Integrating Different Approaches

of Government Action on CSR

Euwilla Judeen S. Mercado MBA 103 2nd semester 2020-2021
3 Main Approaches in the Analysis of
Government Action on CSR

Themes and Instruments

Players and Contexts

Relational & Strategic

Aspects
 3 Stages of the Construction of the Analytical Framework

Applying the CSR Developing the

matrix to analysis model for
government profiles
government
of CSR
action
Stage 2

Stage 1 Stage 3
Applying the relational
governance approach
to the analysis of CSR
public policies
 Works Market

Stakeholders Environment

Vision-
mission-
values
CSR Accountability

Stage 1: Applying the CSR Matrix to Government Action

 Themes applied by European governments in the field of CSR
o Enterprise policy
o Environmental policy and national
strategies for sustainable
development (sustainable planning)
o Consumer protection policy
o Trade policy
o Employee training policy
o Continuing education policies
o International cooperation policy
o Social policy and social
cohesion/exclusion
o Employment policy, labor practices
and rights, work-life balance
o Social dialogue, an inclusive labor
market, social and vocational
integration and unemployment
o Social clauses
o Renewal of socially and
economically less-favored areas
o Sustainable Tourism
Stage 1: Applying the CSR Matrix to Government Action
o The third sector and social volunteering
o Social economy, entrepreneurs, and
small organizations
o Socially responsible investment and
consumption, fair trade
o Business cases of good practice in CSR
o Action and involvement of businesses
in the community (investment,
partnership)
o SMEs and social responsibility
o International action by business
delocalization
o Social responsibility
o Company restructuring
o Human rights
o Public Procurement
o Social Responsibility of public
administration
o Support for governments of developing
countries regarding CSR
 Instruments applied by European governments in the field of CSR
o Develop a favorable legal
framework
o Develop favorable fiscal framework
and financing instruments for
companies
o Promote CSR instruments and
reporting methodologies
o Promote management measures
and tools rewarding action by
companies
o Apply EU legislation on CSR and
sustainability
o Apply and promote international
instruments and agreements on
CSR
o Apply and promote international
summits and European
conferences on CSR
o Promote transparency and
exchange best practices
o Leadership by Example
Stage 1: Applying the CSR Matrix to Government Action
o Promote, create, and supervise
evaluation and accountability
mechanisms
o Promote, verification and certification
mechanisms
o Support financially and participate in
public-private-civil society partnership
o Generate mechanisms for credit by
companies, community investment or
tax relief for socially responsible
companies
o Carry out public campaigns promoting
CSR and public awards and recognition
o Create of facilitate creation of multi-
stakeholder forums, financing for CSR
organizations and business networks
o Create public departments or posts in
charge of CSR programs
o Favor sustainable market development
and sustainable competitiveness
House Bill No. 6137 approved on May 20, 2020

An Act Encouraging Corporate

Responsibility, Providing
Incentives Therefor
The bill seeks to encourage all domestic and
foreign business organizations, established
and operating under Philippine laws, to
observe corporate social responsibility in the
operations of their businesses in the
country.
 Relational Model

Stage 2: Mendoza 1991-1996

Applying the • Concept of “relational state”

• Focuses on the new role of the state in advanced
Relational Governance societies in confronting the crisis of the welfare state in
the face of globalization and the internalization of the
Approach to the economy
Analysis of CSR Public • The relational state locates the relations between the
public and private sphere – between the state and
Policies society – the field of co-responsibility
 Areas of Responsibility in the
Relational State

Stage 2:
Applying the State
Relational Governance
Approach to the
Analysis of CSR Public Co-responsibility
Policies
Civil
Business
Society
 Areas of Responsibility in the
Relational State
• Existence of common
objectives
• Assuming of specific
responsibilities
• Effective articulation of the
responsibilities taken on by
Stage 2: each party

Applying the State • Takes the form of joint

Relational Governance
Approach to the
Analysis of CSR Public
Policies
Business
projects between the state,
civil society, and the private
sector (e.g. Public-Private
Partnership and etc.)
Co-responsibility
Civil
Society
 Example of Co-responsibility

• Mactan-Cebu International Airport

Passenger Terminal Building
• Implementing Agency: DOTr and MCIAA
• Private Proponent: GMR Infrastructure and
Stage 2: Megawide Consortium
• PPP Structure: Build-Operate-Transfer
Applying the
Relational Governance
Approach to the
Analysis of CSR Public
Policies
• Manila North Luzon Expressway (NLEX)
• Implementing Agency: Toll Regulatory
Board
• Private Proponent: First Philippine
Infrastructure Development Corporation
• PPP Structure: Joint Venture
 Relational Model for Analysis of
Public Policies on CSR

1. CSR in Public Administration

2. CSR in Administration-
Business Sector Relationship

Stage 2: 3. CSR in Administration-Society

Relationship

Applying the State 4. Relational CSR

Relational Governance
Approach to the
Analysis of CSR Public
Policies
Civil
Business
Society
 CSR Public Policies

Public
Stage 2: Administration
and CSR
Applying the
Relational Governance
Approach to the Administration Company Society Relational
Analysis of CSR Public
Policies

Public Policies

Leadership by Example
CSR Policies
Stage 3:
Developing the analytical
framework for government
profiles of CSR
How CSR policy is inserted into the
government structure or framework?
Index for Analyzing Government Action on CSR
ISSUE
1. Government CSR Policy
2. Internal Government CSR
3. CSR at different
levels of government
4. Scope of CSR Policy
5. CSR role of other organizations
6. Players
7. Environment context
8.Welfare state evolution
IMPLEMENTATION
• Vision, objectives, strategies and priorities
• Organizational structure (centralized/ decentralized
• Discourse of chronological evolution
Stage 3:
• Cross-cutting policies
• Regional/ decentralized government Developing the
• Local government
analytical
• Domestic or International
• Cross-sector or sector-oriented framework for
• Centralized or decentralized
government
• Government agencies
• Intermediary organization profiles of CSR
• International organizations
Stage 3: Developing the analytical framework for government profiles of CSR
PARTNERSHIP MODEL
DENMARK | FINLAND | THE NETHERLANDS |
SWEDEN
Partnership as a shared strategy among
sectors for meeting socio-employment
challenges
BUSINESS IN THE
COMMUNITY MODEL
IRELAND | THE UNITED KINGDOM
Soft intervention policies to encourage
company involvement in governance
challenges affecting the community
(entrepreneurship and voluntary service)
SUSTAINABILITY AND
CITIZENSHIP MODEL
AUSTRIA | BELGIUM | GERMANY | LUXEMBOURG
Updated version of the existing social
agreement and emphasis on a strategy of
sustainable development
Models of Government
Action in the
Development of Public
Policies for Endorsing AGORA MODEL
CSR in the EU-15
FRANCE | GREECE | ITALY | SPAIN | PORTUGAL
Regulatory creation of discussion
groups for the different social actors to
achieve public consensus on CSR
The Corporate Image:
An Expression of
Changing
Responsibilities
 What is Corporate
Image?
A corporate identity or corporate image
is the manner in which a corporation,
firm or business enterprise presents
itself to the public.

for the Corporate
How can a favorable corporate
image affect the corporate
publics?
Corporate Image
Publics
“The essence and purpose of
the corporation is not in its
economic performance or in its
rules, but in the human
relationships both between the
members of the corporation
and between the corporation
and the citizens outside it.”
~ Peter Ducker
 Local
Community

Trade Government

Corporate Investing
Employees
Publics Community
Corporate Image for Employees
The creation of the employees’ image of the corporation is
top management’s responsibility
Produce a set of principles , guides, or beliefs
Show corporate sense of social responsibility and
responsibilities to its employees and is evidenced by its
credos or “we believes”
Labor is a commodity
Corporate Image for Employees
Corporate Image for the Trade
• Image building has
become a very
important concept in
trade relations

• It plays an important
part in building long-
lasting loyalty towards
a company and its
products

• It involves recognition
and reputation
Corporate Image for the Local Community
Benefits with good community relations

The recruitment of better workers

The reduction of turnover and

absenteeism

Improvement of job satisfaction

Creation of a better local understanding

and acceptance of the company
Corporate Image for the Investing Community

Inspire confidence in management

policies , confidence that can result in a
decision to invest

Convince potential financers that a

company is well-run, progressive,
farsighted, with good prospects for
continuous growth

Favorable image affects

corporate finances

The financial community expects a

return of their investment
Corporate Image for Government

Government has become an active and

frequently dominant factor in economic
affairs

Businesses should not focus on one’s

self-interest but the interest of the country

Take interest in broader problems

A businessman does not harm his

business when engaging in politics
unless he seek special privileges
 Products stand up well Employees are proud

High standards of quality Outstanding in science

History to be proud of Good employee advancement

Believable advertising Has concern for health, welfare

Research-minded Good dividend record

Pleasant to do business with Helpful to small businesses

Good record of steady work Dedicated to progress

Essential to nation’s economy Pays attention to human values

List of statements touching the companies’ possible image as employer,

citizen, investment, and producer of goods and services
THANK YOU