Ads of the world – MKTG101- Wk 2 – Activity 1

1- Salesman of the Month

Sony UAE

Agency Network: 
Socialize Agency
Published/Aired: 
August 2019
Posted: 
April 20, 2020

Description

Ramadan is the Super Bowl of the Middle East, it’s when TV consumption skyrockets
making it the perfect time to sell TVs. Sony being the leading TV brand in the region, it was
the perfect opportunity to communicate their latest Bravia series; the only one with Android
system in the market. Our take is that Sony TVs are packed with all of these features that they
practically sell themselves effortlessly. Inviting our audience to a series of videos showcasing
a salesman who doesn’t really do any effort in selling TVs but ends up selling the TV every
time. Each of the 4 videos focus on a technical feature from being compatible with
Playstation’s controllers to embedded chrome cast support to voice search The campaign also
featured some cameo appearances from famous Arab Vloggers generating more interest
towards the campaign.

Film advertisement created by Socialize Agency, United Arab Emirates for Sony, within the
category: Electronics, Technology.

2- https://www.adsoftheworld.com/media/film/mcdonalds_mccafe_ball_pit

Ball Pit – McDonalds - UK

Agency Network: 
Leo Burnett
Published/Aired: 
March 2020
Posted: 
March 14, 2020

3- https://www.adsoftheworld.com/media/film/apple_airpods_pro_snap

Apple AirPods Pro Snap

United States
Agency Network: 
TBWA
Published/Aired: 
March 2020
Posted: 
March 11, 2020
4- IKEA UAE
Everybody needs a place where they rule

Ogilvy
Published/Aired: 
February 2020
Posted: 
February 15, 2020
https://www.adsoftheworld.com/media/film/ikea_everybody_needs_a_place_where_they_rul
e

5- Heineken Cheers to all – Italy

Agency Network: 
Publicis
Published/Aired: 
February 2020
Posted: 
February 07, 2020
https://www.adsoftheworld.com/media/film/heineken_cheers_to_all

6- Budweiser Typical American | 2020 Super Bowl Commercial - USA

Agency Network: 
David
Published/Aired: 
January 2020
Posted: 
January 23, 2020
https://www.adsoftheworld.com/media/film/budweiser_typical_american_2020_super_bowl_
commercial
 7-Mercedes benz -Fortune Teller - USA

Published/Aired: 
January 2020
Posted: 
January 17, 2020
https://www.adsoftheworld.com/media/film/mercedesbenz_fortune_teller

8- https://www.adsoftheworld.com/media/film/doritos_the_last_doritos
Doritos -The Last Doritos - Israel

Agency Network: 
Leo Burnett
Published/Aired: 
April 2020
Posted: 
April 14, 2020

9- https://www.adsoftheworld.com/media/film/burger_king_stay_home_of_the_whop
per
Burger King - Stay Home of the Whopper - USA

Agency Network: 
FCB
Published/Aired: 
April 2020
Posted: 
April 12, 2020
https://www.adsoftheworld.com/media/film/burger_king_stay_home_of_the_whopper

10- https://www.adsoftheworld.com/media/film/honda_honda_stayhome
Honda #Stay Home - UAE
Agency Network:Ogilvy
Published/Aired: April 2020
Posted: April 09, 2020
 11- https://www.adsoftheworld.com/media/film/etihad_get_to_the_us_quicker
Etihad - Get to the US quicker – UAE

Agency Network: MullenLowe

Published/Aired: March 2020

Posted: March 07, 2020

12- https://www.adsoftheworld.com/media/film/nike_mamba_forever
NIKE - Mamba Forever - USA

Agency Network: 
W+K
Published/Aired: 
February 2020
Posted: 
February 25, 2020

13- KFC - Piano - Finger Lickin' Good – UK

https://www.adsoftheworld.com/media/integrated/kfc_piano_finger_lickin_good

Agency Network: 
Mother
Published/Aired: 
February 2020
Posted: 
February 25, 2020
14- https://www.adsoftheworld.com/media/film/fiat_fiat_500_by_bulgari_armani_and_
kartell
FIAT - Fiat 500 by Bulgari, Armani and Kartell - Italy

Agency Network: Leo Burnett

Published/Aired: April 2020
Posted: April 04, 2020

Description

Fiat is going ‘All In’ with a stunning new worldwide campaign to promote the launch of its
first-ever electric car. Endorsed by Leonardo DiCaprio, who has spent the last 20 years
fighting climate change and defending biodiversity, Fiat’s new mission is to invite everyone
to champion more sustainable living. To support this cause, the car manufacturer has not only
launched a new fully-electric Fiat 500, but three one-off collaborations with Italian fashion
brands Bulgari, Armani, and Kartell.

The three unique models – which will be auctioned off with proceeds going to environmental
charity The Leonardo DiCaprio Foundation – are showcased alongside the new electric 500
in a striking series of films from Leo Burnett and Movie Magic International.

Directed by Federico Mazzarisi, represented in the UK and US by Great Guns, the films are
stunning explorations of light, using lamp reflections to slowly reveal each of the cars’
features before the final futuristic designs are showcased. Federico collaborated with two
Italian cinematographers for the campaign, Michele Brandstetter for the fashion side of the
shoot and Renato Alfarano for the car interiors.

Federico Mazzarisi comments: “My main goal for these films was to articulate the style of
Fiat through the imagery of Bulgari, Armani, and Kartell. Although there were no actors in
the films, I wanted to make the campaign passionate, emotional, and intense – maintaining
the DNA of Fiat with the influence of fashion brands. Production designer Paolo Monzeglio
was wonderful to work with, helping me choose the right set up for each unique brand.”

The Armani spot sees Federico play with mirror compositions, using reflections alongside
minimalist and essential imagery to build to a crescendo in the film. For the Kartell model,
the team once again chose a minimalist, concrete environment that also featured the Kabuki –
Kartell’s iconic lamp. The shoot for Bulgari, meanwhile, included more than 70 moving
crystals. These were hung from the roof of the studio behind the car, creating an atmospheric,
futuristic tone.

Film advertisement created by Leo Burnett, Italy for FIAT, within the category: Automotive.