Preparing a Written Case Analysis

 Preparing a written case analysis is similar to preparing a case for class discussion
 There is no ironclad procedure for preparing a written case analysis

Tips in writing a strategic-management report or case analysis:

Avoid the following:

 using jargon, vague or redundant words

 acronyms
 abbreviations
 sexist language
 ethnic or racial slurs

Do the following:

 Use short sentences and paragraphs and simple words and phrases
 Use quite a few subheadings
 Arrange issues and ideas from the
 most important to the least important
 Arrange recommendations from the least controversial to the most controversial
 Use the active voice rather than the passive voice for alll verbs
 Use many examples to add specificity and clarity

The Executive Summary

The Executive summary enables us to focus our written case analysis on a particular aspect of the

strategic-management process, such as:

1. to identify and evaluate the organization’s existing mission, objectives, and strategies
2. to propose and defend specific recommendations for the company
3. to develop an industry analysis by describing the competitors, products, selling techniques, and
market conditions in a given industry