Visuals & Video are dominating

the Web
 GRAYMATICS
UNLOCKS
VISUAL MEDIA
CONTENT

Realising massive opportunities for businesses in Ecommerce, Carrier Services, Internet & Digital Media and CCTV analytics
 • Deep analytics of visual media at source level
• Makes sense of its content & context
• Monetises content by making it manageable, searchable
and discoverable

E x a m p l e C o g n i t i v e Media Analytics
✓ Objects
ContextConnect ™ Deep attributes | image quality |
• object : car
location | emphasis
• object : suit
• make : bmw
• gender : male
• color : black
•
•
model : x6
color : navy blue
✓ Themes, settings, environment
• pattern : solid
• box : [299 188 557 1101]
• neckline : formal_tie
• style : full_length
• confidence_index : 0.947 ✓ Face & characteristics
• sleeve - style : fullsleeve
• focal_point : [428 6 44]
Age | gender | emotion | ethnicity
• box : [299 4920 557 1101]
• confidence_index : 0.98
• object : face ✓ Text, logos, landmarks
• gender : male
• age : adult
•
•
Themes [Dominant]
showroom
• ethnicity : caucasian ✓ Various activities in video
• emotion : happy
• Aesthetics
• skin : fair white
•
•
aesthetic_value : 0.7
image_quality : 0.6
• hair : brown IN ADDITION:
• focal_point : [399 267]
• confidence_index : 0.89
• Themes [Marginal] ✓ Deep audio analytics+ keywords
• exhibition

(Example: actual deep analysis output of random online stock image) ✓ Objectionable content
Nudity | Violence | etc.
COMPANIES DEPEND ON CUSTOMER DATA FOR SUCCESS OF THEIR INITIATIVES
CUSTOMER JOURNEY Identify
Customer
INSIDE THE STORE Demographics-
Age
Gender
Etnicity

Walk in the store

Dwell time

People Tracking

Customer
loyalty-First time
Frequency of visit
VS Repeated
Measure customers
customer traffic
Pass by Location
 CREATE VALUE FOR YOUR STORE
Measure customer traffic
• Analyse the crowd entering the
store and monitor the conversion
rate.
• Evaluate the effectiveness of the
promotional and marketing
activities.
• Calculate the ratio of window
shoppers to the converted
customers.
Hot and Cold places
• Identify customers most visited
spots to marginalise the profits.
• The heat map represent the
most Vs least visited areas in the
store to make you aware of the
store performance
60%
40%
Track your customer
• Track the movement of
customers inside the store.
• Track the dead areas to identify
the weak spots and to bring
them to life.
• Attract the customer by giving
them special offers on the most
visited areas.
 CREATE VALUE FOR YOUR STORE
1pm in

2pm out

Customer Demographics Customer Dwell time Customer Loyalty

Gender: Male
Gender: Male • Know how much time your • Identify new customer,
Ethnicity: customers spend inside the repeat customer and laggard
Ethnicity: Caucasian
Caucasian
Age Group: 25-30 store. customers.
Age Group: 25-30
Emotion: Happy
Emotion: Happy • Understand customer’s • Increase customer loyalty by
engagement inside the store giving them the products
Clothing: White and what attracts them the that attract them the most
Clothing: White
Sweatshirt ,Round and enhance merchandising.
Sweatshirt ,Round most.
next, Blue
next, Blue Trousers,– • Make customer’s journey • Strengthen the customer
Trousers,– Solid
Solid color most enjoyable inside the pull rate after the first visit
color
store for their repeat visit. by analysing the data.
 Retail
Analytics
Dashboard
(For business intelligence)
DASHBOARD OVERVIEW
 HEAT MAPS
• The heat map shows the
traffic density around the
store for the time frame of
the video.
• Can analyze the peak and
off-peak sales hours and
prepare the store
accordingly.
• Staff placement: Change
staff positioning in
anticipation of customer
flow
• Traffic Density: Change
product locations based on
demand to ensure a better
store experience.
PEOPLE COUNT

• This report will show the total number of people count in the respective video
• It will help to understand the trail of traffic within the store over the period of the video
• Report will provide split traffic details over every minute.
 PEOPLE TRAFFIC ANALYSIS

• This report will help to analyze the store traffic at different instances of time.
• It will help know the time period for most/least traction inside the store and can help to attract the customers.
• You can click at any instance to see even more detailed information about the number of people visting at a
particular time.
 DWELL TIME

• This report shows the total time spend by each customer in the store.
• This helps understand the average buying time of a customer and know the buying cycle.
TIMELY TRAFFIC

• This report will show the

traffic split within the minutes
range over the duration of the
video.
• A further drilldown can show
store traffic per second.
• This will help to know the per
frame traffic inside the store.
• The retail stores can analyze
these to know the during
which period of day it has
maximum crowd vs the hour
with the least traffic.
PEOPLE TRACKING
Demo Video

• People tracking video

representing movement
of people over the time
period.
• Individual person’s
movement can be can
be tracked and entire
trail of movement can
be seen.
• This is helpful for better
store spacing and
merchandising
User has also an option to select any particular user ID from the list on the right of the
video and see only that individuals movement in the store.
Demo Video
DEMOGRAPHY DETECTION
Demo Video
• Detect age, gender,
ethnicity to get
complete details
about the client.
• Better targeted
offers and
marketing schemes
can be offered.
• Multiple filter
option available to
find more granular
data as per the
needs
See Through the Clutter