AMERTA PROGRAMME

MNU 207 ENTREPRENEURSHIP

2020/2021 SEMESTER II

GROUP 11

MARKET REASEARCH MULTIPURPOSE PLATFORM MOTORCYCLE IN

MALAYSIA

NAME 1. AHMAD AZWAN BIN SHAMSULBAHRI

2. MUHAMMAD NURHARFIZZIE BIN MOHD
HARFIZZAN

LECTURER’S NAME M. THANTHOWY SYAMSUDDIN

GROUP MEMBER INFORMATION

NAME: AHMAD AZWAN BIN

SHAMSULBAHRI
UNIVERSITY: UNIVERSITY TUN HUSSEIN ONN
MALAYSIA
FACULTY: FACULTY OF TECHNICAL AND
VOCATIONAL EDUCATION

PROGRAMME: BANCHELOR OF VOCATIONAL

EDUCATION (BUILDING) WITH
HONOURS
EMAIL ADRESS: DB180175@siswa.uthm.edu.my
PHONE NUMBER: +6013-5236865

NAME: MUHAMMAD NURHARFIZZIE

BIN MOHD HARFIZZAN
UNIVERSITY: UNIVERSITY TUN HUSSEIN ONN
MALAYSIA
FACULTY: FACULTY OF TECHNICAL AND
VOCATIONAL EDUCATION

PROGRAMME: BANCHELOR OF VOCATIONAL

EDUCATION (ELECTRICAL AND
ELECTRONOC) WITH HONOURS
EMAIL ADRESS: DB180007@siswa.uthm.edu.my
PHONE NUMBER: +6017-8875800
TABLE OF CONTENT

NO CONTENTS PAGE NUMBER

1. Group Members Information I

2. Table of Content II

3. Chapter 1: Introduction 1–2

1.1 Product / Service

1.2 Objectives

4 Chapter 2: Research Methodology 3

2.1 Google Form

2.2 Online Tools

5. Chapter 3: Product / Service Feasibility 4 – 13

3.1 Product / Service Desirability

3.2 Analysis Survey

6. Chapter 4. Industry / Target Market Feasibility 14 – 17

4.1 Specification Product

7. Conclusion 18

8. References 19
 1.0 INTRODUCTION

1.1 Product/Service

Multipurpose Platform Motorcycle is a device for lifting high -powered motorcycles

that usually does not come with a "double stand" design as commonly found in low -engine
capacity motorcycles or "mope" type motorcycles or better known as kapcai. Multipurpose
Platform Motorcycle is specially designed for lifting high -powered motorcycles in an upright
position. This is because to overcome the problems often faced by users of high -powered
motorcycles to move it as long as it is not taking up much space when parking in the yard.
The idea chosen is a type of engineering design that is to produce a suitable product to ensure
that the motorcycle can be in an upright and safe condition.

Therefore, to ensure that the designed product is in compliance with the needs and
comfort of customers, several aspects of the design need to be considered. Such as in the
ergonomic aspect. Ergonomics is a very important thing in designing a Multipurpose Platform
Motorcycle because to ensure that the design concept used provides comfort, safety and
effectiveness for users. High -powered motorcycles that are heavier than regular motorcycles
are things that can have a dangerous impact on the health and safety of users which are
difficult to move and weigh more than 100kg. With the production of this product,
motorcycles are easier to move and users whether male or female can move and adjust by
pushing them with normal force only. This can ensure the user's body posture in a comfortable
and correct condition and requires minimal energy only.

In addition, size, weight and shape play an important role in developing a product. For
this product, the selection of size, weight and also is made based on high -powered motorcycle
standards. In the meantime, the size chosen is 165cm x 35cm (length x width) sufficient for
the standard size required by high -powered motorcycles. This can save space because usually
these high -powered motorcycles take up a lot of space, especially in the parking lot of the
yard due to the larger size of the motorcycle. This product is also designed with a foldable
edge to facilitate the storage process when not in use. To determine this size, analysis was
conducted on several types of high -powered motorcycles. In terms of weight, the weight of
this product is supported by the wheels provided under the platform.

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 The use of these wheels will facilitate the movement of users which is no need to carry
a high weight to use this platform. In addition, the shape of this product is suitable for the use
of the motorcycle which is rectangular in shape only. This shape is found to be suitable
whichever elongated position is required by the user to place the motorcycle. It is also
equipped with a drawer at the bottom of the platform to store suitable tools, especially
equipment found on motorcycles such as spanners and screwdrivers.

The selection of suitable materials is an important aspect to ensure that the product
produced is able to provide high durability, not easy to rust and easy to obtain. The material
selected must be able to meet the requirements of a design, operating process, capabilities on
the product and also ease of maintenance. The materials used in producing Multipurpose
Platform Motorcycle are hollow mild steel, aluminium zinc plate, mild steel plate, hinges and
wheels as these materials are more suitable for heavy use and pass a specification in the
manufacture of this product. On the legs, the angle plate is selected to make it easier for the
user to adjust or operate the tool.

In the nutshell, the selection of this idea, the Multipurpose Platform Motorcycle, has
covered and taken into account important aspects to ensure that the selected design concept
is appropriate, affordable and able to meet user demand. The comfort and safety of the user
while handling this product is an important matter to be considered.

1.2 Objective

I. Able to move high-powered motorcycles more easily.

II. Able to keep the motorcycle upright and safe for user.
III. Have a place to store motorcycle repair equipment.
IV. Able to save space in the parking area.

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 2.0 RESEARCH METHOLOGY

2.1 Questionnaire
The target for the respondents of this study is the general public as well as users
of high-powered motorcycles and kapcai who have trouble moving and storing
motorcycles in a small space. This study was analysed using google form method. All
the results obtained are presented in the form of a pie chart. The results of the study
presented in this chapter are to describe the answers to the research questions that is
about the background of the product and product design. Google form has been used
as a method or way for us to get data from respondents. Among the data we found
were related to demographics, product background and machine design. Respondents
will be given a choice of answers such as YES and NO to answer the questions given.
This study was involved 57 respondents which consisted of 35 males and 22 females.
These respondents consisted of various ages, races and occupations. From these
statistics, we can conclude the general picture that the number of male respondents is
more than female where the percentage of male respondents is 61.4% compared to
female respondents of 38.6%.

2.2 Online Medium

To ensure this report completed, we have referred to various references. These

references consist of online videos, e-books and website related for our product.
Articles, journals and notes are some of the references that we had found. Our first
steps do the research from these sources about the products / services, gathered and
analysed the information we found systematically. After, we already use these
information and knowledge to complete the report.

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 3.0 PRODUCT/SERVICE FEASIBILITY

3.1 Product/Service Desirability

The performance and capabilities of a product are important elements to attract

customers. This is because the success of a product is measured by the quality and
performance of the product. Therefore, this ‘Multipurpose Platform Motorcycle’ is
able to provide the best performance guarantee for users. This product is able to
accommodate the load of high -powered motorcycles under 250kg. Furthermore, the
size of this product is also designed specifically for high -powered motorcycles that
are 2m long and 0.25m wide.

The environment is very important for human life because the health of each
individual is different every day. While we were choosing this product, we have
focused on the issue and the materials that will be used in producing this product.
Therefore, we decided to select this because it is having quality materials such as
mild steel and aluminium steel. These materials have long durability and are long
recyclable.

Safety is an aspect that plays a very important role in order to ensure the safety
of consumers during using our product. There are a few safety requirements that
every product designer needs to take into account. Our product, a multipurpose
motorcycle platform, is produced to meet the guidelines that have been set, namely
the iron used is a zinc plate that can provide safety to users and is not easy to rust.
This zinc aluminium plate is made of 55% aluminium, 43.4% zinc and 1.6% silicon.
Next, the material used is mild steel plate that has various sizes that can meet the
standards and conditions where the size does not exceed 20mm. This iron also has a
high durability which can accommodate weights up to 100 kg.

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 Quality and strength are very important in order to meet the needs and
characteristics of customers and to make customers satisfied with a product produced.
Multipurpose Platform Motorcycle is a product that is produced so that it can be used
by customers with various conditions and situations. The products produced have
high quality and strength such as durable and strong when compared to other
products. The material used in creating the Multipurpose Platform Motocycle product
is a high quality material and safe to use by consumers, namely mild steel plate or
mild steel plate. This material has a variety of sizes and its thickness does not exceed
20mm. This material also has a high durability which can hold a weight of up to
100kg and is not easy to rust. Then, the material used is zinc aluminium plate or zinc
aluminium plate which can make this product last longer because it is not easy to rust
and not easily damaged. In addition, these wheels are made of stainless steel material
that can withstand loads and is not easy rusty. Then, each of these wheels can
withstand a maximum load of 60kg and can make a 360 -degree rotation.

Size, weight and shape also play an important role in developing a product. This
product, the selection of size and weight is made based on high -powered motorcycle
standards. In the meantime, the size chosen is 165cm x 35cm (length x width)
sufficient for the standard size required by high -powered motorcycles. To determine
this size, analysis was conducted on several types of high -powered motorcycles. In
terms of weight, the weight of this product is supported by the wheels provided under
the platform. The use of these wheels will facilitate the movement of the user where
there is no need to accommodate high weights to use this platform. In addition, the
shape of this product is suitable for the use of the motorcycle where it is only
rectangular in shape. This shape is found to be suitable where the elongated position
required by the user to place the motorcycle.

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Figure 3.1.1 Multipurpose Platform Motorcycle

Figure 3.1.2 Multipurpose Platform Motorcycle

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3.2 Product/ Service demand

Analysis of survey
Part A: Demographic of Respondents

1. Gender

Firgure 1 : Gender Respondents

Based on the Figure 1 above, there are 38.6 % (22 respondents) out of 57
respondents are female while there are 61.4 % (35 respondents) out of 57
respondents are male.

2. Age

Figure 2: Age Respondents

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3. Race

Figure 3: Race Respondent

4. Occupation Respondents

Figure 4: Occupation Respondents

Based on the figure 1 gender of respondent above, we can see that the respondents
are more male than female. These respondents are from various age groups but most
of them are in the range of 20-30 years old and they are mostly students. They also
comprise the Malay, Chinese and Indian others.

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 Part B: Problem Background Analysis
In this part is about a collection of data on three questions that examine the
background of consumer problems on existing products to be improved by the
researcher. The results of the study on this problem are shown in the figure below.

Question 1: Do you have a motorcycle?

Figure 5: Percentage of Motorcycle Users

The first question is a study on the level of respondents' use of motorcycles. The
results of the study showed that most respondents use motorcycles. A total of 80.7%
of the 57 respondents use motorcycles while the rest use others vehicles.

Question 2: What kind of motorcycle that you used?

Figure 6: Categories of motorcycles

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The second question asks about the type of motorcycle or cc category of consumer
motorcycles. It is divided into 3 categories, namely 150cc and below, 150-250cc and
250cc and above. Based on the data obtained, as many as 75.4% of 57 people use low
-powered motorcycles that are 150cc and below. While a total of 22.8% use motorcycles
that are categorized as medium cc which is 150-250cc and the rest use high-powered
motorcycles.

Question 3: Do you know about paddock stand?

Figure 7: Knowledge about paddock stand

The next question is related to the paddock stand. As many as 80.7% of the respondents
were unaware of the paddock stand. This may be due to the fact that most motorcycles
do not use this tool. Only powerful motorcycles use paddock stands for storage. While
19.3% of the 57 respondents have known or do not know this tool known as paddock
stand.

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Part C: Design Analysis

This part shows the data related to the product design that has been produced.
Respondents were given four questions related to safety, materials used, methods and
operability of this machine to users. Respondents were given two answer choices while
only for questions related to the material used were given five answer choices. Data for
design-related questions can be found below.

Question 1: In your opinion as a consumer, is this product safe to use?

Figure 8: Percentages of Product Safety

The first question for this section is related to the safety of this product to be operated.,
this machine does not use any power source. Therefore, it is safer to use and it was
also agreed by 91.2% of 57 respondents.

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Question 2: What is the appropriate material to use to make this tool?

Figure 9: Type of material for product design

The second question in this section is related to the selection of materials to build or
make this product. There are 5 answer choices that have been given to the respondents.
The majority of the respondents have chosen stainless steel as the best material to
make this product. This is because, this product is used to accommodate relatively
large loads. So, stainless steel is very suitable to use because it is not easy to rust and
strong to withstand loads imposed around below than 200 kilograms.

Question 3: In your opinion, is this product easy to operate?

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 Firgure 10: Product Functionality Level

Based on the data obtained, it shows that 87.7% of respondents think that this product
is easy to operate or use. This is because this machine only requires manpower to push
the motorcycle to move and store the motorcycle in the desired place.

Question 4: Does this product help you as a consumer in terms of saving space?

Figure 11: Use of Parking Space

For the last question is relevant about whether this product helps save space. Based
on the data obtained, 93% of 57 respondents think that this tool can save space. This
is because, this tool is able to push or place the motorcycle in a small space or in a
corner. Lastly, it’s also because this tool is able to move easily and doesn’t require a
lot of energy to move.

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 4.0 INDUSTRY / TARGET MARKET FEASIBILITY

4.1 Specification of Product

Ergonomics is ensuring that everything is done in comfortable, safe and effective

situation. Ergonomics is a very important thing in producing Multipurpose Platform
Motorcycle. This product uses aspects that have to do with safety, health, efficiency and
comfort. High- powered motors that is heavier than ordinary motors are things that can have a
detrimental effect on the health and safety of users where they are difficult to move and weigh
more than 100kg.

Besides, this high-powered motorcycle takes up a lot of parking space especially in the
backyard area due to its larger size. next, equipment commonly used to repair motorcycles such
as spanners and screwdrivers are often lost and difficult to find due to misplaced and placed in
a separate place from motorcycle. Therefore, the Multipurpose Platform Motorcycle design is
produced to meet the needs of high –powered motorcycle users and as an initiative to make it
easier for users to park motorcycles at their residences.

There are a few advantages of this design such as, this product can move the motorcycle
by the way the rear tires are on the platform. Next, male and female users can move and adjust
the motorcycle by pushing it with normal force. Then, the product has a storage place to keep
motorcycle equipment such as screwdrivers and spanners to make easier for users if the
motorcycle broke down and can repair it by themselves which the equipment stored carefully
and safely also can avoid it been misplaced.

Other than that, the product easy to use due to its manufacturing features that is not
complicated. This product also has wheels on the bottom which can smooth the use of this
product and make easy for users to move the product without giving a strong force to push the
product and will not affect the health of the user when using it. Therefore, this product can be
applied to anyone who uses it regardless of gender and will not affect health. Then, the product
can be folded when not in use and will save space. So, the ergonomic aspects and features from
this Multipurpose Platform Motorcycle has their own special excess compared to other
products that available in the market today.

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 Moreover, size, weight and shape are an important characteristic in developing a
product. For this product, the selection of size, weight and shape is made based on high -
powered motorcycle standards. The size chosen is 165cm x 35cm (length x width) for the
standard size required by high -powered motorcycles. To determine this size, the analysis was
conducted on several types of high -powered motorcycles. In terms of weight, the weight of
this product is supported by the wheels provided under the platform. The use of these wheels
will facilitate the movement of the user where there is no need to accommodate high weights
to use this platform. In addition, the shape of this product is suitable for the use of the
motorcycle where it is only rectangular in shape.

Material selection is an important aspect of the design to determine durability and

suitability. The material selection process is an important step in producing a product so that it
can function properly and have high durability. Aspects such as cost, safety, strength and
suitability need to be taken when making a selection. In addition, the material selected must be
able to meet the requirements of a design, operating process, capabilities in the machine and
also maintenance facilities. According to Respati (2010), each material has its own weaknesses
and strengths. This means, each material needs to follow a more appropriate specification. The
materials used in producing a product for this motorcycle use are hollow mild steel, zinc plate,
mild steel plate, hinges and wheels because this material is more suitable for heavy use.

Figure 4.1.1Hollow mild steel

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 Figure 4.1.2 Zinc Plate

Figure 4.1.3 Mild Steel Plate

Figure 4.1.4 Hinges

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 On the wheel part, the wheel model of Hammer Caster 315 S-N100 been choose. The
wheels of this model are made of stainless-steel material that can withstand loads and not easily
rust. In addition, the wheels on this model have a stopper that can make the wheel can be locked
to not move and can reopen the lock to move the wheel when pushed. This is because the
stopper has the button on and off presses on the wheel to control movement. Then, each of
these wheels can withstand a maximum load of 60kg and can make a 360 degree rotation.

Figure 4.1.5 Hammer Caster

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 5.0 CONCLUSION

The Paddock Stand is a tool for lifting high-strength motorcycles that is not uncommon
to come with a double stand as commonly found in low-engine capacity (CC) motorcycles or
mope type motorcycles. Paddock stand is a special tool for lifting a motorcycle in a standing
position in a vertical position.

We could see that the motorcycle platform motorcycles surely can be a potential
product especially in the next few years. This smart platform has a variety of functions that can
move a motorcycle with the rear tires being on the platform. In addition, users whether male
or female can use the platform with normal strength by moving the platform vertically or
horizontally. Next, all types of motorcycles whether high or low strength can use this
Multipurpose Platform Motorcycle because it is allowed to use mild steel that has high
durability and is able to withstand the load of a motorcycle. This type of steel is strong enough
to bear the load of various types of motorcycles.

Moreover, there is a provision of space to store motorcycle repair equipment on this

product. The concept of the idea for the product to be developed is in the form of a multi-
purpose product for the use of high-powered motorcycle users. The platform works for users
to change the position of high-powered motorcycles easily and there is a place to store repair
equipment on the platform.

In addition, this platform is a product made using steel as the main material because the
nature of the steel itself is strong and sturdy for outdoor use as well as indoors. Eight wheels
are installed at the bottom of the platform to facilitate movement because the use of wheels can
increase the load and energy required by the user to move the platform. A repair tool storage
box made on the front of the platform can indirectly be used as a barrier for the motorcycle
tires to move the various platforms. There is a zinc plate connected to the platform as a user to
the motorcycle to ride on the platform. Finally, a hinge mounted on the center of the platform
for this option of the platform can be folded to save space when it is not in use.

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 6.0 REFERENCES

1.Caplan, S. (1990). Using focus group methodology for ergonomic

design. Ergonomics, 33(5), 527-533.

2. Yang, X. H., & Zhu, Y. P. (2015, August). Ergonomics in product design. In 3rd
International Conference on Material, Mechanical and Manufacturing Engineering (IC3ME
2015). Atlantis Press.

3. Kumar, A., Mohan, D., Patel, R., & Varghese, M. (2002). Development of grain threshers
based on ergonomic design criteria. Applied ergonomics, 33(5), 503-508.

4. Schummer, J., MacLennan, B., & Taylor, N. (2009). Aesthetic values in technology and
engineering design. In Philosophy of technology and engineering sciences (pp. 1031-1068).
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5. Azmi, A. N., Kamin, Y., Noordin, M. K., & Nasir, A. N. M. (2018). Towards industrial
revolution 4.0: employers’ expectations on fresh engineering graduates. International Journal
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6. Allen, W. C. (2006). Overview and evolution of the ADDIE training system. Advances in
Developing Human Resources, 8(4), 430-441.

7. https://cikgusyaida.wordpress.com/model-addie/

8. https://www.haikudeck.com/reka-bentuk-industri-science-and-technology-presentation-
60f2ae61ef

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