 11.5 12 17.5 18 18.5 19
13 13.5 14 14.5 15 15.5 16 16.5 17
APPROPRIATE GRADE 12.5 19.5 20
The work was very
The work was well- impressive, almost
The work showed an
CREATIVITY OF THE designed, coherent, but faultless, exhibited
The work showed poor attempt to design but was
THEME AND was observed to have fresh ideas in
and unacceptable not coherent with the brand
INTERPRETATION OF THE some very minor design designing and had
interpretation of the identity
BRAND 50% faults consistency with
brand.
the brand identity
ENCIRCLE THE
25 28 30 33 34 35 37 37.5 38 39 40 41 41.5 42 43 44 45 45.5 46 47 48 49 50
APPROPRIATE GRADE
The work was well- The work was very
The work showed poor The work showed an
INNOVATIVE AND FRESH designed, coherent, but impressive, almost
and inconsistent attempt to design but was
FASHION DESIGN IDEAS was observed to have faultless, exhibited
interpretation of brand
not coherent with the brand
(CLOTHING) 20% some very minor design fresh ideas in
identity identity
faults design
ENCIRCLE THE 10 10.5 11 11.5 12 13 13.5 14 14.5 15 15.5 16 16.5 17 17.5 18 18.5 19
APPROPRIATE GRADE 12.5 19.5 20
The presentation
The work met the minimum The work was
The work is untidy, and was very
CREATIVITY OF acceptable design commendable, neat,
did not meet basic commendable,
PRESENTATION 10% presentation, but had a impressive but had some
acceptable presentation well-presented,
number of errors minor errors
very neat
ENCIRCLE THE
5 5.5 6 6.5 7 7.4 7.5 8 8.3 8.4 8.5 8.8 9.0 9.1 9.2 9.5 9.8 10
APPROPRIATE GRADE
GRADE =