Teacher: Rodolfo T. Pomida Jr.

Grade Level: 11 & 12 Strand: Cluster J

School: Cielito Zamora Senior High School S.Y./Quarter: 2017-2018 Sem: 1st
Date & Time: Learning Area
DATE
SESSION NO. 01 02 03 04

I. Objectives
A. Content Standards
B. Performance Standards
C. Learning Competencies
II. Content
A. Topic
The learner demonstrates an understanding of environment and market in one’s locality/town
The learners independently create a business vicinity map reflective of potential market
2. Recognize and understand the market
The learners:
2.1 Describe the unique selling proposition and value proposition that differentiates one’s product/service from existing
products/services CS_EP11/12ENTREP-0d-7
1. Market (locality/town)
2. Key concepts of market
3. Players in the market
(competitors)
4. Products and services
Unique Selling Proposition & Value Proposition

III. L. Resources
A. References
1. TG Entrepreneurship TG
2. LM Entrepreneurship RM
3. Textbook Pages 56-67
4. L. Portal
B. Other Learning https://www.jillkonrath.com/sales-blog/bid/153624/Elevator-Speech-vs-Unique-Selling-Proposition-vs-Value-Proposition
Resources

IV.Procedures
A. Reviewing previous Anagram: Try to guess the word based on the jumbled letters
lesson or presenting the
new lesson
B. Establishing a purpose Play the song “Pasok mga suki”
for the lesson Process Question:

C. Presenting
examples/instances of
the lesson
D. Discussing new
concepts and practicing
new skills # 1
E. Developing Mastery
(leads to formative
assessment)
F. Finding practical
applications of concepts
and skills in daily living
G. Making generalizations
and abstractions about
the lesson
H. Evaluate learning
I. Additional activities for Determine who the customers are in terms of:
application or
remediation
What are the mechanisms present in the song?
 The concept of buying and selling
Challenge Question:
1. Which one is the hard thing to do, to buy or to sell?
2. What are the things to consider when you are selling?
Decoding Activity
 Introduction of the coverage of the topic
Objectives:
 Define the unique value selling proposition and the value proposition
 Explain how the USP proposition help us differentiate one product from another products
 Describe the importance of USP and value proposition to help the students become entrepreneurs
1. Bentang-benta
1. Divide the class into 6 groups
2. Every group shall be assigned to market a product based on its value and selling capacity
Process Question:
1. Which among the 2 cellphones would you buy? Why? (group 1 & 2)
2. What service would you choose if you are going to spend a vacation around the country? (group 3
& 4)
3. Which of the two devices would you choose to purchase? Why? (group 5 & 6)
4. As an entrepreneur, convince the audience why they should patronize your product?
1. What is Unique Selling Proposition?
2. What is Value Proposition?
OJT – Entrepreneurship
 Sell me this product
Fast Talk
Being entrepreneurs, one of the crucial things after the creation of the product/service is how the consumer would buy your products.
Entrepreneurs should have the know-how on how to sell/propose it in order for the business to function. There are two things to consider
when doing market proposition. The first one is the unique selling proposition (USP) is a statement about what makes you and your company
different from other vendors and the value proposition is a clear statement of the tangible results a customer gets from using your products or
services.
 Target market;
 Customer requirements; and
 Market size