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300+ (UPDATED) Social Media Marketing MCQs and Answers (PDF)
300+ (UPDATED) Social Media Marketing MCQs and Answers (PDF)
300+ (UPDATED) Social Media Marketing MCQs and Answers (PDF)
b. people
c. discussions
d. interests
Ans: b
Mcqs on Social Media Marketing
2. Social networks have an enormous information sharing capacity. As such, they are
a great distribution channel for ________. | Social Media Marketing mcqs
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
Ans: d
3. Which social network is considered the most popular for business to business
marketing? | Social Media Marketing mcqs
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
Ans: d
4. One advantage a non–profit has when opening a private social network is. | Social
Media Marketing mcqs
a. its tax exempt status makes the start up cost of a private social network more affordable.
Ans: c
Ans: b
6. Facebook and LinkedIn are the most popular social networks globally. | Social
Media Marketing mcqs
a. True
b. False
Ans: b
7. The first step when marketing with social networks is to identify the goals and
strategies. | Social Media Marketing mcqs
a. True
b. False
Ans: a
8. Facebook Places is targeted to large brands and companies with big budgets. |
Social Media Marketing mcqs
a. True
b. False
Ans: b
b. False
Ans: a
10. A white label social network’s primary difference is that it is privately run by a
nonprofit organization or corporation. | Social Media Marketing mcqs
a. True
b. False
Ans: a
11. What methods of social network marketing should a company always use? | Social
Media Marketing mcqs
a. Blogging only
Ans: b,d
12. What is the term adopted for updates by Twitter users? | Social Media Marketing
mcqs
a. Tweets
b. Twoots
c. Twinks
d. Posts
Ans: a
Ans: a,b,c
Ans: c,d
15. Why is it important to post to a blog regularly? | Social Media Marketing mcqs
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to index
16. Which of the following is an important aspect of creating blogs and posting
content? | Social Media Marketing mcqs
a. Using a witty user name
d. Using humor
Ans: a,b,c
b. Video blog
Ans: b,d
18. What can a company do on Facebook apart from their page to create a following?
| Social Media Marketing mcqs
a. Post more updates than usual
Ans: d
19. How can a company ensure that the proper audience finds their YouTube videos? |
Social Media Marketing mcqs
a. Post links on the company blog to the YouTube videos
c. Use of keywords
Ans: a,c
20. In a company who should own the social marketing plan? | Social Media
Marketing mcqs
a. Head of Marketing
b. CFO
c. President
d. Operational staff
Ans: a,b
Ans: a,c
22. What is meant by A/B testing in marketing?
a. Testing of 2 different products
c. Clinical testing of medical products before legally allowing them for sale
Ans: b
Ans: a
c. Different pricing levels can be tested to see what elicits the best consumer response
Ans: c
25. What would the marketing budget section of a marketing plan detail?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
Ans: b,c
26. How can a company use the same material for both traditional and social network
marketing?
a. Posting a luring comment on Twitter the company site
Ans: c,d
b. As often as needed in order to revisit the plan of action and revise any new actions
Ans: b
28. Which of the following would be leveraging both social network and traditional
marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is a free trial
offer
c. Posting an advertisement on a message board
Ans: b
29. How does creating a social network marketing plan differ from a traditional
marketing plan?
a. The brand image should be completely different for social marketing
b. The staff requirements and skill sets for social marketing are different
c. There is no need for a social marketing plan, but social marketing plan is required for traditional
marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Ans: b,c
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Ans: c
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