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Content and Channel Matrix Template Rebranded
Content and Channel Matrix Template Rebranded
This template is intended for marketers to use when planning the delivery of content across multiple channels - co
and organic media.
It provides a sample of content formats/media, along with guidance/examples of how each content item can be use
optimize the value and effectiveness of the content.
The second tab (Content Channel Matrix-Blank) is a blank template which can be used for planning the delivery o
items.
load this document for your professional use, however we request that it be retained in its original format, including all Digital Marketing Institute logos/branding.
Content and Channel Matrix
Video/Animation
$1,500.00
Blog/Listicle/Article $120.00
Ebook
$250.00
Infographic
$550.00
Press release
$0.00
Trend report
$2,000.00
Webinar/Podcast $800.00
Interactive demo/Presentation
$2,000.00
Case study
$1,500.00
Survey
$0.00
Execution: Build on
Engagement
SurveyMonkey or other tool
herwise stated. We encourage you to download this document for your professional use, however we request that it be retaine
very: Owned Media Delivery: Paid Media
Email PPC
sional use, however we request that it be retained in its original format, including all Digital Marketing Institute logos/brandin
Delivery: Paid Media
N/A N/A
N/A N/A
N/A N/A
Execution: Drive awareness of high
value, gated Trend Reports to relevant N/A
audiences
N/A N/A
N/A N/A
N/A N/A
N/A N/A
Execution: - Break up
infographic and post via social Execution: Develop SEO
strategy of link building to
networks
infographic content which might
- Add to SlideShare be useful to others outside of
- Add to employee advocacy existing audience
platform
Execution:
very: Owned Media Delivery: Paid Media
Email PPC
Execution: Execution:
Delivery: Paid Media
Execution: Execution:
Delivery: Organic Media
Social SEO
Execution: Execution: