OUTLOOK SUMMER INTERNSHIP OPERATIONS TASK

J Narendhar

2027909

TASK- 1

ELEMENTS PRESENT IN SUPPLY CHAIN:

 Planning
One of the most crucial stages is this one. Prior to the start of the complete supply chain, it is
critical to finalize and implement the strategy. Checking demand for the product or service, as
well as viability, costing, profit, and personnel, are all important. It will be nearly hard for the
company to succeed without a suitable plan or strategy in place. As a result, this phase must
be given sufficient attention. Only once the plans have been finalized and all pros and
disadvantages have been considered can one proceed. Every organization need a strategy that
is based on a plan, blueprint, or roadmap. Planning aids in the identification of market
demand and supply patterns, which aids in the creation of successful supply chain
management.

 Information
Today's world is dominated by a never-ending influx of data. It is critical for a business to be
up to date on all of the newest information regarding the various parts of its production in
order to be successful. The supply and demand trends for a given product can be better
understood if information is appropriately and timely shared throughout the organization. In a
knowledge-based international economy, information is critical, and ignorance of any part of
business could spell disaster for the company's chances.

 Source
In supply chain management systems, suppliers are extremely important. Different types of
raw materials are used to make products and services that are sold to the end consumer. As a
result, it is critical to obtain high-quality raw materials at reasonable prices. If a supplier fails
to deliver on time and within the agreed-upon budget, the company will lose money and get a
bad image. It is critical for a company to obtain high-quality resources in order to produce
high-quality products and preserve its market reputation. This involves suppliers playing a
significant part in the supply chain management system.

 Inventory
It is critical to keep and maintain an inventory in order to have a highly successful supply
chain management system. A ready list of commodities, raw materials, and other elements
required for the product or service is referred to as an inventory. Inventory management is
essential to supply chain management since it is impossible to manufacture and sell a product
without it. Because of its impact on the supply chain, businesses have begun to pay more
attention to this component.

 Production
One of the most crucial parts of this system is production. It's only possible if all of the other
parts of the supply chain are working together. It is critical that adequate planning and supply
of items, as well as inventory, are in place before the production process can begin. The
production of goods is followed by testing, packaging and the final preparation for delivery
of the finished product.

 Location
Any business that wishes to survive and thrive requires a location that is profitable for the
company. Consider a carbonated beverage plant that is built in a location where water is
scarce. Water is a fundamental requirement of such a company. The scarcity of water might
stymie operations as well as harm the company's reputation. If a company is forced to share
an already scarce raw commodity with the community, it will not be able to survive. As a
result, a suitable site that is well connected and accessible to the source of important
production resources is critical to a company's success. When establishing a company unit,
the need for and availability of staff must also be considered.

 Transportation
In terms of transporting raw materials to the manufacturing unit and delivering the finished
product to the market, transportation is critical. To maintain a seamless business process,
timely transportation of goods is required at each level. Any company that pays attention to
this aspect and takes good care of it will benefit from on-time manufacturing and delivery of
its items. A company's commitment to a safe and secure transportation method is critical. The
transportation management system, whether in-house or outsourced, must assure zero damage
and low loss while in transit. The two pillars of safe shipping are a well-managed logistics
system and perfect invoicing.

 Return of goods
A facility for the return of faulty/malfunctioning items, as well as a highly prompt consumer
grievance redress unit, are among the different components that make up a successful supply
chain.No one is perfect. Even the most reliable machine can fail once in a million, if not
more. Under certain circumstances, the return of items may be expected as part of a robust
business process. Even the most stringent quality control procedures might suffer from
unforeseen lapses. In the event of such blunders, which are invariably followed by consumer
complaints, a company's natural reaction is to recall the product(s) and apologise. This not
only strengthens consumer bonds, but it also fosters long-term goodwill.

 Dyadic and Triadic relationship

At Outlook getting the papers from the paper industry to printing press is a dyadic
relationship because there is no third party involved in this process. And after printing the
magazine the next step is to deliver the product to the customer so for that OUTLOOK need
to move the product to the railway station or to the airport to reach all part of the country so
this process is also a dyadic relationship. So after that process the product will reach to hub in
every states from there it should send to customer address so for that process OUTLOOK has
a logistic partner called bluedart so this process is a triadic relationship due to the
intervention of the third party. If the customer needs to return back the product again the
logistic partner will be involved in that process so that process will also be triadic
relationship.

 Outlook supply chain

In my view instead of buying paper from other industry OUTLOOK look can produce paper
by their own because it is the most important material for their company and it should need
for them regularly and the quality of the paper is also important. If they own by themselves,
they can produce the paper quality according to their need.
They should also maintain printing the magazine by themselves or else if they are
outsourcing that process the chances of error will be high because they cant rectify the
mistakes immediately or else sometimes it may not be recognizable. So it is better they
continue to do printing by themselves. Then after printing the magazine they can transport the
magazines to airport and railway stations by their workers. After that they should outsource
the hub because they cant own the hub in every places or if they want it costs a huge amount
of money. So it is better they outsource the hub and also the logistics to cut the cost.

Task - 3
Operation decision
K Raheja Corp is one of the leading real estate developers in India. After implementing SAP
Ariba solutions, K Raheja Corp removed a lot of manual intervention in procurement
processes. By implementing best practices through SAP Ariba, K Raheja Corp digitized their
billing and procurement cycles which led to a five-to-six percent savings, a reduction in cycle
times, and full transparency internally and with suppliers.
Competitor:
Tata Housing has over the years evaluated and improved its strategy planning and deployment
process (SPDP). To improve the process further, the company began benchmarking the processes
with Tata Steel’s strategy practices available on the EDGE portal. It also considered the BE
assessment inputs from TBEM and the CII to improve its SPDP. The process began with
organising 20 functional strategy workshops, followed by a corporate strategy workshop, where
the inputs were consolidated and a strategy developed. Tools including PESTLE and SWOT were
used to analyse and translate these into a strategy map. A corporate balanced scorecard (BSC) got
deployed across the organisation and an improvement project based on the DMAIC (define,
measure, analyse, improve and control) framework was undertaken.

CORPORATE STRATEGY
Increasing the value of assets:
This first strategy involves viewing properties as capital assets that can be managed and
optimised to grow – adding a significant financial contribution to the overall organisation. The
objective here revolves around either: maximising the value of a current property portfolio,
selecting desirable locations or even redeveloping obsolete properties.

Promoting marketing and sales:

Secondly, Corporate Real Estate can add value by selecting locations that attract customers,
employees, investors and other stakeholders to the organization for either recruitment or business
activities. Furthermore, the design of a building can help support the company’s branding and
business values.

Providing room for innovation:

Even though the emphasis on increasing innovation may be a less familiar real estate strategy,
facilities that encourage and support innovative thinking are key. Here it is crucial that the space
inhibitors take part in planning spaces and providing insights into which type, size and workspace
design creates an inspiring working atmosphere. In turn, this will lead to increased financial
returns.

Emphasizing employee satisfaction and productivity:

The level to which employee satisfaction can be increased depends on decisions related to site
selection, workplace design, facility amenities and environmental standards. Undoubtedly,
organisations that make workplace decision based on increasing employee satisfaction can expect
to increase financial returns through greater production, efficiency, innovation, lower rates of
absenteeism and much more.

Growing flexibility:
Flexibility can be viewed both in terms of the facility’s workspaces as well as location. More and
more organisations are reforming their work teams, allowing for more flexible working hours,
which creates a new set of requirements for the flexibility or adaptability of an office
environment. On the other hand, if market conditions change, then there is a need for some
companies to be ready to exit or vacate a market quickly.

In both cases, the shifting demands from a space can obligate an organisation to pay for a space
that is not optimal for its operations.

If workplace and workspace flexibility is a key driver for a business, then a real estate strategy
that focuses on providing flexible space that matches the duration of business needs will support
the organisation’s core strategy and add value to the organisation.

Reducing costs:

Reducing costs is probably the most familiar Corporate Real Estate strategy of all. Naturally, cost
reduction in any area has the most direct and immediate impact on the financial performance of
any organisation.

The most well-known real estate operating decisions in this context relate to the returns
associated with outsourcing real estate services. Other methods that businesses can consider
include: co-locating business units, occupying green buildings and choosing location based on
governmental incentives.

RETAIL STRATEGY:

Keeping up with the pulse of the consumer during product development precedes all other
factors. New trends are emerging in architecture and design to optimize indoor space
utilization through fluid designing principles in the structural framework. Similarly, interior
fit-outs will allow the easy transformation of a space for multiple needs and functions. Co-
living and student housing — buzz words in the sector before the pandemic — now have to
repurpose their offering as the recovery of the shared economy will take longer. With Work
From Home taking a semi-permanent turn, additional work-space in the house will also
become an influencing factor.

PropTech is also playing a critical role in this area to empower realty players to optimally suit
their customers' needs. During the COVID-19 pandemic, for example, some developers tied
up with online grocery stores and payment apps to provide customers with a platform to order
essentials from the comfort of their homes and make payments in a cashless manner.

Similarly, to cater to customers looking for various end-to-end services at one place,
PropTech platforms are helping to provide multi-faceted platforms. For home-owners, these
translate to comprehensive property management platforms that can track maintenance and
repair needs of a property and also carry out once-in-a-while tasks like finding new tenants
and preparing rent agreements. Similarly, for new home buyers and renters, platforms are
available to provide a whole range of services from packers & movers and home cleaning, to
even credit financing. Such holistic services could generate significant goodwill for any real
estate developer.
TATA HOUSING RETAIL STRATEGY:
Tata Housing Development Company (THDC) has launched its 'Move In India' campaign as
an effort to provide homebuyers a flexible payment option while purchasing their home.

The campaign was designed by the company to address the rising need for customers to
upgrade their homes even during the trying times of the COVID-19 pandemic. It is extended
across 18 Tata Housing projects with ready-to-move-in and under construction properties.

SUPPLY CHAIN:
Mitsubishi Electric Corporation announced that its subsidiary Mitsubishi Elevator India
Private Limited (IMEC) has secured a major order to supply elevators to the Commerzone
Madhapur and Altimus luxury complexes owned by K Raheja Corp, a leading developer in
India. The order consists of 72 elevators including 37 high-speed models. The elevators
incorporate Mitsubishi Electric’s Destination Oriented Allocation System (DOAS) to meet
COVID-19 needs for touchless operation and provide safe, reliable vertical transportation that
will be backed by service contracts for the company’s Global Maintenance Integrated
System.
DOAS automatically registers the destination floor when a user places their ID card over a
reader at the security gate or elevator lobby.   Passengers going to the same floors are directed
to the same elevator to minimize stops, shorten riding times and improve operational
efficiency. Whereas, preset carriage capacity eliminates crowding and helps to prevent
infection spread

STRATEGIES RAHEJA CORP CAN ADOPT:

Virtual Tours:

Governments are enforcing shutdowns and travel restrictions regularly. The wave of the virus is
still there and it is forecasted to increase in the winters. Again people are avoiding going out and
construction sites are no exception. So the real estate developers are experiencing a sharp
decrease in site visits and they cannot rely upon these to convert sales.

A virtual Site tour is a much better option to adopt, in order to generate the interest in buyer’s
mind, without the need of leaving his/her home. This way the developer can eliminate frequent
site visits for the potential customers and also can show its property to the customer’s family and
peers too. Also, the developer can reach to potential customers residing at any location around
the world with its offering.

This can be easily set up online and can be embedded to the website. The advantage is that there
is no need to construct a demo property by spending a huge chunk of money. The new
technologies like AR (Augmented Reality) and VR (Virtual Reality) are empowering the
platforms even more.

 Digitization of Documents:

Verification of documents is a very important part of any property buying. Mostly the real estate
developers were used to provide the hard copies of their property documents and restricted the
reach to the public. But digitizing the documents and sharing the relevant documents to the
public online will not only increase the transparency but also will increase the credibility of the
project. The customers will be more confident to buy the product even if they are far away.

Safety Management:

Safety of the workers from the virus is too important in the current situation. First of all, a
positive case at the site may completely shut down the work for some days by the local
authorities. Secondly, it will create a panic among the workers and decrease the effectiveness of
the work.

Therefore, it is essential for real estate developers to take precautions like ensuring every worker
wears a mask, encouraging workers to keep a distance from each other, washing hands etc. This
will not only maintain the workers safe but also will create a sense of assurance in their minds.

Robust Construction Management:

This is a challenging time to manage the construction progress with limited human resources
and uncertainty in the fund and material supply. Developers can focus on reducing wastes and
utilizing the most from the available resources. Work allocation of the workers is also essential.
With limited workers, real estate developers need to be accurately allocating tasks to avoid delay
and reworks. If required, they can involve the buyer in the process and take his inputs at regular
intervals to avoid reworks at the finishing stage.

Restructuring Procurement Strategy:

Another big challenge is to procure materials for construction. Due to travel restrictions, many
manufacturers are unable to deliver the materials at the scheduled time. Also, many
manufacturers have even shut down their workshops due to several reasons. So a big task for the
real estate developers is to select the right companies, vendors and suppliers who have the
availability of the materials and even can deliver at the scheduled time. They can be chosen
based upon the location of the workshop, supplier credibility and company manufacturing
capacity. Avoiding international procurement and going for local players, without much
hampering the quality would definitely help.

OPERATION STRATEGY MATRIX: