Activity 3

1. Enumerate and analyze the types of data using the matrix below: 

Data type  Examples  Strengths  Weaknesses

Structured Excel Spreadsheet with Well organized, follows a Lesser attention, Pre-defined,
Data labeled columns, consistent order, is relatively can only be used for its
Google Sheets, SQL, easy to search and query, and can intended purpose, which
customer data, phone be readily accessed and causes some inflexibility
records, transaction understood by a person or a
history computer program. Overt
consistency makes it amenable to
automated data management

Unstructured Miscellaneous e-mails, Tends to be free-form, non- Not easily retrievable, hard to
Data documents, web pages, tabular, dispersed, the promise of categorize the content,
and files (whether text, a processing capability that can computer programs cannot
audio, and/or swiftly make sense of huge analyze or generate reports
video), social media bodies of unstructured data is a on such data, simply because
comments, phone calls major selling point for predictive it lacks structure, has no
transcriptions analytics, can be stored in a underlying dominant
variety of formats, could gather characteristic, and individual
more data and amplify insights items of data have no
common ground.

Static Data Newspaper, radio Self-contained and enclosed, Gaps, outliers, or incorrect
frequencies, telephone remains the same after it’s data, all of which may
numbers, letters of collected require some cleansing,
agreement preparation, and
preprocessing before it can
be for an analysis. it cannot
be updated or changed
Streamed Constant stream of Continuously changing, cost Volume can be a problem;
Data Facebook updates, effective, have a historical copy the sheer amount of non-stop
tweets on Twitter, and to refer back to even if a later data constantly arriving can
the constantly changing version is produced be overwhelming. And the
stock prices while the faster the data is streaming
market is still open in, the harder it is for the
analysis to catch up.

Attitudinal Feedbacks, sentiments, Help make both the message and Limitation - Not everyone
Data customer satisfaction, the products more relevant to the objectively answers survey
preferences, product customers’ needs and wants — questions, and not everyone
desirability, purchase allowing the business to serve provides all the relevant
criteria, motivations and existing customers better and details that shaped their
challenges attract prospective ones thinking at the time of the
survey

Behavioral Mobile apps, websites, More reliable, it represents what Tendencies of incorrect
Data marketing automation actually happens, and records profiling,
systems, call centers, customers’ real actions
help desks, sales
transactions

Demographi Age, race, marital Measuring the pulse of the Can be based on
c Data status, education level, demographic trends will enable assumptions, it sometimes
employment status, to adjust to the changes and alienates people, information
household income, and better market to, attract, and can be vague –
location (U.S. Census serve those segments, easy to misinterpreted data,
Bureau, other obtain, easy to measure,
government agencies,
or through commercial
entities)
2. Explain how predictive analytics is useful in the following areas: 

a. statistics 

Predictive Analytics is useful in statistics since it helps in predicting potentials

risks and opportunities in the business. With statistics it can accurately analyze large
data for the advantage of the business. It is significant to statistics since it guides the
business to predict certain outcomes which can help the business enhance their
decision-making for the future.

b. data mining 

Predictive Analytics is useful in data mining in maximizing algorithms to explore

newfangled perspectives and strategies, as well as identify the appropriate solutions
for the company. Using predictive analytics in data mining help the business estimate
the future state of the business because it also uses data patterns for the business to
create an action plan accordingly. Since data mining uses predictive analytics, the
web data (which is progressively trending) allows the business ‘see’ the somehow
perfect outcomes when the business make a decision.

c. machine learning

Predictive Analytics is useful in machine learning since it helps in an effective

data processing. Predictive Analytics helps machine learning with being adaptable to
certain changes in data so that machine learning can modify the new data into a
progressive based on real-time. Predictive Analytics also utilizes predictive modelling
which makes machine learning analyze more data meaning the system of the business
will have more information about thus, being more prepared on how to deal and what
to anticipate from it.