Name: Shadrack Juma

ADM: 25000

Class: DEP(MAY)21M3-A

CHAPTER ONE

1.0: BUSINESS DESCRIPTION

Preferred name for proposed business JUMAX. Term artistically twisted from real name JUMA. Name is
unique thus JUMAX will attract many people also acts as an advertisement.

Proposed business that is JUMAX ELECTRICAL ENTERPRISE will be dealing specifically with sale of
Electrical materials, tools and equipments and also will be offering different services like repair of
electrical equipments, tools or gadgets , winding of motors e.t .c . Having a six years experience in that
field , acquired from being in Electrical Attachment , business will provide quality services to customers

Business is set to start on 23,Nov,2021.

1.2: BUSINESS LOCATION

Business will be located at BUKO MARKET CENTER in KIMILILI AREA , North -West of BUNGOMA TOWN
and 500M away . This place is preferred because is along road enhancing easy transportation of goods
and services. Is also a market place hence will attract many people as customers . There is full security
as there is police station near the area

Business Address is,

JUMAXELECTRICAENTERPRISE

P. O . BOX 353

BUNGOMA.

Email: jumaxelectro@gmail.com

1.3: FORM OF BUSINESS

Business will be Sole Proprietorship kind of business will be run by one person. This will be so Because of
following reasons:-

(a). For quick decision making

(b) . For direct personal contact with my customers in order to obtain feedback and

new ideas
Business is set with a budget of Ksh 200,000. Of which will contribute Ksh.50,000 ,lend money from bank
aboutKsh. 100,000 and family will lend me Ksh.50,000.

1.4: TYPE OF BUSINESS

Business will engage much and mostly in the following,

a. Selling of Electrical materials like Cables, Switches, Bulbs, Lighting System e.t.c.

Electrical tools like phase tester , Electrical tool boxes and other electrical related tools or equipments

b. Repairing of faulty Electrical gadgets like phones , Laptops e.t.c

c. Motor winding , Rewinding Dismantling repair and sell of rewinded motors

Leasing out services like lighting system , music stereo type, microphone e.t.c in special occasion like
funeral , political meetings, weddings e.t.c

1.5: PRODUCT/ SERVICES

Product produced will be of high quality ,convenient and cheap for customers to afford. Also services
will be affordable to all peot , sufficient motor rewinding will be done .All this will be achieved by having
skillfull personnel and having large stock to begin with

Product and services will be readily available because of location is situated in a market center along
the road

1.6: JUSTIFICATION OF OPPORTUNITY

Tha assurance that success of business will be profound because of following

✓ . Availability of knowledge and skills required to run any business which I obtain through a

three year training at college and experience obtained for almost a year and half during

My attachment and Entrepreneurial skills

✓. Business is situated in a reachable area leading to many people enhancing business to

grow . Also transportation of materials and workers will be easy as business will be near

near road, banks , hospital e.t.c

✓. Research will be done and more consultation on how to grow in business

1.7: INDUSTRY
The business will be both a commercial and service industry as it will be on purchasing materials,tools ,
equipments e.t.c

to sell them to customers as well as doing services like repairing , rewinding of Motors e.t.c .This
industry is suitable because transportation of materials will be easy due to access of road there is
market as business will be located in an area where there is less competition , availability of skilled
personnel and tools /equipments required hence quality products and services offered

1.8: BUSINESS GOALS

In this changing world business will be very resourceful to many people as it will have following goals

1.8.1: SHORT TERM GOALS

√.Business will create job opportunity to self and others

√. To establish very successful business which can win customers interest at large within a very short
period of time possible

√. To provide best and quality product and services

1.8.2: LONG TERM GOALS

√. To maximize profit

√. To expand into a bigger business dealing with large quantity of stock hence increasing capacity of
sales and services and workers

√. To open other brunches that is 2-4 branches elsewhere so as to reachout many people with our
services and products hence grow bigger in business

√. To venture into other small business beside this one e.g opening a cyber cafe , video show e.t.c

1.9.1: ENTRY STRATEGY

Business will employ many tactics and ways of penetrating the market e.g

- By offering low pi to some products and services

- Offering promotions like giving discounts and incentives

- Making more advertisement through posters ,radio,TVs and Road shows .

1.9.2: GROWTH STRATEGY

For that business to grow into large enterprise,the following is required

- Employing dedicated and qualified personnel who can manage business well
- Creating more space for expansion of business e.g buying land or plots

- Buying a vehicle which can be used in transportation hence reducing cost of transportation and also
time wastage

- Training untrained staff so as to imply production hence effective work

- Motivating all workers