INTERNATIONAL MARKETING RESEARCH

A PROJECT REPORT ON INTERNATIONAL MARKETING RESEARCH ON

AKASH ENGINEERING WORKS

Submitted in Partial Fulfillment for the Award of the Degree of

BBA CBCS (2018-2021)

Submitted By: ARVIND SINGH

University PRN : 1828100956

BHARATI VIDYAPEETH DEEMED TO BE UNIVERSITY, PUNE

SCHOOL OF DISTANCE EDUCATION, PUNE
Academic Study Center - BVIMR, New Delhi
An ISO 9001:2008 Certified Institute
NAAC Accredited Grade “A” University
 Student Undertaking Certificate of Originality

I ARVIND SINGH, BBA-5th Sem would like to declare that the BBA internal Project report
entitled INTERNATIONAL MARKETING RESEARCH FROM AKASH ENGINEERING
WORKS

Submitted to Bharati Vidyapeeth University Pune, School of Distance Education Pune,

Academic Study Centre BVIMR New Delhi in partial fulfillment of the requirement for the
award of Bachelor of Business Management

It is an original work carried out by me under the guidance of Prof. Shakti Sharma.

All respected guides, faculty member and other sources have been properly acknowledged and
the report contains no plagiarism.

To the best of my knowledge and belief the matter embodied in this project is a genuine work
done by me and it has been neither submitted for assessment to the University nor to any other
University for the fulfillment of the requirement of the course of study.

Student Name with Signature ARVIND SINGH

 ACKNOWLEDGEMENT

At first, I would also like to thank my company guide under whose guidance, I have been
successful to execute this undertaking.

I would also like to take the opportunity to thank my faculty guide Mr. Shakti Sharma who has
been a continuous epitome of putting in the correct efforts and as well as how to improvise over
time. He has been a catalyst in bringing this undertaking to the desired format. Not to forget, I
would also like to thank all other people from AKASH ENGINEERING WORKS who provided
me with constant help and took out time to listen to my queries and helped me override them in
the best possible way.

(ARVIND SINGH)
 Preface

During my internship I gained practical knowledge on how the International marketing come
into play in business to make adequate production and profitable outputs at all levels by ensuring
right numbers of people are available at the right time to do the right job. Not only that I have
also gained insight into the working culture of the organization and observed how Akash
Engineering Works handles its employees with value and empowerment to ensure they are
motivated to give their best to the organization.

The report starts with an organization profile of Akash Engineering Works giving its
background, mission, vision, its products and services, the hierarchy and organogram of the
organization.

The next section is comprises the project, International marketing Management in Akash
Engineering Works. The project encompasses introduction to the topic, recruitment, selection,
training and development.

Each chapter contains detailed discussion of the IM functions followed by Organization Practice
at Akash Engineering Works which basically conveys how things are done in the Marketing
Department.

The next part of the project carries out SWOT Analysis that touches upon strengths, weakness,
opportunities and threats to the organization followed by findings and recommendation on
critical factors regarding Admin practices of Akash Engineering Works . Finally there is the
conclusion followed by references.
 INDEX

UNIT CONTENT Page No.

INTRODUCTION
1.
Scope of report, Organizational background, Strategic Alliance,
Organogram, Environmental Study 1-10

RESEARCH METHODOLOGY
2.
Statement of the problem, Objective of the Report, Research design
and its Sources, Limitations 11-17

CONCEPTUAL DISCUSSION
3.
Current issues, Cultural limitations, Global quality standards,
recruitments and types of recruitments, Market Operations, SWOT 18-43
Analysis, Porter Five Force Model

DATA ANALYSIS
4. Table of content (1,2,3,4,5,6,7,8,9,10,11) 44-56

FINDINGS, RECOMMENDATIONS 57-60

5. Findings, Recommendation, Conclusion

Bibliography 61

QUESTIONNAIRE 62-66

FEE SLIP 67-68

 CHAPTER-1

INTRODUCTION

1
Introduction

I have select the topic of this report on “International Marketing on Akash Engineering Works.”

I tried to integrate my theoretical knowledge and combine it with practical examples as observed
during my internship. I have tried to cover all the major functions of Human Resource
Management- recruitment, selection, compensation and benefits, training and development and
convey my understandings of the different functions of Human Resource Management through
this project. At the end of the report I have done a SWOT Analysis on the Marketing Practice of
Akash Engineering Works followed by discussing critical points. I have also tried to provide
some recommendations based on my knowledge followed by the conclusion which I gathered
during my internship.

International Marketing defined At its simplest level, international marketing involves the firm in
making one or more marketing mix decisions across national boundaries. At its most complex, it
involves the firm in establishing manufacturing/processing facilities around the world and
coordinating marketing strategies across the globe. At one extreme there are firms that opt for
‘international marketing’simply by signing a distribution agreement with a foreign agent who
then takes on the responsibility for pricing, promotion, distribution and market development. On
the other hand with same gratitude and marketing skills akash engineering also want to lead
therie market in domestic as well as foreign markets and I had that great chance to become a part
of them as an intern.

2
Scope of the Report
This report has been prepared through extensive discussion with company employees.
Prospectus provided by the HOD and Marketing and sales management teams, company also
helped in preparing the report. At the time of preparing the report, I had a great opportunity to
have an in depth knowledge of all Marketing Practices and Documentation procedures and
Admin Practices.

Opposite of Importing and selling ,How Akash Engineering export their finalized products to
international markets or on to their other franchises in far off markets where they sell the
products according to the localities of exporting country for generating huge revenues.

Their fully owned manufacturing in the country holds the power to manage their market
according to their needs and also make them stronger in foreign soil.

Organization Background

Akash Engineering Works is a name synonymous with Power. An Industry leader in the field of
making commercial, kitchen Equipment’s, Catering Equipment’s, Food Service Equipment’s
Hotel and Hospital Equipment’s having its corporate office in Nangloi & revenue of over INR 5
crores, it stands tall commercial Equipments, providing complete engineering solutions from
GENERATION, to DISTRIBUTION . Founded in 2005, Akash Engineering Works Group is
committed to new and innovative technology and strives to develop breakthrough products to
meet the ever changing need of particular industry. The Company has a wide blue-chip customer

base and operates through multiple manufacturing facilities across India. The product line focus
on cooking equipments, Refrigeration equipments, Trolly &Racks Exhaust Equipments, Oil &
Grease Trap. Significant collaborations, technical know-how support and license agreements
with selected industry giants, including full range of equipments , have helped Akash
Engineering Works to achieve unprecedented growth and become a name to reckon with. Akash

3
Engineering Works has also forayed into Hotel business by leveraging its relationship with
Radisson group and setting up luxurious property Country Inn & Suites in the fastest growing
New Delhi city. Backed by a talent pool of experts of over 100 employees, 5 state of art
manufacturing facilities, 4 Branch offices, international presence. Akash Engineering Works is
continuously serving the width and depth of the Indian industry with its power solutions. Indeed,
Akash Engineering Works have achieved and leapfrogged towards this unprecedented growth.
For us, this is just another step in our ongoing journey to greater goals and broader horizons

Key facts about Akash Engineering Works. Limited

Some important facts about Akash Engineering Works. are given below:

Name of the Company Akash Engineering Works

Legal Form Akash Engineering Works

Date of Commencement June, 2005

Registered Office Plot No-20 G.F. Gourav Nagar-3 Main Mubarak Pur Road, Delhi

Web page www.akashengineeringwork.com

Managing Director Mr. Vijay Singh

CEO Mr. Vijay Singh

4
Organization Vision

Their vision statement is-

To be the most admired organisation offering world class quality , Distribution equipment’s and
Solutions by ensuring “Customer Delight

Organization Mission
Its mission statement is-

 Sustain Business Growth.

 Foster innovation.

 Drive value.

 Protect the Environment

 Lead the market capital internationally

 Overcome the competition in intense

Business Objectives:
• Participation to solve unemployment problem

• Motivating customers to purchase quality products

• Business diversification

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 • Improving profits to have greater business strength

• Considering each and every unit of the company as a family

• Increasing market share

Marketing Objectives:
 Increasing the sales

 Providing maximum services and after sales services to the customer

 Keeping up-to-date information about competitors

 Reducing the expenses

Goal of AKASH ENGINEERING WORKS

The people, products and processes of Akash Engineering Works. are associated to meet the
demand of the judicious customers. Their goal is to achieve a distinction in the sky.

The Values:
 Product integration.

 Deliver value for money.

 Development of people.

 Transparency

6
Strategic Alliances
Significant Collaboration, technical Know-how support and license agreements with selected
industry giants, including on cooking equipments, Refrigeration equipments, Trolly &Racks
Exhaust Equipments, Oil & Grwase Trap.; One of the bestest producers of commercial
equipments in the world.

Indeed, we have acheived a leap frogged towards unprecedented growth but to us this is just a
step in our ongoing journey to greater goals and broader horizons. we have always lived upto
your expectations and we assure a similar commitment in times to come.

Akash engeneering works completed over 2500 project till now and collaborated with various
compnies like KFC, Dominos , Pind Baluchi, The Lalit hotel and many more …

Organogram of Akash Engineering work

7
Organizational structure of Akash Engineering Works

Organizational hierarchy and Designations are in ascending order:

Top Management Chairman

Board of Directors Managing

Director
Executive Level Management Vice– President / Head of Operations/ Chief
Manager
Senior Assistant Vice-President Assistant
Vice-President

Mid-Level Management Manager

Associate Manager

Assistant Manager
Junior Level Management Officer
Junior Officer

Trainee assistant

Probationary Officer

8
Environmental study

The various external factors like political, economic, social, technological (PEST) which impacts
its business along with legal & environmental factors. The PESTLE Analysis highlights the
different extrinsic scenarios which impact the business of the brand.

PESTLE analysis is a framework which is imperative for companies such as , as it helps to

understand market dynamics & improve its business continuously. PESTLE analysis is also
referred to as PESTEL analysis.

Let us start the PESTLE Analysis:

Political Factors:
According to recent data Akash engineering works have contacted with more than 10 countries
around the globe and thus several political factors affect the day to day operations of the
organization are many. A major task that the organization needs to perform is to keep a track of
the various changes that are made in the various policies related to import, export, taxation,
environmental regulations, etc. in these countries. These changes may sometimes be in favor of
the organization, but sometimes are major bottlenecks to production in certain countries.

A positive happened when India reduced its corporate tax in its latest budget. This gives the
group an advantage to produce more and better-quality products at a lower cost and serve the
society better.

Economic Factors:
Below are the economic factors in the PESTLE Analysis

With the Akash Engineering group operating across multiple countries, it becomes a mandate to
create various economic policies, relating to the economic conditions prevailing in that country.

9
With affordability being a major factor, providing quality foods for all in a market where the
prices of the raw materials keep fluctuating due to various political and environmental factors is
a major challenge. The cost of the raw materials of steel and other industrial products has been
increasing, with trade wars continuing between China and the US creating further unrest between
suppliers. The lower rise in disposable incomes, posed by the difficulty of producing and
supplying quality Such situations are common when the rate of the exchange rate of currency
drops or increases or there is some political unrest in the region.

Social Factors:
Following are the social factors impacting PESTLE Analysis:

Any company that works on such a large scale, gets affected by even the slightest change in
trends created by the consumers. Working towards trends related to improved health and low
price of high end products ,that’s why the ceo vijay singh had made the decision to work at
optimum level of production to maintain the change in price due to small changes and reduce
competition during trade wars. The success of the company depends on their ability to anticipate
the needs of the customer, and be able to offer high quality, competitive, relevant and innovative
product.

Technological Factors:
Akash engineering group believes in the integration of digital solutions, services, and models,
both internal and external. With increasing cyber-attacks disrupting the reliability, security, and
privacy of data, a contingency plan needs to be developed to avoid major mishaps while trying to
expand into the digital segment. To overcome the days quality with adequate quantity, company
is linked with todays technological word, they use to search optimal technologies with

sustainable industrialization without compromising the ability of future generations to meet their
own needs.

10
 CHAPTER-2

RESEARCH METHODOLOGY

11
Statement of the problem
As the company is very old in this field of manufacturing high end kitchen equipment for
commercial use, either it don’t have much experience of outer world and international trading
and outsourcing the needs and understanding foreign market, their needs according to the
customer.

They are best in providing their full efforts to any projects to make their needs easy to work in
day to day work in heavy pressure of cooking fast and tasty.

They try to make things handy and easy to access for human kind.

Main thing that I recommend in their feed is to make their marketing more digital and socialized
by the firms that can advertise them at international scale.

Also the company needs to collaborate with other local distributors or traders who understand the
needs of their locals to bring them the best and easy to use equipment’s.

If the problem doesn’t solve then they might get lost in this big market as due to international
marketing there are international oppositions who duly wants to overcome the markets with new
and strong ideas. That’s why company needs to understand the trend and make then updated with
technologies and as well as marketing ideas.

If they don’t do that then they might not get proper quantity orders and that will led in reduced
production which will automatically affect the value of company and its revenue.

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Objective of the Report

There have been some objectives set forward in doing this report so that it can be determined
what tasks have to be done. The objectives of the report are:

 To study Employee Personnel practice.

 To analyse the strengths and weakness of the organization

 To know the customer opinion of various products

 To understand the marketing strategies

 To analyse the documentation process

 Social media management for advertising and brand promotion

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SCOPE OF THE STUDY

The scope of the study covers in depth, the various training practices, modules, formats being
followed and is limited to the company and its employees. The different training
programmers incorporated/facilitated in through its faculties, outside agencies or
professional groups. It also judges the enhancement of the knowledge & skills of employees and
feedback on its effectiveness.

Training Effectiveness is the process wherein the management finds out how effective it has
been at training and developing the employees in an organization. This study gives some
suggestions for making the present training and development system more effective. It gives
organization the direction, how to deal differently with different employees. It identifies the
training & development needs present among the employees.

RESEARCH DESIGN

• Defining the objectives of the study

• Framing of questionnaire keeping objectives in mind (considering the objectives)

• Feedback from the employees

• Analysis of feedback

• Conclusion, findings and suggestions.

SELECTION OF SAMPLE SIZE

In order to take a reasonable sample size and not to disturb the functioning of the organization, as
sample size of reasonable strength of the Company has been taken in order to arrive at the
present practices of training in the Company. Accordingly, 50 officers have been selected at

14
random from all the departments of the organization and feedback forms (questionnaire) have
been obtained. The data has been analyzed in order to arrive at present training practices in the
organization.

SAMPLING TECHNIQUE USED

The technique of Random Sampling has been used in the analysis of the data/Random sampling
from a finite population refers to that method of sample selection, which gives each possible
sample combination an equal probability of being picked up and each item in the entire
population to have an equal chance of being included in the sample. This sampling is without
replacement, i.e. once an item is selected for the sample, it cannot appear in the sample again.

Type of research

• Exploratory research

The research is Exploratory in nature. The sources of information are both primary & secondary.

A well-structured questionnaire was prepared and personal interviews were conducted to collect
the customer’s perception and buying behavior, through this questionnaire.

The research is based on the primary data.

The sample size is 20.

SAMPLING METHODOLOGY

Sampling Technique:

NON-PROBABILITY

QUOTA SAMPLING

15
Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study
was done in order to know the accuracy of the Questionnaire. The final Questionnaire was
arrived only after certain important changes were done. Thus my sampling came out to be
judgmental and continent.

Sources of information

All the information incorporated in this report has been collected from primary sources as well as
secondary sources.

Primary sources:

 Interview with assistant manager of administration & HR-In Charge

 Operations manager and some other employees

 Discussion sessions with senior officers as well

Secondary Sources:

 Akash Engineering Works. Annual Report

 Job description for each employees of Akash Engineering Works., HR Division.

 Performance appraisal format

 Performance appraisal guideline provided by the Human Resources division

16
 Limitations
• Human resources department was hesitant to provide information, because of difficulty in

accessing sensitive data and information.

• Due to lack of employs as we get through COVID 19 some data was unavailable.

• Non-availability of some previous statistical data.

• The term of the internship period is brief time whereas Marketing department is a vast area, after

doing the regular office works from 9:30 AM to 5:30 PM it is difficult to go through in depth within

this short duration of time.

• The secondary source of information was not enough to complete the report.

• Confidentiality.

17
 CHAPTER-3

CONCEPTUAL DISCUSSION

18
CONCEPTUAL DISCUSSION

Review of literature
Akash engineering works is a milestone in their field and well known for their quality and price
over the market. But this market is very competitive these days and also the impact of products
shipment and new procedures have made It more competitive to sell on other countries and
continents. Before also cost of shipment was a major cause in this industry due to heavy weight
of products and making things according to the measurements, changes after a cargo is sent is
very difficult or impossible sometimes which cause big losses too.

Bestekloza a well known brand name in commercial kitchen equipment is not so old in this
business. This company was registered at 2015. And within 5 years of hard work it is one of the
leading company. Main reasons for it to overcome the market so soon is their way of marketing
according to the changing generation and fatly adopting changes in the market.

Maintaining a minimum standard of quality for product design and function has become a
priority for companies entering the global market. Competition on the international market
means competing against different sets of markers and criteria that vary from nation to nation
and region to region. In order to compete on this level, companies must adhere to principals of
quality that are often set by international organizations. International quality standards are
criteria or rules set up by organizations that help determine compliance across national borders.
These rules make it easier to conduct business on a level playing field and also allow more
collaboration by overcoming local or regional constraints. A number of organizations have taken
the lead to set, monitor and manage these standards. The most influential group that monitors
global standards is the International Organization for Standardization (ISO). The ISO helps
define a consensus among participating groups, such as national standards institutes from over
160 counties and various industry associations. The 18,000 and still growing number of
consensus points define standardization rules around environmental issues, telecommunications
guidelines and product design.

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Current issues

The kitchen equipment market is primarily driven by the rise quality concerns of the hospitality
industry, need for modular & advanced kitchen equipment, and increase in spending power of
the population. Other factors such as smart appliances and cost effective & eco-friendly
equipment are influencing the market. Rising concerns toward health and hygiene, growing
penetration of restaurants and food junctions, need for smart & compact kitchen appliances, and
increasing number of working population are boosting the demand for smart kitchen appliances.
This, in turn, is propelling the kitchen equipment market. Moreover, rise in adoption of ease of
handling equipment having energy efficient and time saving feature are factors that are expected
to fuel the market. Additionally, the hospitality sector is growing in emerging economies,
especially in Asia Pacific.

This is expected to boost the kitchen equipment market during the forecast period. However,
high cost of smart & advance equipment, lack of awareness in underdeveloped nations, poor
quality of kitchen equipment and local players are expected to restrain the market. However, rise
in demand for modular, compatible, and smart & advance kitchen equipment is expected to
create significant opportunities for the global market.

The six main factors that create challenges:

• Cultural limitations.

• Insufficient management preparation.

• Insufficient employee preparation.

• Employee attitudes.

• Specific legal regulations.

• Technological limitations.

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Cultural Limitations

Cultural limitations, like all other factors, are dependent substantially on the region in which
quality systems are being introduced. Results based on the 100 largest corporations grouped by
asset value demonstrate Africa has the most significant occurrence of cultural challenges. Results
calculated as an arithmetical average of the indicators among the second 100 largest corporations
are least favorable for Central and Eastern Europe. Taking into consideration indicators
researched among all 500 corporations, the position of Africa is the least favorable. However, the
difference dividing this continent from Central and Eastern Europe is very slight. 3 Among the
300 largest corporations, those in North America, Western Europe, Australia and Oceania
consider the level of challenges in Central and Eastern Europe as equal to that of Central
America

Insufficient Management Preparation

The basic requirement of practically every new system change in quality management is the full
involvement of top management. The attitudes of people leading the company should constitute
an example to be followed by other employees, so the • lack of suitable preparation of
managerial staff may be a barrier limiting new concepts or even making it impossible to
implement them. The results of my survey also unanimously prove the influence of insufficient
preparation of management on QMS implementation, but the results are more differentiated than
they were in the case of cultural limitations

Insufficient Employee Preparation

Both susceptibility and inclination of employees to adjust and accept new methods of work
differ depending on the region in which these systems are to be applied. The objective of this
part of the research was to evaluate the extent of challenges resulting from improper preparation
of employees by location of affiliates. An important task that needs thorough analysis is to
identify relationships between this part of the research and the indications obtained for improper

21
management preparation. Correlation between these two issues would verify my thesis that
management preparation is reflected in the attitude presented by other employees toward
introduction of quality systems.

Employee Attitudes

The willingness to acquire knowledge and apply new concepts is dependent on and related to
employees' attitudes or mind-sets, Solutions successful in one region of the world may fail in
another

Specific Legal Regulations

Difficulties in the field ofQMS implementation in affiliates of the world's largest corporations
are also caused by legal regulations. The research results indicate the .scale of challenges in this
case is determined more by type of regulation than by place.

New development of the company and industry

Commercial Kitchen Equipment Market is anticipated to reach USD 112.47 billion by 2025.
Commercial cooking equipment are an important part of food processing & service industry.
This equipment is commonly used in hotels, restaurants, and the other commercial kitchens for
ease in food preparation, and reduction in labor & operational cost and rising concerns regarding
food safety will boost the commercial kitchen equipment industry growth in the years to come.
Increase in disposable income is bound to boost the market growth.

On the other hand, there are factors that may hamper the growth of the commercial kitchen
appliances market such as volatile prices of raw material, and high cost of initial investment in
with regards to the production plant. The market is anticipated to grow at a significant CAGR in

22
the upcoming period as the scope, product types, and its applications are increasing across the
globe.

Commercial kitchen appliances industry may be explored by end user as Fast Food Chain (FFC),
Café & Bar, QSR, Railway Dining, Institutional Canteen, Ferry & Cruise, Resort & Hotel,
Hospital, FSR, and Others. The "QSR" segment dominated the market in 2016 and is anticipated
to maintain its dominance by 2025. The QSR segment is anticipated to grow at the highest
CAGR of 7.5% over the forthcoming period.

Commercial kitchen appliances industry may be explored by end user as Fast Food Chain (FFC),
Café & Bar, QSR, Railway Dining, Institutional Canteen, Ferry & Cruise, Resort & Hotel,
Hospital, FSR, and Others. The "QSR" segment dominated the market in 2016 and is anticipated
to maintain its dominance by 2025. The QSR segment is anticipated to grow at the highest
CAGR of 7.5% over the forthcoming period.

GLOBAL QUALITY STANDARDS

Quality standards are defined as documents that provide requirements, specifications, guidelines,
or characteristics that can be used consistently to ensure that materials, products, processes, and
services are fit for their purpose. Standards provide organizations with the shared vision,
understanding, procedures, and vocabulary needed to meet the expectations of their stakeholders.
Because standards present precise descriptions and terminology, they offer an objective and
authoritative basis for organizations and consumers around the world to communicate and
conduct business.

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WHO USES QUALITY STANDARDS?

Organizations turn to standards for guidelines, definitions, and procedures that help them achieve
objectives such as:

• Satisfying their customers’ quality requirements

• Ensuring their products and services are safe

• Complying with regulations

• Meeting environmental objectives

• Protecting products against climatic or other adverse conditions

• Ensuring that internal processes are defined and controlled

INTERNATIONAL AGENCIES

The CHEA International Quality Group (CIQG)

The CHEA International Quality Group (CIQG) is a rewarding and important forum for colleges,
universities, accrediting and quality assurance organizations and others worldwide to address
issues and challenges focused on quality and quality assurance in an international setting.

The Joint Commission

Founded in 1951, The Joint Commission seeks to continuously improve health care for the
public, in collaboration with other stakeholders, by evaluating health care organizations and
inspiring them to excel in providing safe and effective care of the highest quality and value. The
Joint Commission evaluates and accredits more than 22,000 health care organizations and

24
programs in the United States. An independent, not-for-profit organization, The Joint
Commission is the nation's oldest and largest standards-setting and accrediting body in health
care. To earn and maintain The Gold Seal of Approval® from The Joint Commission an
organization must undergo an on-site survey by a Joint Commission survey team at least every
three years.

American Society for Quality ASQ

(American Society for Quality) is a global community of people dedicated to quality who share
the ideas and tools that make our world work better. With individual and organizational members
around the world, ASQ has NOTES International Business Management (International
Marketing) “Only for Private Circulation” Global Quality Standards 135 the reputation and reach
to bring together the diverse quality champions who are transforming the world’s corporations,
organizations and communities to meet tomorrow’s critical challenges. ASQ India opened in
2010 in New Delhi, India. It brings together all of ASQ’s programs including training,
certification, membership (establishing Local Member Communities) and facilitation of
improvement initiatives. ASQ India is a 100% owned subsidiary of ASQ Inc., USA, and works
with almost all the major Indian organizations including the Tata Group companies, Maruti
Suzuki, major PSUs including HAL, NTPC, BHEL, GAIL, NHPC, BEL and SAIL, Indian
defense organisations, IT & ITES companies - Infosys, TCS, HCL, Genpact, etc. ASQ India
facilitates performance improvement, and capability development for many leading Indian and
international organizations in the healthcare sector, pharma sector, chemicals & process
industries, heavy industry, automobile supply chains and arms of Indian government dealing
with public services.

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Marketing Management of Akash Engineering Works

During my internship I was mainly assign in MARKETING AND SALES department. Akash
Engineering Works. Always determine what jobs need to be done, and how many and types of
workers will be required.

So, establishing the structure of the MKT management company assists in determining the skills,
knowledge and abilities of job holders. To ensure appropriate personnel are available to meet the
requirements set during the strategic planning process. It believes that the quality work comes
from quality workers who are well motivated and ready to take challenge to provide better
service.

UNITS IN MARKETING MANAGEMENT

 Marketing manager

 Physical distribution manager

 Staffing officers

 Staff

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 MARKETING MANAGER

PHYSICAL DISTRIBUTION
MANAGER

MANAGER

Warehousing Transportation Inventory Order and

control officer dispatch officer
Officer Officer
officer officer

Staff Staff Staff Staff

Marketing Manager:

He, along with other marketing activities, also directs and controls physical distribution
activities. Under him, the physical distribution manager is placed. Here, physical distribution is
treated as a part of marketing. He takes care of marketing and distribution activities.

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Physical Distribution Manager:

He is a direct authority responsible for physical distribution. He works under marketing

manager. His functions involve storage and warehousing, inventory management, transportation,
order processing and dispatching, communication, etc. He coordinates various activities needed
for effective physical distribution. Various officers are appointed under him for each type of
activities.

The officers who work under his direct supervision and control include:

1. Storage and warehousing officer

2. Inventory officer

3. Transportation officer

4. Order processing and dispatching officer

5. Communication officer, etc.

As per need, the required staff is appointed to assist each of these officers in performing their
respective tasks. Sometimes, more officers are appointed for different types of works such as
accountant, packing officers, and so on. The entire department headed by distribution
manager works as a team to deal with total distribution system.

Inventory Management:

Inventory refers to stock of goods meant for the future sales. It can also be said as reservoir
of goods held in anticipation of sales. Demand is fluctuating and exact prediction is not
possible. So, the primary purpose of holding inventory is to meet market demand
continuously. The firm always maintains adequate stocks of products to meet customer
orders immediately. It is considered as a link between ordering and production. Inventory
management supports demand creation and consumer satisfaction. Three types of costs are

28
 associated with inventory. The first is, holding costs (carrying costs), which include
warehousing and storage costs, costs of capital tied up in inventory, costs of price decline,
obsolescence, spoilage, pilferages, and taxes and insurance on inventory. The Second is,
costs of stock out or shortage, which include loss of sales, adverse impact on goodwill, losing
customers permanently due to shortage of stocks, and administrative costs. And, the third is,
replenishing or reordering costs (order processing costs), such as preparing and placing
order; transportation, insurances and wastage during movement; and costs of receiving,
inspecting, and handling materials. However, carrying costs and ordering costs are more
important, and if they are balanced, the total costs can be effectively reduced. A company has
to decide on total annual need of inventory, ordering size, and level of inventory (called as
ordering level) at which new order should be placed. It must determine maximum and
minimum quantity that may be needed at any time. The main issues are ordering size – how
much to order, and (reordering) ordering level – when to order.

Ordering and carrying costs are important considerations in inventory management. Ordering
and carrying costs are adversely related. If more inventory/stock is maintained, carrying costs
are high and ordering costs are low. Quite opposite to it, when low level of inventory is
maintained, carrying costs are low, and, due to more frequent order of smaller quantity,
ordering costs go high. Therefore, the manager should decide on the optimum order size to
reduce total cost of inventory. It is necessary to strike out balance between two types of costs
to minimize total costs

Recruitment:

Recruitment is the process by which a firm finds its employees, are perhaps the most critical
tasks any organization faces. Without the right people, no firm can function effectively. For a
recruitment program to be successful, managers should cooperate with the human resources staff
to define needs and predict vacancies. This recruiting may be done by internal or external.

29
Types of Recruitment:

There are two types of recruitment in this organization. They are:

 Internal Recruitment

 External Recruitment.

For Internal Recruitment:

The principal methods are-

 Job posting

 Use of computerized skills inventories Referrals from other departments

For External Recruitment:

Organizations rely on-

 Advertisements

 Public or private placement agencies

 Field recruiting

 Including campus recruiting

Point of Recruitment:
There are two level of recruitment.

 Entry level

 Lateral entry (Recruitment of experienced person)

30
 Entry level:

There are two entry-level post for recruiting fresh graduates and postgraduates. These are:

1. Probationary officer Level

2. Trainee Assistant Officer (TAO) Level

Probationary Officer:

Probationary officers are confirmed as officer after successful completion of one year probation
period. Probationary Officers are recruited throw completive written exam that is taken by IBA.
After taking exam top scorers are invited to appear the interview of management committee.
After appearing the interview they have to face an interview in front of Board of Directors.

For recruiting Probationary Officers advertisement are given in daily newspaper and web site
also. Only online applications are acceptable for Probationary Officers (PO). They have to apply
throw bdjobs.com. bdjobs supplies the database of CVs or resume to Akash Engineering Works
. HR team then short lists the resume of the candidates. Only short listed candidates are invited
for appearing the written exam. Short-listing criteria’s are given in the circulars. There are some
subjects, which are preferred for short listing.

These subjects are:

MBA (Major in Accounting, Finance, Marketing, Sales, MIS etc.)

English

Statistics

Economics

Mathematics

CSE

Development studies

31
Trainee Assistant Officer (TAO) Level

TAOs are confirmed as assistant officer (AO). TAOs are recruiting from walking CVs. Usually,
one written exam is managed by the management has taken for recruiting TAOs followed by one
Viva.

Lateral entry (recruitment of experienced person):

There are recruitments for experienced in management or brokerage sector, which is called
lateral entry. Length of services, job responsibilities, revolutionary background etc. is taken into
consideration for the lateral entry.

Selection

The critical criteria in this regard are job relatedness, reliability, and viability. For selection of
candidates following things are considered-

 Appearance

 Attitudes

 Knowledge

 Personal ability & mental ability

 Physical ability

 Qualification

 Communication skill

 Job knowledge (for lateral entry)

32
Leave management

Leave is earned by duty. Leave cannot be claimed as a matter of right, and leave admissible
under the service rule of Akash Engineering Works. may be granted by the Managing Director or
his authorized person, who may refuse leave, grant leave for a shorter period than applied for,
revoke leave of any description and recall an employee before the expiry of the leave.

One Officer is looking after the leave matter of employees and keeping leave records.
Employees of Akash Engineering Works . are enjoying following kinds of leaves-

Earned Leave 20 days in a year as per service rule of

AKASH ENGINEERING WORKS

Casual Leave 10 days in a year.

Sick Leave 14 days in a year + conditional additional

sick leave allowed by the mgt. as per
service rule of Akash Engineering Works

Maternity Leave 24 weeks for each issue up to two children.

Leave Without Pay 15 days once during the service life.

Paternity Leave 5 days.

Bereavement Leave 5 days.

Study Leave As per the rule of the organization.

33
Personal Profile Management
They maintain employees personal profile with hardcopy of documents for example: CV, NID,
Educational Certificates and other necessary documents.

Marketing operation management

Marketing operations management is a system that oversees an entire marketing process from
start to finish. It is a guide to efficiently execute all phases of a marketing project or strategy.
This concept is called end-to-end, a vital method for successful marketing. Marketing operations
management is a guide to bolster and explain different marketing strategies.

The best way to visualize marketing operations management is by comparing it to a beehive. The
process of a beehive (marketing operations) is overseen by a queen. Without the queen, the hive
is chaotic and unorganized – the worker bees don’t know what to do. Tasks such as collecting
nectar are something the queen directs. Think of the queen as marketing operations management.
Keep this idea in mind as you read more about marketing ops.

Marketing operations is wide-reaching, covering multiple strategies and tasks. Here are some of
the most important ones it envelopes:

 Customer relationship management (CRM)

 Data analytics

 Reports and statistics

 Digital asset management (DAM)

 Call analytics

 Content management system (CMS)

34
Ways to optimize marketing management

1. Dedicate and clarify individual roles within teams

As you create and specify marketing goals, divide team members in a manner which gives your
company the best chance of reaching these goals. Not only does this make them aware of their
responsibilities and roles, it also makes sure they’re accountable. To further this accountability,
supplement the roles you’ve created with scheduled performance reports.

2. Implement key software and technology

There are many tools available to further your marketing management ops. Make sure to use
systems that impact your marketing workflows. Things like digital asset management reduce the
time it takes to finish crucial steps of a marketing campaign.

3. Conduct regular data analysis

Part of marketing operations is analytics and conversion tracking. Accordingly, your marketing
management process needs to optimize these valuable statistics. Schedule the end phases of
campaigns to include wide-ranging reports.

Marketing operations continues to grow in both scope of tasks and the importance of marketing
roles. Ensure you have a management system in place to handle this increase.

35
SWOT Analysis

STRENGTHS:

The strengths of a company are the most important building blocks required for growth to take
place. The following are a few of the most prevalent strengths that Akash Engineering Works.
has at the present time.

Recruitment: Their recruitment and selection policy is very strong. Akash Engineering Works
recruits talented candidates from the market through proper testing- written and interview. The
written part contains questionnaires that are of IBA standard which is a renowned education
institution of our country.

Work environment: During my stay I found the work environment very satisfactory. Everyone
is cordial and helpful and cooperative. There is less internal conflict or politics at play which is
essential for conducting a productive working environment.

Transparency: For clear communication to the employees of the HR Practice in Akash

Engineering Works , they have a service rule book which they give to every employee. The
guide articulates important and covers all HR Practice followed by the organization. This is very
helpful both for the employees and the employer as it removes chances of misinterpretation, bias
etc.

Leave Management: They Provide a 44 days leave balance which include earn leave 20 days,
Casual leave 10 days and Medical leave 14 days. So employees have no worries regarding
having leave.

Accountable Corporate Governance is very important for the AMC:

Good Corporate Governance is an issue of vital importance to the Board and Management of
Akash Engineering Works . The Board of Directors, as the head level of authority, is responsible
and accountable for the overall direction and is ultimate answerable to regulatory authorities and
shareholders for the activities, strategies and performance of the company.

The board now has 9 members, which also includes 2 independent directors.

36
Akash Engineering Works board has a formal schedule of matters especially reserved for its
decision including corporate strategy, approval of budgets and balance sheet, annual financial
results, Director Appointment, proposal for dividend, approval of major corporate transactions
and credit proposals beyond the delegated business power of the management.

Training and development system of Akash Engineering Works is a prime reason of their
success:

Akash Engineering Works. gives regular training to the officer of both middle and lower levels.
Again if there is any strategy or technology change, there will be special training program
arranged based on individual needs. They arrange special training on their software also which
they use in the office to operate their system, which eventually becomes beneficial not only for
the employee but also for the organization, because if they do not know the exact procedure of
carrying out work in their system then that might affect them both the employee end into making
mistake, and as a result the reputation of the organization also might get hampered.

WEAKNESS:

Though Akash Engineering Works. is a company that has many strengths but it also has some
weakness. The followings are few of the most common weakness that Akash Engineering
Works has at the present time:

Inadequate human resources:

The human resources are not sufficient in terms of its service providing system. It has to
maintain a number of formalities to recruit employees.

Human Resource Planning:

There is not much Human Resource Planning at the Organization except for an annual need
assessment for required workforces

37
Lack of Job Analysis:

It is the important part of HR practice in an organization but not implanted in Akash Engineering
Works which means they are less informed about current market trends and that could lead to
loss of potential talents from their pool.

OPPORTUNITY:

In an organization opportunities are positive external environmental factors. An organization

should explore all possible opportunities available to it. These opportunities are intended to
improve the organization. By making improvements, the organization should be able to become
more competitive in the market. The following are available opportunities to Akash Engineering
Works in order for it to become more aggressive:

Purpose of quality management standards

Businesses use standards to satisfy their customers' quality requirements and for a range of other
reasons, such as:

• ensuring safety and reliability of their products and services

• complying with regulations, often at a lower cost

• defining and controlling internal processes

• meeting environmental objectives

Businesses committed to following quality management standards will lead to

• increase their profits

• reduce losses or costs across the business

• improve their competitiveness

• gain market access across the world

• increase consumer loyalty

38
Recruitment:

Most recruitment in here is through internal recruitment, they can spread the pool of entry level
employees through campus recruitment.

THREATS:

An organization’s threats are negative external factors. An organization should explore all
possible threats available to it. These threats are intended to diminish the organization. By
making improvements and proper monitoring of the threats, the organization should be able to
turn more competitive in the market. The following are threats are available to Akash
Engineering Works. in order to threaten its existence.

Changes in Technology :

The changes in Technology connected to the operation of same manufactures might create an
unfavourable impact on the Competitive industry.

The Lack of Motivation of Employees:

Sometimes the lack of motivation in employees can create a threat to the organization.
Employees may be overburdened with tasks that are not their core-competencies. As a result, the
quality and accuracy of deliverables duties may fall. Employee turnover may have a negative
effect on the overall performance of organization.

39
QUALITY ISSUES FOR INDIAN PRODUCTS IN INTERNATIONAL
MARKETS.

Geography and transportation

One of the first exporting challenges that you might have to deal with is the distance. If
you are planning to export your goods to a country that is far away from your location,
the process can get a bit complicated. Especially if the country is in a different continent
and therefore, a different system can be utilized. And the longer the distance gets, the
more complex transportation gets.

Payment methods

The payment method is very important when it comes to international trading. Some countries
might not share the same fiscal system with your country. And you will need help and assistance
when trading with such countries. There are also some international forms of payment that will
cover such situations, but they need to be present in both countries. There are several ways to
reach one of these payment methods, and with proper research, you should identify them. An
accountant will also help you make the best choice.

Different legal norms

When it comes to possible problems of exporting goods, the legal systems is an important one. It
also implies the safety system of a certain country that you want to trade with. You should stay
informed regarding government laws for goods safety, especially when you export foods. Some
regulations might delay the export-import process and create issues for both you and the local
importer. The most important problems of import and export come from a bad legal system in
one country or another

40
Language barriers

Language barriers can be a real issue when trading internationally. If your importer doesn’t
speak the same language things might be lost in the translation. The main trading language can
be used in English. However, many countries don’t have English as their national language, so
importers might use different translation programs to communicate with you. You can still make
a deal as long as you keep the language simple and as standard as possible. Hiring a translator
will save you from a lot of struggle when it comes to communication problems. And it is an
investment worth making because no one needs misunderstandings when there’s a lot of money
involved!

41
Understanding Porter's Five Forces
Porter's Five Forces is a business analysis model that helps to explain why various industries are
able to sustain different levels of profitability. The model was published in Michael E. Porter's
book, "Competitive Strategy: Techniques for Analyzing Industries and Competitors" in 1980.The
Five Forces model is widely used to analyze the industry structure of a company as well as its
corporate strategy. Porter identified five undeniable forces that play a part in shaping every
market and industry in the world. The five forces are frequently used to measure competition
intensity, attractiveness, and profitability of an industry or market.

Porter's five forces are:

1. Competition in the industry

2. Potential of new entrants into the industry

3. Power of suppliers

4. Power of customers

5. Threat of substitute products

Competition in the Industry

The first of the five forces refers to the number of competitors and their ability to undercut a
company. The larger the number of competitors, along with the number of equivalent products
and services they offer, the lesser the power of a company. Suppliers and buyers seek out a
company's competition if they are able to offer a better deal or lower prices. Conversely, when
competitive rivalry is low, a company has greater power to charge higher prices and set the terms
of deals to achieve higher sales and profits. Having good understanding of porters five force
model akash engineering understand competition in industry very well.

42
Potential of New Entrants Into an Industry

Firm knows that the entries for new competitors in this business is not so easy because of
high investment on machineries and trust worthy name of themselves in the market and
even providing best rate and good quality products to the consumers its very competitive
for new competitors to battle with old strategies.

Power of Suppliers
The next factor in the five forces model addresses how easily suppliers can drive
up the cost of inputs. To sort out these problems they buy raw material like steel
sheets and steel pipes directly from the main manufactures so that intermediate
dealers cannot short out their profit margin on daily basis.

Power of Customers
The ability that customers have to drive prices lower or their level of power is one
of the five forces. It is affected by how many buyers or customers a company
has, how significant each customer is, and how much it would cost a company to
find new customers or markets for its output. Their customer base is very large
and running at international level so they have different strategies for different
countries.

Threat of Substitutes
The last of the five forces focuses on substitutes. As per changing technologies
and easy to use machineries are in demands so that it is easy for competitors to
work in substitute products (which is not an easy task). Because they create
every product according to the customers need so that it’s easy for them to make
better substitutes and overcome the market.

43
 Chapter-4

DATA ANALYSIS

44
DATA ANALYSIS

Basing on the data gathered from the customers, which was analyzed, the following observations are
made.

 Majority of customers are satisfied by the overall service provided by the company.

 Most of customers are satisfied by the quality of the product but some are not .
 (see table and diagram-2)

 Most of the customers are motivated by the quality of products but some others are motivated
by the price and durability.
 Majority of the customer feel product reliable some other have a feeling of normal
 reliability.
 Most of the customer feel that versatility of products are outstanding.

AKASH ENGINEERING WORKS is providing quality products to the customers.

AKASH ENGINEERING WORKS has an ability to give total value to the customers.

• Majority of the customers are really satisfied with the services.

Customers are really satisfied with AKASH ENGINEERING WORKS and the majority of the
customers would suggest to their friends or family members to buy Product through AKASH
ENGINEERING WORKS in future.

66% customers said that, Manufacturer did not deliver the project on time.

Most of the customer wants good quality product.

45
 TABLE – 1

DO YOU FIND THE PRODUCT COSTLY?

Response No. of Customer Percentage

Yes 15 30%

No 35 70%

Series 1
40
35
30
25
20
15
10
5
0
yes No

Series 1

Diagram1

INTERPRETATION: While most of the people not found product costly.

46
 TABLE - 2

ARE YOU SATISFIED THE QUALITY OF THE PRODUCTS? WITH

Response No. of Customer Percentage

Yes 40 80%

No 10 20%

Diagram 2

INTERPRETATION: YES 80% of the customers are satisfied with the product.

47
 TABLE – 3

WHICH FACTORS MOTIVATE YOU TO BUY THE PRODUCT OF Akash

Engineering Works ?

Factors No. of customers Percentage

Price 15 30%

Quality 25 50%

Durability 10 20%

Diagram 3

INTERPRETATION: Price factor motivates customer to buy Akash Engineering products.

48
 TABLE-4

DO YOU FEEL THE PRODUCTS ARE RELIABLE ?

Response No. of Customer Percentage

Very reliable 35 70%

Somehow 10 20%
reliable

Not reliable 5 10%

Diagram 4

INTERPRETATION: yes customers feel very reliable towards Akash Engineering products.

49
 TABLE-5

HOW DO YOU COME TO KNOW ABOUT THE PRODUCT?

SOURCES No. of Customer Percentage

TV 44 88%

NEWSPAPER 2 4%

MAGAZINE 3 6%

CINEMA 1 2%

RADIO 0 0%

Chart Title

90

80

70

60

50

40

30

20

10

0
TV NEWSPAPER MAGAZINE CINEMA RADIO

Diagram 5

INTERPRETATION: most of the buyer know the product from TV.

50
 TABLE – 6

HOW MUCH OF YOU ARE SATISFIED WITH THE REGISTERATION OF YOUR

COMPLAINTS WITH THE MANUFACTURER?

Response No. of Customer Percentage

Very satisfied 35 70%

Somehow satisfied 10 20%

Not satisfied 5 10%

Diagram 6

INTERPRETATION: Customers are very satisfied with manufacturer.

51
 TABLE – 7

HOW WOULD YOU DESCRIBE THE OVERALL QUALITY OF SERVICE BACKUP FROM DEALERS OF THE
COMPANY?

Response No. of Percentage

Customer

Outstanding 30 60%

Good 10 20%

Acceptable 5 10%

Poor 5 10%

V. Poor 0 0%

Diagram 7

INTERPRETATION: Customers give outstanding rating to overall quality of service backup

from dealer Of the company.

52
 TABLE - 8

HOW WOULD YOU RATE THE MAINTENANCE?

Rating No. of Percentage

Customer

Good 25 50%

Average 20 40%

Bad 5 10%

Diagram 8

INTERPRETATION: Most of the customers rate maintenance as good .

53
 TABLE – 9

HAVE YOU EVER COME ACROSS ADULTERATION OR DUPLICATION ITEMS?

Response No. of Customer Percentage

YES 10 20%

NO 40 80%

Sales

YES NO

Diagram 9

INTERPRETATION: 20% Customers are find the duplicacy .

54
 TABLE - 10

HOW LIKELY IS THAT YOU WILL CONSIDER BUYING ANOTHER PRODUCT IN FUTURE?

Rating No. of Customer Percentage

Very Likely 44 88%

Quite Likely 2 4%

Possibly 3 6%

Unlikely 1 2%

Very Unlikely 0 0%

Diagram 10
INTERPRETATION: Customers are very likely in buying PRODUCT in future.

55
 TABLE - 11

HOW MANY OF YOU ARE SATISFIED WITH THE OVERALL SERVICES OFFERED BY
THE COMPANY?

SL. RESPONSE NUMBER OF PERCENTAGE OF

No. RESPONDENTS RESPONDENTS

1. Satisfied 42 84%

2. Not 8 16%
satisfied

Total 50 100 %

Diagram 11

INTERPRETATION: 84% people are satisfied with overall service offered by the company.

56
 Chapter-5

Finding Recommendation And Conclusion

57
FINDINGS

 Being a manufacturer it is very important for the company to set their preferences in
regard to target audience

 Marketing and proper advertisement will also make the customers aware of the upcoming
products and will provide them the knowledge

 Relatively new company in the market and having high competition the respondents
agreed to a certain level that the easy availability and quality of the products is the main
and leading beat selling point

 The survey showed the most of the people who were surveyed are happy with the product
and after sales service

58
Recommendations

 The organization should practice proper Akash Engineering Works guideline. The
purpose of Human Resource Management is to improve the productive contribution of
people.

 Communication: It can be defined as transmitting, receiving, and processing information.

 Sales Promotion: It refers to any paid consumer or trade communication program of

limited period that adds substantial value to a product or brand.

 To get effective and efficient employee, the organization should arrange proper training
and development programs.

 The entire HR department should be well informed regarding the employment personal.
The organization should provide well direct compensation as well as direct to its staffs.

 The management should have job evaluated salary structure, which is most competitive
than other organizations in the country.

 To evaluate employee’s performance; the management should follow promotion policy

properly.

 In order to get competitive advantage and to deliver quality service, top management
should try to modify the services.

 Periodical performance appraisal and giving recognition and rewards to the qualified
employees to keep motivating them.

 Proper training needed for ensuring efficient performance of the employees.

 The management should create customers database and continuously informing the
investors about the available facilities or opportunities which will work to achieve twin
goal at a time; one is direct marketing and another is large pool of customers database.

 Standards are important to the bottom line of every organization. Successful companies
recognize standards as business tools that should be managed alongside quality, safety,
intellectual property, and environmental policies. Standardization leads to lower costs by
reducing redundancy, minimizing errors or recalls, and reducing time to market.

59
Conclusion
From the above discussion it can conclude such a way that since marketing management is a
continuously practicing issue so it plays a significant role on organizations overall performance.
If an organization wants to gain full benefit from marketing management it should follow all the
sections of MKT. As a small AMC few persons are recruited for its operations and
performances. But it will expand soon or later and then the number of Sales employee may not
be enough to run the company.

Standard and Brand promotion according to the international market level is also that much
important to keep sales running. Digitalization is an important fact by that everyone needs to go
through.

Committed and trustworthy employees are the most significant factors to becoming an employer
of choice, it is no surprise that companies and organizations face significant challenges in
developing energized and engaged workforces. However, there is abundance of research to
demonstrate that increased employee commitment and trust in leadership can positively impact
the company’s bottom line. In fact, the true potential of an organization can only be realized
when the productivity level of all individuals and teams are fully aligned, committed and
energized to successfully accomplish the goals of the organization. Thus, the objective of every
company should be to improve the desire of employees to stay in the relationship they have with
the company.

60
BIBLIOGRAPHY

 www.akashengineeringworks,com

 www.akashengineeringworks.in

 http://m.indiamart.com

 IB503 International Marketing

 Wikipedia

 https://www.canto.com/blog/marketing-operations-management/

 www.managementstudyguide.com/

 https://www.linkedin.com/

 https://www.scribd.com/

 http://www.managementparadise.com/

 https://www.academia.edu/

 http://www.crectirupati.com/

61
QUESTIONNAIRE

Name

Address

Contact

Email

1.DO YOU FIND THE PRODUCT COSTLY?

Response

Yes

No

2 - DO YOU SATISFIED WITH THE QUALITY OF THE PRODUCT?

Response

62
 Yes

No

3.WHICH FACTOR MOTIVATES YOU TO BUY THE PRODUCT FROM AKASH ENGINEERING WORKS?

Factors

Price

Quality

Durability

Security

4.DO YOU FEEL THE PRODUCT’S ARE RELIABLE ?

Response

Very reliable

Somehow
reliable

Not reliable

63
5.HOW DO YOU COME TO KNOW ABOUT THE PRODUCT?

SOURCES NO. OF
CUSTOMER
TV

NEWSPAPER

MAGAZINE

CINEMA

RADIO

6.HOW MUCH YOU SATISFIED WITH THE REGISTERATION OF YOUR COMPLAINTS WITH
THE MANUFACTURER?

Response

Very

satisfied

64
 Somehow

satisfied

Not

satisfied

3-
7.HOW WOULD YOU DESCRIBE THE OVERALL QUALITY OF SERVICE BACKUP FROM
DEALERS OF THE COMPANY?

Response

Outstanding

Good

Acceptable

Poor

V. Poor

8.HOW WOULD YOU RATE THE MAINTENANCE ?

Rating

Good

Average

Bad

65
9.HAVE YOU EVER COME ACROSS ADULTERATION OR DUPLICATION ITEMS?

RESPONSE

YES

NO

10.HOW MANY OF YOU SATISFIED WITH THE OVERALL SERVICES OFFERED BY COMPANY?

a- Satisfied

b- Not Satisfied

66
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68