Strategies for our social media accounts

to improve traffic in organic mode only:

MEANING OF ORGANIC TRAFFIC :

The term “organic traffic” is used for referring to the visitors that land on your
website as a result of unpaid (“organic”) search results. Organic traffic is the
opposite of paid traffic, which defines the visits generated by paid ads. Visitors
who are considered organic find your website after using a search engine like
Google or Bing, so they are not “referred” by any other website.

STRATEGIES FOR IMPROVE TRAFFIC IN ORGANIC MODE ONLY:

The easiest way to increase the organic traffic of your website is to publish quality
and relevant content on your blog regularly. This is, however, only one of the
strategies used for acquiring new visitors. The branch of online marketing that
focuses directly on improving organic traffic is called SEO – search engine
optimization.

Organic traffic is obtained from the appearance of the site in the results of a search
that users perform in search engines, such as Google, Yahoo, or Bing. Organic
traffic is free traffic, this aspect being what makes it the type of traffic that website
owners want the most .some of the strategies are mentioned below :

1. Focus your efforts on the right places

Most businesses will assume that they need to have a presence on everything from
Face book to Interest, but that’s not necessarily the case.

Your audience may not have a presence on every social media platform, so why
waste energy? Choosing which network to focus on is easier than you think.

Here are some quick ways to help you decide which platform is worthy of your time:

Simply ask

The best way to get accurate info about your audience is to simply ask them. Try
using a survey, put it in an email, or even give some of your best customers a quick
call to see how they’re doing. While you’re getting caught up, ask them which social
platforms they use for business and personal purposes.

Look at your share counts

 If you have a blog, then you should be using share buttons already. Many of these
tools will provide analytics that show who’s sharing your content and more
importantly, where they’re sharing it. Follow these numbers to figure out which
platforms to focus on.

Look for your competitors

Lastly, take a look at your competitors. Where are others in your industry posting? If
you don’t see them anywhere on the platform, odds are you shouldn’t be there either.

2. Optimize your social media profiles

Earlier I drew a connection between social media algorithms and the ones used by
search engines like Google. When we create content for those engines, we optimize it
with all kinds of on-page SEO tactics.

Well, turns out social media are the same way.

Every aspect of your social media profile can be tweaked for better visibility and
optimization. If you want to be a social media rock star, you need to know the ins
and outs of these elements.

Many of the tactics you know and love work here, too:
 An easy to remember username
 A recognizable photo/brand logo
 Keyword-rich descriptions (that still sound natural)
 A tractable link back to your website
 When posting, use these same factors to decide which images you use, what
keywords you include, and how you phrase your call-to-action. This applies to any
and all social media platforms.

3. Post evergreen content

“Create evergreen content” is one of those things that are easier said than done.  A
typical post on social media, especially on giants like Twitter or Face book, can have
a widely varied lifespan.
These posts also need to be engaging. You may, work in a boring or dry industry, but
you can still find a way to make your posts stand out despite the subject matter.

The bottom line is this:

Don’t publish content with an expiration date.
Consider solving common and persistent problems in your industry. Even better, try
to post something educational and funny. Humor, shock, or awe are great emotions
to target with evergreen content.

4. Work smarter, not harder

Face book themselves have said that the average user is subjected to over 1,500
stories per day. To increase engagement, the news feed only displays about 300 of
these – those that are most relevant to the user.
With this knowledge in hand, we now know that posting more isn’t the answer.

No, instead we need to focus on posting high-quality, relevant content. In this case,
it’s literally quality over quantity. Posting less with higher quality will increase
organic reach more than spamming your page with everything you can get your
hands on.
While there’s no exact science to this, the Buffer blog suggests you post twice per
day. Always remember that your business is unique, so don’t be afraid to experiment
with different frequencies.
5. Use targeting to maximize organic potential
This tactic will vary from platform to platform, but tweaking the settings of your
posts to target specific members of your audience can give you a boost in organic
potential. For Face book, you can use organic post targeting to tweak who will see it.
 There are eight options on Face book you can use:
 Gender
 Relationship
 Status
 Education level
 Age
 Location
 Language
 Interests
 Post end date the same type of options is available on Twitter. For example,
with their use hash tags, which allow you to categorize your posts? Take any
opportunity you can to better target your audience so the right people see your posts.

6. Post during slow hours

Another misconception is that you should post when everyone is online, but that’s
just going to throw your content into the hurricane of posts that people are seeing. If
you wait until non-peak hours to post, you’re less likely to get drowned in all the
noise.
 Looking at research data, these are generally the best times you should be posting:
 Face book – (Thursdays/Fridays) between 1pm and 3pm
 Twitter –  (weekdays) between 12pm and 6pm
 LinkedIn – (Tuesday – Thursday) between 7am/8am and 5pm/6pm

Of course, you should look into data for your own audience, if you can.

7. Post the right types of content

An interesting study done by Social bakers revealed that certain types of content can

give you a huge boost in organic reach.

The results of their study showed that videos had the highest organic reach on Face
book by a margin of almost 3%, which is huge given that average organic reach has
dropped to 1% or less.

Check out this comparison from their study:

Of course, you shouldn’t assume that videos will work for you as well, but it does tell
you that you probably want to experiment with it.
Not only should you vary up the mix of images, status updates, links, and videos that
you post, but also use tools like Face book Insights to track your posts and see which
types are performing best.

8. Promote your profiles everywhere

Every place that your business has a presence should also showcase your social
media platforms. On your website, your storefront, your business cards, the signature
on your emails, anywhere you can think of.
You should also consider adding follow buttons on your website so users to instantly
follow or “like” your page, without having to leave your company’s blog or website.
Don’t forget, you can also cross-promote your social media profiles. Turn your Face
book likes into Twitter followers and vice-versa. You want your presence to be
known everywhere which will ultimately grow your organic reach immensely.

9. Post the right balance of promotional/useful content

This one is tough, because you immediately want to promote your product or service
on social media. But you can’t always think about yourself when it comes to these
things.

Users expect to find content that’s useful to them, as well.

Sharing valuable content (how-to guides, articles, new posts, etc.) grows a user’s
trust in your brand. They come to know you as an authority in the industry and will
therefore trust you when you recommend a product or service.
The rule to master here is the 80/20 balance. Eighty percent of your content should
be useful and helpful, while 20% can promote your brand or its products. That eighty
percent will bring new followers and build trust; they’ll then see the twenty percent
and buy into what you’re selling.

Don’t forget that this variety should also include a mixture of videos, images, and
other engaging content types.

10. Interact with and engage your followers

Organic social media reach is never easier than when people come directly to your
page.
If you properly engage with people and reply to their comments, you’re going to
build a great reputation that will spread. People will look for your posts because
they’ll be genuinely interested in what you’re doing.
Forging that kind of bond is important for all aspects of your business, but it can
create a viral effect for your organic reach. Word-of-mouth will spread across new
members of your audience and they will in turn come and see what your company
has to offer.

Conclusion:
Patience and persistence is the key to staying alive in the social media world.Social
media marketing strategies are great, but they take time to come into effect. These
proven strategies are sure to reap benefits in the long term. Being customer-centric
is the only key for a successful social media marketing campaign. Remember,
social media is a game changer only if you use it the right way.

All of the above sources from Google

Thank you

Amit shet