In my view brand should stick to both product features and promotions in their

advertisements and they should venture out more into social messaging. The
marketing should be regarding product features, otherwise, people will not be able
to understand the product well and hence will not buy the product. The product
features are the most crucial part of any product because those are the main USP of
any product. So, the product features should be advertised. If the brands provide
promotional offers then many people will desire to buy the product. Hence
promotions also should be offered in the advertisement. Now comes the social
messaging. In our society, there are a lot of stereotypes around us, who will judge
based on some pre-defined ideas that they are believing. For example, the fair-
skinned people will become successful, not the dark-skinned people. We need to
change this kind of mentality. So, we need to stop the endorsement of such a
belief. We cannot do that alone. So, the brands should come into play. As they have
a large customer base, they can easily influence people to stop believing. Another
example of such a social backlog is an education in rural places and the slum areas
of our country. To make them educated, not only the government but the big brands
also should come forward. They can spread the social message of the necessity of
education among the people through advertisements. So, if I want to summarize my
view, the product features and promotions will help groeing the brands to a large
customer base, and venturing into the social message will help the society to grow.