Team Quintessence

Shriya Pandey

Sanjali Dawar

Guneet Singh
Executive Summary
With significant geographical presence, reach, credit underwriting capabilities, portfolio size and
profitability, the businesses are not only at the cusp of “quality portfolio” growth but also
diversify to provide a banquet of financial services to the current segment including a person or
MSME loans, etc.
In order to provide updated information about loans and various other offerings, digital
empowerment is the way ahead.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and
customers. Your customers are already interacting with brands through social media, and if
you're not speaking directly to your audience through social platforms like Facebook, Twitter,
Instagram, and Pinterest, you're missing out! Great marketing on social media can bring
remarkable success to your business, creating devoted brand advocates and even driving leads
and sales.

1) How to use Digital media (social media or our own app) to reach out to both existing
and new customers in similar segments to offer more relevant products and
understand about them and their needs?

 Social Media Content Planning : Building a social media marketing plan is essential.
Consider keyword research and competitive research to help brainstorm content ideas
that will interest your target audience. What are other businesses in your industry doing
to drive engagement on social media?
 Great Social Content — Consistent with other areas of online marketing, content reigns
supreme when it comes to social media marketing. Make sure you post regularly and
offer truly valuable information that your ideal customers will find helpful and
interesting. The content that you share on your social networks can include social media
images, videos, infographics, how-to guides and more.
 Use social media to answer customer questions and solve problems : the customer
relations can be improved by regularly monitoring Facebook and Twitter and answering
customer questions, replying, as they come up
 Use social media to keep customers informed/alert them to problems or promotions
: The company can make a positive impression on customers is to use social media to
advertise sales or promotions – and provide discount codes to their social media
followers.
 Use social media to turn a neutral or negative experience into a positive one.
 Tracking Competitors — It’s always important to keep an eye on competitors—they
can provide valuable data for keyword research and other social media marketing insight.
If your competitors are using a certain social media marketing channel or technique that
seems to be working for them, considering doing the same thing, but do it better!
 Measuring Success with Analytics — You can’t determine the success of your social
media marketing strategies without tracking data. Google Analytics can be used as a great
 social media marketing tool that will help you measure your most triumphant social
media marketing techniques, as well as determine which strategies are better off
abandoned. Attach tracking tags to your social media marketing campaigns so that you
can properly monitor them. And be sure to use the analytics within each social platform
for even more insight into which of your social content is performing best with your
audience.
 Use social media to humanize your brand: Customers like to feel they know a
company, or can relate to it. So by giving your company a human face, that is, assigning
an individual or several people to manage each of your social media channels, who
customers can get to know by name (and posts and photos), you help build the customer
relationship.
 Use social media to get feedback from customers : With social media, feedback about
a product or service, the purchasing experience or customer service can be gathered as
simple as tweeting or posting a question about it

2) How to use Technology and Alternate data to assess customers to cross-sell/ up-sell
and enhance the digital underwriting capabilities?

 Make customers *see* the value or benefit that they’re getting: Listing out features or
specs rarely seals the deal in sales. This is because the human mind is more responsive
toward stories or images. To effectively upsell or cross-sell something, you need to make
people see the value or benefit of the purchase.

 Integrated customer data from various sources : With the help of AI, the customer
data can be accessed from myriad sources such as weblogs, clickstreams, CRM systems
and social media. Later this data can be combined into one single format for analytics.

 Consider following the “Rule of 3”: When you’re upselling, see if you can apply the
“Rule of 3” in your efforts. This means giving the shopper 3 options for their purchase:
the Requested, the Alternative, and the Dream. “The Requested is that starting line or
price point. The Alternative is something that still relates to the Requested [item] but
maybe at a more mid-price point. Then the Dream is one of our personal favorites, one
that we know they’re going to love, and something that may have a higher price point.”

 Automated & Targeted product recommendation : this can more intelligently map
product variables, such as face and term value, to the specific needs of a customer.

 Don’t go overboard with price points: A key point when it comes to cross-selling is to
“be reasonable,” notes The Retail Doctor, Bob Phibbs. In this excellent post on cross-
selling, he writes:
If a customer buys a $500 blazer, it makes sense to suggest a $50 tie; but if a customer buys
a $50 tie, don’t try to sell them a $500 blazer. The suggested item shouldn’t exceed more
than a certain percentage of the cost of the original item. Some put this figure at 25%,
while others have a different number. You’ll find what works for your customers. Instead
of that blazer, how about a nice $20 set of brass collar stays?

This can also be applied to upselling. Get a feel for what a person is looking for and how
much they’re willing to spend before offering the most premium option.

 Reward customers for the added purchase: Giving away a reward or incentive can
increase your upsell/cross-sell conversion rate. Consider what many ecommerce sites are
doing. To encourage people to buy more, they often throw in free shipping if the shopper
spends above a particular threshold.
 Crumble complexity with AI tools : A single analytics and marketing platform built on
top of AI allows the companies in understanding their key customer objectives and to
crumble complexity through improved customer intelligence.