ASIAN SCHOOL OF BUSINESS

Assignment 1

Name of Assignment: BOE NAMAN KANSAL BBA Assignment - 1

Subject Name: BUSINESS ORGANISATION AND ETHICS

Subject Code: BBA-106

Semester I

Submitted to: Shivani Baijal

Submitted by: NAMAN KANSAL

Batch: 2020-23
Business Organisation is one which performs commercial activities for earning the profit. It
provides goods & services to customers as per their needs. These have a well-defined structure
and works according to that. The size of the business Organisation differs as per their objectives.
It aims at achieving a healthy relationship between employees, tasks, and various resources so that
they can work together to achieve common goals.

“Characteristics” means a distinguishing trait, feature, or quality. Accordingly, few examples of

the characteristics are Leadership at Every Level, Clear About Its 'Why', Fosters Effective
Communication, Values Employee Engagement, Offers Room for Growth, Uses Applied Wisdom
Profit Motive, Risks and Uncertainties, Dealing in Numerous Transactions, Possession of
Managerial Skills for Economic Success.

Further, any business can be incorporated with different types of objective.

For Example: Economic Objectives, Social Objectives, Human Objectives, National Objectives,
and Global Objectives

Characteristics and Objectives of Dharampal and Satyapal (DS Group)

The journey since 1929 for the DS Group has been an amalgamation of remarkable achievements
through its diversified portfolio of products and services.

The Group works strongly on the principles of integrity, dedication, resourcefulness and
commitment. A story that began with a small shop in Chandni Chowk, Delhi, has now become a
tale of success spanning over nine decades of excellence. From humble beginnings to turning into
a well-founded multi-diversified conglomerate, the DS Group is a legend of determination and
perseverance; founded upon the pillars of Quality & Innovation.

Characteristics:

Leadership at every level: The DS Group has established and maintained its market leadership
in the chewing tobacco segment with brands like ‘Baba’ and ‘Tulsi’. The Group got into the mouth
freshener category with Tansen, which was later expanded by adding Rajnigandha - world’s largest
selling premium Pan Masala and Meetha Maaza to the portfolio. Today these brands have become
the preferred choice of connoisseurs around the world. Rajnigandha further extended the product
offering by adding Rajnigandha Clove, the clove flavoured pan masala.

Clear about Its 'Why': To be a leading quality & innovation driven global conglomerate.
Offers Room for Growth: DS Group embedded its focus on growth and diversification, with an
undeterred belief in excellence and reliability, the multi-diversified conglomerate made its
presence across various industry sectors.

Objective:

To be committed towards creating premium quality products and to work for consumer loyalty
and satisfaction. However, apart from Economic Objective DS Group constantly nurtures its
responsibility as a committed corporate citizen by regarding Corporate Social Responsibility as an
integral part of its Business Objectives. DS Group believes in building sustainable communities
that are economically, environmentally, and socially healthy and resilient. The Group has been
working all over India, on a wide range of CSR programmes with focus on critical areas such as
Water Conservation, Livelihood Enhancement and Community Development for long term and
sustainable impact all over the country.

Characteristics and Objectives of Reliance JIO Infocomm Ltd

Reliance Jio Infocomm Limited, Jio, is an Indian telecommunications company and a subsidiary
of Jio Platforms, headquartered in Mumbai, Maharashtra, India.
It operates a national LTE network with coverage across all 22 telecom circles. It does not
offer 2G or 3G service, and instead uses only voice over LTE to provide voice service on its 4G
network. Jio soft launched on 27 December 2015 with a beta for partners and employees and
became publicly available on 5 September 2016. As of 31 October 2020, it is the largest mobile
network operator in India and the third largest mobile network operator in the world with over
40.64 crore (406.4 million) subscribers. In September 2019, Jio launched a fiber to the
home service, offering home broadband, television, and telephone services.

Characteristics:

Jio has created strong internal capabilities across the following key digital technologies:
Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Big Data, Augmented
Reality/Virtual Reality (AR/VR), Internet of Things (IoT), Blockchain, Artificial Intelligence (AI),
Machine Learning (ML), edge computing, speech/natural language, supercomputing, computer
vision, robotics and drones. These capabilities will power the creation of reimagined solutions for
various ecosystems.

Jio envisages a significant opportunity in building a digital society for the citizens of the country,
which besides catalysing productivity and overall economic growth would also generate
shareholder returns over the next several decades. Jio is geared up to touch the lives of over a
billion Indians!
Objective:

Jio’s vision is to transform India with the power of digital revolution - to connect everyone and
everything, everywhere – always at the highest quality and the most affordable price.

Characteristics and Objectives of Flipkart

Sachin Bansal and Binny Bansal who were working for Amazon.com had an idea to start an
e-commerce company in India. Both of them are alumni of IIT, Delhi and are native of
Chandigarh, India. They left their jobs in Amazon to start their own business. Flipkart began
selling books to begin with. It soon expanded and began offering a wide variety of goods.
Innovating right from the start, Flipkart has been home to few of the striking features of
Indian e-commerce.

Characteristics:

Pioneering Stage: In the first few years of its existence, Flipkart raised funds through venture
capital funding. As the company grew in stature, more funding arrived. Flipkart repaid the
investors’ faith with terrific performances year after year. In the financial year 2008-09,
Flipkart had made sales to the tune of 40 million Indian rupees. This soon increased to 200
million Indian rupees the following year.

Convert Risk and uncertainties into Opportunities: Back at the time when Flipkart was
launched, any e-commerce company faced two major difficulties. One was the problem of
online payment gateways. Not many people preferred online payment and the gateways were
not easy to set up. Flipkart tackled this problem by introducing cash on delivery and payment
by card on delivery in addition to others. Flipkart was the first to implement the popular
‘Cash on Delivery’ facility, which every online shopping website in India offers as an option
today.
The second problem was the entire supply chain system. Delivering goods on time is one of
the most important factor that determines the success of an ecommerce company. Flipkart
addressed this issue by launching their own supply chain management system to deliver
orders in a timely fashion.

Growth: Flipkart also acquired few companies like Myntra.com, LetsBuy.com etc., to better
their presence in the market. With the entry of Amazon.com in India, the competition
between the companies has seen many takeovers. Flipkart’s journey from a small book e-
retailer to India’s largest e-commerce platform inspires a generation of start-ups. In a country
where stereotypes are common, Flipkart managed to break the norm and change the
ecommerce industry in India for ever. Flipkart’s story proves that if you have a great idea,
and you are a doer and not a thinker, success is not far off.

Objective:

Flipkart aims to become the largest retailer of India. Flipkart want to be present across all
categories, except in Groceries and Automobiles. The CEO said, “our target is not just those
who shop online, we want to highlight the convenience of E-commerce to traditional offline
shoppers and thus help grow the market”.