ENGLISH 8

Name of Learner:___________________________________________________________
Grade Level:_______________________________________________________________
Section:___________________________________________________________________
Date:______________________________________________________________________

ANALYZING INTENTION OF WORDS OR EXPRESSIONS USED IN

PROPAGANDA TECHNIQUES

Background Information for Learners:

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior.

❖ It appeals to the emotions not the intellect.

❖ It is not negative or positive.
❖ The purpose is to persuade.

7 Propaganda Techniques

1. Name- Calling - also called stereotyping or labeling

Ex. Burger King- slanted comparison at the two fast food chains (McDonalds and
Burger King)
2. Glittering Generalities - vague, broad statements that will connect with the audience's
beliefs and values
Ex. Things go better with coke
3. Transfer - an effort to transfer your approval of something you respect and approve of to
another something that the propagandist wants you to approve of
Ex. Manny Pacquiao train very hard for his fight but he feels pain every training so
he takes Alaxan FR to relieve the pain.
4. Testimonial - a famous person or a celebrity endorses a certain view, they testify to the
idea or the product
Ex. Marian Rivera, together with the other artists, endorses the new and improved
Kopiko Blanca.
5. Plain Folks - works in a way to establish that the speaker is regular and ordinary and
has the same views and opinions as the people he is appealing to
Ex. A little boy that could be anyone is advertising OREO.
6. Card Stacking - uses only those facts and details that support their argument
Ex. Burger King’s SATISFRIES, 40% less fat and 30% less calories
7. Bandwagon - influencing people by telling them how everyone is using the same product
or is true to the same ideology
Ex. Pepsi commercial that pushed forth the slogan “the choice of a new generation

Learning Competency with Code:

Analyze intention of words or expressions used in propaganda techniques (EN8V-IIIg-26)

Directions/ Instructions
Test your knowledge about analyzing intention of words or expressions used in propaganda
techniques by answering the following activities:

Exercises / Activities
A. Identify the correct propaganda technique used in the statements. Choose among
bandwagon, transfer, testimonial, and glittering generalities. Write your answer on the
space provided before each number.

__________1. Nadine Lustre promoting BYS Lustrous Collection.

__________2. Pepsi commercial which has a tag line “The Choice of the Generation.”

__________3. Sarah Geronimo has along black silky hair so she uses Sunsilk.

__________4. Yassi Pressman testified that she got her healthy white skin through using
Silka.

__________5. In a commercial of a certain facial wash, it uses assertion “Philippines’ No.1

Skin Care Product.”

__________6. Find Magic in Enchanted Kingdom

__________7. Gatorade always win.

__________8. On the commercial, you see that one person takes out his Oppo F7 phone,
another person does until everyone has their phones out to capture the event.

__________9. James Reid promotes Milo because he wants his fans to buy it.

__________10. Tender Juicy Hotdog’s “Kids Can Tell.”

B. Complete the crossword by filling in a word that fits each clue.

C. Identify the propaganda technique used in the advertisements below.

1. 2.

3. 4.

5. 6.

7. 8.
9. 10.

Guide Questions (if necessary)

How do advertisements help the consumer in deciding what product to buy? And why do you
think politicians also employ propaganda in their campaign?

Rubric for Scoring (if necessary)

Reflection

Propaganda is a must for every student to understand not just as a part of their studies. They
need to learn the different types of propaganda as it will help them determine what they really
must believe in as they progress towards an independent life.

References for Learners

https://www.canzmarketing.com/7-types-of-propaganda-techniques-advertisers-use/
https://www.slideshare.net/search/slideshow?searchfrom=header&q=propaganda+technique

Prepared:

KRISTINE B. TAN
Teacher I

Checked: Approved:

MARIBINI D. DE MESA PURIFICACION D. PAGUILIGAN

Master Teacher I Head Teacher VI