Assignment

Submitted To:
Professor Shahzad Hassan
Submitted By:
Tahir Mehmood
Roll #:
MCOF19F001
Subject:
TQM
Department:
Noon Business School
Submission Date:
April 01, 2021
Introduction
The Yamaha Company of Japan is one of the world’s most diversified manufacturers of musical
instruments and is a pioneer in the field of electronic musical instruments. Its corporate history
began in the 1880s, when Japan was opening its doors to Western forms of music and with that,
Western musical instruments. In 1887 company founder Torakusu Yamaha built his first reed
organ, a large, air-driven keyboard instrument that had been used in Europe and elsewhere for
centuries. The success of this first instrument led to more orders for organs, and Yamaha
branched out to produce another type of instrument familiar to Westerners, the piano. After
1900, the company continued to expand its offerings, manufacturing harmonicas, phonographs,
and wood furniture.
By the early 1950s Yamaha was looking for new opportunities, new products, and overseas
markets. Yamaha engineers designed their first motorcycle in 1954, and its commercial success
led to the Yamaha Motor Company being spun off as its own enterprise. Yamaha would
eventually come to be one of the largest motorcycle manufacturers in the world.
Meanwhile the original Yamaha Company had begun investigating the field of electronics, and
in 1959 offered its first electronic musical instrument called the Electone, a simple electronic
organ for home entertainment. With this and subsequent keyboard instruments, Yamaha
expanded its Japanese and overseas markets. The company’s progress was greatly aided by the
opening of music schools around the world and the continued diversification of its product line
to include horns and other wind instruments as well as acoustic guitars and drums. The company
also diversified its electronic offerings by manufacturing home hi-fi equipment beginning in the
late 1960s. It even began making its own semiconductor devices around 1971.
In 1983 the company scored two big hits with musicians by introducing a versatile new electric
piano, the Clavinova, and the wildly popular digital synthesizer, the DX-7. Both have been used
extensively by musicians ever since. Since the 1980s Yamaha has remained a major firm in the
consumer electronics and musical instrument fields. Now the world’s largest instrument
manufacturer, the company has produced over 6 million pianos since 1900, and many more
millions of other types of instruments and electronic devices.

History
If you’re looking for an amazing motorcycle, ATV, or personal watercraft, Yamaha may be the
perfect place to start your search. The Japanese motorsport giant started as a piano company, but
today it makes a diverse range of vehicles, but all their products share a few qualities: versatility,
power, and intelligent design. When you need uncompromising performance and reliability,
Yamaha is the right brand to choose.
So how did a piano manufacturer grow into one of the largest and most trusted powersports
companies in the world? Read on to find out. When you need a new motorcycle, ATV, or
personal watercraft, stop by Woods Fun Center. We’re located in Austin, Texas, and we proudly
serve the areas of New Braunfels, San Marcos, and Round Rock, Texas.

The Early Years

Yamaha is one of the most legendary powersport manufacturers in production today, but motors
and gear weren’t always the company’s forte. Originally, Yamaha Corporation was founded as a
piano and reed organ manufacturer. The company continued to make musical instruments
through the late 19th and early 20th centuries until 1953 when the fourth generation president,
Genichi Kawakami, decided to branch out into small engines and motorcycles. During this post-
war time period, many manufacturers around Japan were starting to convert their war-time
production into new markets, such as motorcycles and automobiles.

Motorcycle Development
The first Yamaha motorcycle, the YA-1, was released in 1955 under the newly formed branch of
the company called Yamaha Motor Company. While many motorcycle manufacturers experience
missteps with their early products, Yamaha found almost immediate success with the YA-1,
which began placing in major national races. This racing heritage would continue to influence
the designs of Yamaha products through the company’s existence.
After the initial YA-1 success, Yamaha released the YA-2 in 1957, which improved on the YA-1
frame and suspension. The YD-1 increased the engine size from 125cc to 250cc. Throughout the
later 1950s and into the early 1960s, the racing success continued for Yamaha Motor Company,
and by 1964, they were setting up their first overseas subsidiary in Thailand.
In the early years, Yamaha had focused all of their attention on two-stroke engine designs, but in
1968, they released their first four-stroke design with the XS-1. This design would gain even
more traction in the 1970s with the release of the XS-750. This era saw much larger cylinder
displacements along with multi-cylinder engine layouts. Yamaha continued to find success with
bikes like the XS-1100 and the XT500.

Yamaha Today
Today Yamaha produces numerous types of motorsports vehicles, from motorcycles to ATVs to
side by sides and even snowmobiles. Their legendary motorcycles are currently divided into
three groups: Dirt, Road, and Tour. In the world of Dirt, Yamaha makes numerous motocross
bikes such as the YZ450F, as well as a selection of dual sport bikes that easily transition between
pavement and dirt. On the pavement, you’ll find the cruiser class which combines style and
power. The Stryker, Raider, and Bolt are all popular models. Nothing channels the company’s
racing heritage quite like their line of supersport bikes, of which the YZF-R1M is the leader.
Finally, if you love touring bikes, nothing compares to the transcontinental touring line. Check
out the Star Venture or Star Eluder for modern features mixed with classic styling.
Yamaha makes a wide variety of amazing motorcycles, but you’ll just have to ride them yourself
to feel the performance. Stop by Woods Fun Center today to see them. We’re located in Austin,
Texas, and we proudly serve the areas of New Braunfels, San Marcos, and Round Rock. Give us
a call to set up a test ride or stop by today!

Corporate Mission
Kando Creating Company.Offering new excitement and a more fulfilling life for people all over
the world
Yamaha Motor strives to realize peoples' dreams with ingenuity and passion, and to always be a
company people look to for the next exciting product or concept that provides exceptional value
and deep satisfaction.

Management Principles
Creating value that surpasses customer expectations to continue to produce value that moves
people, we must remain keenly aware of the customer's evolving needs.
We must strive to find success by always surpassing customer expectations with safe, high-
quality products and services.
Establishing a corporate environment that fosters self-esteem we must build a corporate culture
that encourages enterprise and enhances corporate vitality. The focus will be on nurturing the
creativity and ability of our employees, with an equitable system of evaluation and rewards.
Fulfilling social responsibilities globally as a good corporate citizen, we act from a worldwide
perspective and in accordance with global standards. We must conduct our corporate activities
with concern for the environment and communities and fulfill our social responsibility with
honesty and sincerity.

Action Guidelines
1. Acting with Speed
2. Meeting change with swift and informed action
3. Spirit of Challenge
4. Courage to set higher goals without fear of failure
5. Persistence
6. Working with tenacity to achieve desired results, and then evaluating them

“Yamaha Motor's brand slogan, "Revs your Heart”.

Empowered by a passion for innovation,we create exceptional value and experiences
that enrich the lives of our customers.
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement
that we experience when we encounter something of exceptional value.
Quality Management
Yamaha's Quality & Engineering Planning Division handles testing requested by the various
product development divisions in accordance with the Yamaha Quality Management System.
The Yamaha Quality Management System for professional audio products conforms to ISO
9001:2000 standards and is certified by DNV (Det Norske Veritas — an internationally
recognized certification company based in Norway). Its standards are applied and maintained
from product planning through development and production to sales. The Yamaha system,
however, has been customized to even more stringent criteria that reflect some very ambitious
internal quality goals. The Quality Management System applies not only to operations in
Hamamatsu, Japan, but to all other Yamaha pro audio factories in Japan and Indonesia as well.
The all-inclusive scope of the system ensures that the same policies, objectives and standards
are shared by all Yamaha pro audio staff and facilities, no matter where they may be, so that
the required level of product and service quality can be maintained on a worldwide scale.
Here's a brief summary of some of the main items regulated by the Quality Management
System:
Compliance with Laws and Regulations
All products must comply with the laws and regulations of the countries in which they will be
sold. These are basic but essential requirements that include the safety and environmental
considerations mentioned below.
Safety
Most countries have strict fire and shock safety standards for electronic devices. Yamaha's
internal standards are even stricter.
Environment
Many environmental issues can be categorized under "safety," but most also have more far-
reaching implications for the environment at large. Europe's RoHS Directive (the restriction of
the use of certain hazardous substances in electrical and electronic equipment), for example,
bans new electrical and electronic equipment containing more than agreed levels of lead,
cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated
diphenyl ether (PBDE) flame retardants.
Electromagnetic Compatibility
EMC (Electromagnetic Compatibility) includes both EMI (Electromagnetic Interference: the
effect a product might have on other electronic devices) and EMS (Electromagnetic
Susceptibility: the susceptibility of the product to interference from other electronic devices).
Performance
Since there are no defined standards for characteristics such as sound quality, this is an area in
which internal criteria must be applied. Yamaha sound quality is based on more than a century
of manufacturing musical instruments, more than 35 years manufacturing analog sound
reinforcement equipment, and more than 20 years making industry-leading digital mixing
consoles.
Reliability and Durability
To most professional users reliability and durability are another aspect of "performance," and
are equally as important as sound quality. Yamaha products must perform reliably in
continuous use under a wide range of sometimes-adverse conditions.
Usability
Interface logic and design, for example, has a huge influence on how easily and intuitively a
product can be used.
Visual Design
The visual appeal of a product is undoubtedly an important aspect of its overall quality. But
there are also many areas in which appearance and performance are interdependent, so care
must be taken to achieve the optimum balance.
Transportation and Storage
In addition to transportation and storage of products in their original packaging when they are
shipped from the factory, professional equipment must be designed for easy handling by the
end user, and it must be able to withstand repeated unloading, setup, loading, and transport in
everyday use.
Maintenance
This item includes the serviceability of the products themselves as well as the response and
quality of the support and service provided by Yamaha.
Quality Audit

Auditors of the Yamaha Corporation Quality Assurance Division conduct quality audits to check whether
or not the business division quality management systems and product and service quality match the
target level set by the Yamaha Group. Based on the results of these audits, improvement requests are
issued and improvements are implemented to Companywide quality management systems. At the same
time, business divisions issue instructions to and perform audits of the factories they oversee, both
inside and outside of Japan, in pursuit of higher product quality.
In order to further improve the effectiveness of quality audits, the Yamaha Group is implementing
improvement activities targeting both quality audit results and processes.

Quality Training
The Yamaha Group’s human resource training programs include specialized quality technique training as
well as rank-based training with the goal of improving quality awareness and quality management skills.
In fiscal 2020, the Yamaha Group held quality engineering courses, product safety risk assessment
courses (R-Map), and other courses. Furthermore, in order to eliminate risks connected with misconduct
regarding quality, all domestic Yamaha Group members took part in danger prevention training sessions
that focused on eliminating risks associated with quality-related misconduct. Going forward, the Yamaha
Group will restructure its quality assurance training programs to facilitate the acquisition of quality-
related skills by mid-level employees in the engineering field while revising quality management training
to raise quality awareness among management.