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Singapore Management University A Case Study 2020
Singapore Management University A Case Study 2020
University:
A Case Study
41
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42 Liberal Management Education Today
Leadership at SMU
If we are to explain the success of this experiment at SMU, and indeed
the staying power of this curriculum and its evolution and periodic
rebirth, we must begin with leadership. Though we can draw many
parallels between the liberal management education efforts at SMU
and those at Queen Mary University of London, covered in the next
case study, we can also mark the difference.
Persistent, multiple leadership at all levels of the university marks the
SMU model. In contrast, leadership at Queen Mary was not consistent
in vision, and with a few very notable exceptions, it meant that rather
than a top-down model, Queen Mary represented a bottom-up model.
We will see that this model proves less sustainable in today’s university,
no matter the locale.
SMU’s leadership in the period of this case study (roughly 2012 to
the present day) spoke consistently and publicly about the need for a
management education that was ‘both broad and deep’. The presidents,
provosts and deans were aligned throughout these six years (and indeed
back to the university’s founding) in supporting the liberal arts curricu-
lum requirements and the key courses such as Technology and World
Change and Business, Government and Society.
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Singapore Management University: A Case Study 43
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44 Liberal Management Education Today
In the interview the president was well aware of the challenges but
firm in her vision and leadership. For example, when asked about the
possible reluctance of Singaporean parents to embrace what might look
like a less instrumental approach, and the ability of some students taught
in the traditional way to adapt to this integrated, blended education, she
responded by noting:
I think that the journey to getting students to understand that answers to
questions are not just binary [then] that journey I think has started. How well
the journey has been travelled is a different story but the journey has started
… So if you take the humanities programme in some of the junior colleges, or
if you take the theory of knowledge course in the IB3 programme in the school,
in the IB schools. I think some of those programmes really work at trying to
get students to understand ambiguity and that answers are not just binary,
correct or incorrect. SOTA4 is another case in point, having looked at some
of what they do in the school. I don’t say that it’s true for the entire education
system, pre-university, but the journey has started.
Near the conclusion of the interview the president made clear that
SMU’s experiment had been, and would continue to be, a special one,
dedicated to finding a particularly Asian liberal management education:
‘Management is not management in the abstract and in the theoretical, it needs
to be contextualised in time and place. Likewise, liberal education, liberal
arts education as we know it typically, has had European roots and American
presence today, and are therefore taught within those contexts and therefore
extremely Western, in terms of Western civilizations and understanding Western
cultures, etc.
But liberal arts education as it is devised and delivered in Asia, needs,
needs desperately to recognise the Asian context and to deliver that. And the
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Singapore Management University: A Case Study 45
The Capstone
In her op-ed piece Professor Kong also offered the following remarks:
Integrating humanities (and social sciences) into business education is
not a new endeavour at SMU. For example, all business students in their
graduating year take a Capstone course, with an option to take a ‘great
books course’ where they study a selection of literary classics and works of
philosophy. The course gives students a chance to examine how the great
thinkers, writers and artists have tackled societal issues and asks them to
draw lessons for their own societal leadership to come. This is a recognition
that the best literary and artistic works offer insights and opportunities for
self-ref lection.
This Capstone option had, at the time of Kong’s op-ed, been taught for
two years. It was conceived, developed and taught by the authors of this
book. But it is not self-congratulatory to say it was and remains the most
ambitious attempt at SMU to realise a true liberal management education.
It also remains highly popular among fourth-year undergraduate business
students.
Up to eight sections of forty students are taught each academic
year. This is a remarkable enrolment given the syllabus to which stu-
dents have access before making a choice. Many of these students
have never voluntarily taken a course in literature, philosophy, history
or sociology. For the preceding two years of their academic career
they have likely taken only business classes. Yet when they review a
syllabus promising to engage them with Sigmund Freud, Karl Marx,
Frantz Fanon, Simone de Beauvoir, Friedrich Nietzsche, Lao Tze,
Zen Buddhism and Mayan philosophy among other topics, large
numbers repeatedly, year on year, sign up. So much so that without
the able and enthusiastic participation of former dean Professor Pang
Eng Fong, demand could not be met.
Thus we might take this as circumstantial evidence that stu-
dents may be much less resistant to such blending and more open to
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46 Liberal Management Education Today
expanding their education than might have been assumed. Given that
student evaluations have also been consistently above the school norm,
we could even conclude that the students knew what they were doing
when they took this opportunity.
It remains to be explored why other faculty in the school have
not shown similar enthusiasm for the course. The reasons may be
professional pressure to teach more recognisable courses or perhaps
professional training that leads towards specialisation rather than an
interdisciplinary breadth of approach (remembering ‘interdisciplinary’
in business schools often refers to combining insight from marketing
and accounting, not marketing and literary theory or accounting and
anthropology).
It may even be that faculty members believe, incorrectly in our view,
that the humanities and social sciences are either inconsequential to the
pursuit of management studies or at cross-purposes with it.
In any case, this book, as we have said, is written in part to convince
colleagues otherwise, and the Capstone course at SMU remains one of
our prime pieces of evidence for the prosecution. In the first weeks of
the Capstone, students begin to encounter the great books of both the
Western and Asian traditions.
The course description in the syllabus runs as follows:
We need to put philosophy and the humanities back into the core of our busi-
ness education. Our future corporate leaders need to have the thinking skills
necessary to appreciate the complexities of what it means to be human, as well
as business’s role in sustaining an inhabitable, healthy planet. The scientific
management emphasis on efficiency and profit at all costs can no longer take
precedence over human values. These are the words of Dean Johan Roos writ-
ing in the Harvard Business Review in 2015. In this course we will indeed be
putting the core philosophy and humanities back where it belongs, at the heart
of your business education, in the Capstone – the summation of your business
education. We will examine the meaning of our lives as a way to develop an
understanding of our own place in the world, our role as business leaders and
our harmony with the earth.
We begin with classic texts concerned with the emergence of modern life
and the questioning of the modern subject, reading the three great European
theorists of modernity: Marx, Freud and Nietzsche. We will then expand our
search for meaning globally, studying the works of Frantz Fanon in Algeria,
Lao Zsi in China and Chimamanda Ngozi Adichie in Nigeria. We then move on
to contemporary philosophical and literary thinkers including Shunryu Suzuki
from Japan and Arundhati Roy from India. We pursue the search for meaning
in modern life through a number of philosophical approaches, including the
search for purpose, for happiness, for solidarity, for peace, for illumination, for
justice and for accomplishment.
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Singapore Management University: A Case Study 47
We have included the full course description to reinforce the point that
students know what they are ‘getting into’. Moreover, the course offers
objectives that go much beyond many of their other courses:
By the end of this course, students will be able to
• Utilise concepts from philosophy and the humanities to illuminate
their lives and see more deeply into their world.
• Examine the meaning of their lives and explore their futures based
on prominent theories of modernity and counter-modernity and the
self, the subject and the world as found in great works of literature
and social theory.
• Think reflexively about their educational, work and social
experience as business students, using classic texts from the course.
• Formulate collective and self-determined strategies for living a
harmonious, happy and responsible life on the planet.
Can such goals be met, in one semester, even with the foundation students
received in the first year or two of their undergraduate education? Final
projects suggest such goals are at least within reach. Of special note here are
the volumes produced by Professor Pang Eng Fong of final reflection essays
written for his sections. Many of the essays glow with self-discovery and
demonstrate the keen new eyes through which many students view the world.
In Professor Stefano Harney’s class, students confront the classic texts
of Karl Marx in the first two weeks, reading selections from the Economic
and Philosophical Manuscripts and from Capital. In the first week, stu-
dents examine alienation at work. In the second they consider the issue
of commodity fetishism. Comparisons are drawn to the way manage-
ment studies handle topics of meaning at work and in consumption.
Students then turn to selections from Sigmund Freud and are asked to
consider that they may not know their own wants and desires as much as
they think. The classes also consider the uncanny in popular culture, films,
video games and cable television, where zombies, artificial intelligence and
new species abound. Later classes will feature Zen Buddhist meditation
exercises, feminist psychology and postcolonial theory. For example,
using the work of Frantz Fanon, we map Singapore to see the vestiges and
persistence of what Fanon called the settler town and the native town.
The course moves quickly and is not without its bumps for the
students. Textbooks in management studies strive to make issues clear,
to achieve transparent prose and to resolve issues into correct and
incorrect answers. Reading Nietzsche, even short passages projected on
the board with the professor’s help, can be a challenge – not because of
what he says but because of the way he says it. In fact, Nietzsche’s sense of
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48 Liberal Management Education Today
overcoming rings true with many business school students. But helping
the students to understand that form and content are connected – a point
to which we will return in our chapter on Africa – requires encouraging
them to peer into a world much more nuanced, contradictory, conflicted
and emergent than they had perhaps assumed.
Similarly, asking students to look inside themselves risks certain
disturbances not normally associated with an OBHR or an e-marketing
course. When we read some of Carol Gilligan’s In a Different Voice and watch
several interviews with her, gender relations in the classroom are shifted,
and predictably, new voices emerge. Such moments must be carefully
curated by the instructor. Nonetheless, both students and professors in
the Capstone reported high levels of enrichment and satisfaction overall.
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Singapore Management University: A Case Study 49
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50 Liberal Management Education Today
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Singapore Management University: A Case Study 51
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52 Liberal Management Education Today
class integrate rather than separate financial analysis and the analysis
of financial crises globally and historically? How could a course on
innovation include reflection on the very concept of the new in modern
and contemporary art as a way to illuminate innovation in business?
The list of possibilities is as powerful as the combined force of the
traditions of the liberal arts and management education.
It ought to be clear that it is in the interest of every university to
facilitate the joining up that SMU is pioneering. The more parts of
the university enrich its uniqueness as a place ‘in the world but not
entirely of the world’, a place where retreat, reflection and community
give the university its special value, the better for the university and
its sometimes-fragile liberal arts tradition. Equally the unsolved chal-
lenges of rapidly expanding undergraduate management education can
be met by this joining up too, a joining up that at the ontological level
mixes reflective and critical outlooks.
As this book goes to press, SMU has begun to share its philosophy
on the new core curriculum and implement the courses and peda-
gogical approaches designed to see that vision realised. This vision is
driven very much by President Kong, but also drew on a wide range
of input. It is also perhaps fair to say that it builds, in part at least,
on the concept of a liberal management education. This new core
draws on three interrelated pillars of knowledge: capabilities, com-
munities and civilisations. Under capabilities are grouped key aca-
demic skills like numeracy and reasoning. Under communities one
finds such courses as Economy and Society, and Technology and
World Change, all taught with an attention to the Asian ‘continen-
tal’ context. Civilisations houses the most exciting course from the
perspective of this book, Big Questions, together with the Ethics
and Social Responsibility course cast in global context. One of the
innovative aspects of this core curriculum is the integration of inter-
national experience and community service such that both are not
isolated requirements or resume-builders, but practical extensions
and experiments in the three pillars themselves. This new core is yet
to be taught but looks poised to transform undergraduate learning
and take another step towards realising a liberal management educa-
tion in Asia, placing SMU in turn at the global forefront of innovation
in professional education.
In the next chapter we will suggest that a liberal management educa-
tion can draw on a rich interdisciplinary, blended history of research in
management studies and social sciences. Though the liberal manage-
ment education of the future will be something new, it must draw on
this rich historical foundation to stand strong.
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