DR.

BABASAHEB AMBEDKAR MARTHWADA

UNIVERSITY,
AURANGABAD

PROJECT REPORT ON

MARKET SEGMENTATION OF AIRTEL

SUBMITED BY

Aniket G Bali
(BBA.TY)
Guided By

Mr.Milind Morey Sir

( Asst. Prof. )
Submitted to,

Hi- Tech College of Management and Computer Science,

Aurangabad
(2020-2021)
 Hi- Tech College of Management and
Computer Science
Affiliated to Dr. Babasaheb Ambedkar Marathwada University, Aurangabad

Bajajnagar, Waluj, Aurangabad

CERTIFICATE
This is to certify that the project entitled “ MARKET
SEGMENTATION OF AIRTEL” has been submitted by Aniket
G Bali of BBA IIIrd year (2020-2021) , as per the
requirement of Dr. Babasaheb Ambedkar Marathwada
University , Aurangabad as per the partial fulfillment for the
award of the bachelor degree of Business Administration in
the Academic year of 2020-2021.

(Guided By) HOD (Principal )

Mr.Milind Morey Miss Bhavana A. Tayade Dr. Sudhir Vaidya
 Hi- Tech College of Management and
Computer Science
Affiliated to Dr. Babasaheb Ambedkar Marathwada University, Aurangabad
Bajajnagar, Waluj, Aurangabad
ACKNOWLEDGEMENT

We express our deep sense of gratitude to our project guide

Mr.Milind U. Morey Sir for inspiring us to take up this project and
also rendering their help and guidance. Without their co-operation
and direction it would have built difficult for us to complete this
project.
We would like to give our sensior thanks to principal for providing
us with and opportunity to prepare a project report.
We also wish to thanks all the non-teaching staff and the whole
management science department for their co-operation through the
period of work undertaking which has been instrumental in success
of our project report.
I would like to thank my colleagues and friends for their
contributionwhich was very helpful for this project report.
Thank You,

Your
Aniket G Bali
(BBA 3rd Year)
 DECLARATION

I hereby declared that the project work entitled“ MARKET

SEGMENTATION OF AIRTEL” submitted to the Dr. B.A.M.
university is recorded of an original work done buy me under
the guidance of Asst. Prof. Mr.Milind U.Morey Sir, faculty
member Hi- Tech College of Management and Computer
Science Bajajnagar Waluj Aurangabad and the project work has
not performed the basis for the Award of any Degree or
Diploma/associate ship/fellowship and similar project if any.

Yours
Aniket G Bali
rd year
BBA- III
 INDEX
Sr.No Topic Page
No.
1. Company Profile
2. Objective Of Project
3. Scope Of Study
4. Methodology Of Study
5. MARKET SEGMENTATION
OF AIRTEL
⮚ Introduction
⮚ History
⮚ Benefits
⮚ Use
⮚ Primary and Secondary data
⮚ Advantages
&Disadvantages
6. Hypothesis
7. Limitation Of Project
8. Conclusion
9. Bibliography
Company Profile
Bharti Airtel Limited
Bharti Airtel Limited, also known as Airtel
Type Public

Traded as ● BSE: 532454

● NSE: BHARTIARTL
● BSE SENSEX Constituent
● NSE NIFTY 50 Constituent

ISIN INE397D01024

Industry Telecommunications

Founded 7 July 1995; 25 years ago

Foundr Sunil Bharti Mittal

Headquarters Nelson Mandela Road, New Delhi, India

Area served Worldwide

Key people ● Sunil Bharti Mittal (Chairman)

 ● Gopal Vittal (MD & CEO)

Products ● Fixed line telephone

● Mobile phone
● Broadband
● Satellite television
● Payment bank
● Digital television
● Internet television
● IPTV

Revenue ₹89,473 crore (US$13 billion) (2020)

Operating income ₹−29,507 crore (US$−4.1 billion) (2020)

Net income ₹−31,316 crore (US$−4.4 billion) (2020)

Total assets ₹360,779 crore (US$51 billion) (2020)

Total equity ₹74,417 crore (US$10 billion) (2020)

Owners Bharti Enterprises (64%)

Singtel (36%)

Members 457.96 million

(Dec-2020)

Number of 17,917 (Q3 2020)

employees

Subsidiaries ● Airtel India

● Airtel Payments Bank
● Airtel digital TV
 ● Airtel Sri Lanka
● Robi Axiata Limited
● Airtel Africa
● Airtel-Vodafone
● Wynk

Website www.airtel.com

Bharti Airtel Limited, also known as Airtel, is an

Indian multinational telecommunications services
company based in New Delhi, India. It operates in 18
countries across South Asia and Africa, as well as
the Channel Islands. Airtel provides 2G, 4G LTE,
4G+ mobile services, fixed line broadband and voice
services depending upon the country of operation.
Airtel had also rolled out its VoLTE technology
across all Indian telecom circles. It is the second
largest mobile network operator in India and the
second largest mobile network operator in the world
with over 457.96 million (45.796 crore) subscribers
and 355 million subscribers in India. Airtel was
named India's 2nd most valuable brand in the first
ever Brandz ranking by Millward Brown and WPP
plc.
Airtel is credited with pioneering the business
strategy of outsourcing all of its business operations
except marketing, sales and finance and
building the 'minutes factory' model of low cost
and high volumes. The strategy has since
been adopted by several operators Airtel's
equipment is provided and maintained by
Ericsson, Huawei, and Nokia Networks
whereas IT support is provided by Amdocs. The
transmission towers are maintained by subsidiaries
and joint venture companies of Bharti including
Bharti Infratel and Indus Towers in India.Ericsson
agreed for the first time to be paid by the minute for
installation and maintenance of their equipment
rather than being paid up front, which allowed Airtel
to provide low call rates of ₹1 (1.4¢ US)/minute.