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Integrated Marketing Communication 3&4
Integrated Marketing Communication 3&4
Integrated Marketing Communication 3&4
Paypal's creative brief is well-designed and flows well. It's in keeping with
their tone and material. It's also not too full, so you can search the text to refresh
your memory on key points quickly.
4. Create your own creative concept for a business you aspire.
5. What is the benefit of having a good creative concept?
The benefit of having an excellent creative concept is having wonderful
interpretations towards the objectives and services the company wants to reach
and achieve. The creative concept shapes the social and behavior change
communication campaign's essence. That's why it is essential to achieve a good
creative concept. After that, you should start working on a problem statement, the
main message, and a specific goal. You and your team will brainstorm ideas
based on your client's creative brief and communication plan.