Set 1

1) Which of the following is the correct depiction of Digital Marketing?

a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above

Answer: d) All of the above

2) __________ doesn't fall under the category of digital marketing.

a. TV
b. Billboard
c. Radio
d. All of the above

Answer: d) All of the above

3) Which of the following is incorrect about digital marketing?

a. Digital marketing can only be done offline

b. Digital marketing cannot be done offline.
c. Digital marketing requires electronic devices for promoting goods and
services.
d. In general, digital marketing can be understood as online marketing, web
marketing, and e-mail marketing.

Answer: b) Digital marketing cannot be done offline.

4) How many types of pillars do we have in digital marketing?

a. 1
b. 2
c. 3
 d. 4

Answer: b) 2

5) Which of the following is involved in the digital marketing process?

a. RSA
b. Voice Broadcasting
c. Podcasting
d. All of the above

Answer: d) All of the above

6) What is considered while creating a front page of the website or homepage?

a. References of other websites

b. A brief elaboration about the company
c. Logos portraying the number of awards won by the web designer
d. None of the above

Answer: d) None of the above

7) What is the name of the process in which marketing is achieved by incorporating

tools, techniques, electronic devices, technologies, or systems?

a. Internet Marketing
b. Direct Marketing
c. Electronic Marketing
d. Interactive Marketing

Answer: c) Electronic Marketing

8) Which of the following is not specifically required by the search engines?

a. Poor user experience

b. Keyword stuffing
c. Buying links
 d. All of the above

Answer: d) All of the above

9) Which of the following factors are responsible for leaving an impact on the Google
PageRank?

a. The text depicting inbound links to a page of a website.

b. A total number of inbound links to a website's page.
c. The subject matter of the site providing the inbound link to a page of a
website.
d. The number of outbound links on the page that contains the inbound link
to a page of a website

Answer: b) Total number of inbound links to a website's page

10) The full form of FFA page is __________.

a. Free for All Links

b. Free for Alexa
c. Free for Alternative Links
d. Free for All Search Engine

Answer: a) Free for All Links

11) Which of the following is the correct depiction of optimization strategy?

a. Orange Hat Techniques

b. Grey Hat Techniques
c. Shady Hat Techniques
d. Blue Hat Techniques

Answer: b) Grey Hat Techniques

12) __________ is responsible for hamper the search rankings.

a. Connecting to your own website from any random website.
b. Utilizing the same colors of texts as that of your background pages.
c. Integrating page templates into your page template.
 d. None of the above

Answer: b) Utilizing the same colors of texts as that of your background pages.

13) Which of the following is the correct name for Facebook's ranking algorithm?

a. Face Rank
b. Edge Rank
c. Like Rank
d. Page Rank

Answer: b) Edge Rank

14) Micro-blogging can be defined as __________.

a. Mobile related blogs

b. Blogs posted by companies instead of an individual
c. Blogs encompassing limited individual posts, which are typically limited by
character count.
d. None of the above

Answer: c) Blogs encompassing limited individual posts, which are typically

limited by character count

15) Name the features offered by LinkedIn for paid business accounts.

a. Facilitate posting pictures

b. Facilitate to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users

Answer: b) Facilitate to connect directly and send messages to people

16) In what ways can site traffic help in assessing the market value?

a. Overall site traffic can be followed, and a general idea of marketing's

impact can be determined.
b. There is no association between the site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
 d. Product sales from the company website can be attributed directly to the
marketing campaign

Answer: c) Ads can send receivers to a specific landing page, which can be
tracked

17) Creative marketing can be defined as __________.

a. A marketing department entailing several employees.

b. The brand value of an organization.
c. A set of schemes undertaken by the organization for distributing the
marketing material.
d. The marketing content and its inventive aspect.

Answer: d) The marketing content and its inventive aspect.

18) Which of the following is the correct abbreviation CMS?

a. Content Maintenance Site

b. Content Maintenance System
c. Content Management System
d. Content Marketing System

Answer: C) Content Management System

19) Which of the following doesn't define the correct roles and responsibilities of
content marketing strategy?

a. A strategy that tries to appeal and recall its target audience.

b. A marketing strategy approach.
c. Yet another name of social media marketing.
d. A technique more focused on creating and distributing valuable as well as
relevant content to its users/audiences.

Answer: c) Yet another name of social media marketing

20) Which of the following practices are not suggested for producing relevant content?
a. For creating notable content recurrently, create hero "content for tent-pole
events".
b. For creating valuable content constantly, create a series of scheduled hub"
content."
c. For creating more content than your competitors, create lots of articles that
are short, unsubstantial, or otherwise lacking in helpful specifics.
d. For creating relevant content consistently, create help" content to answer
queries."

Answer: c) For creating more content than your competitors, create lots of
articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

21) Which of the following are essentially required to make a business case for content
marketing?

a. Industry best practices.

b. Objectives and KPIs.
c. Impacts and challenges.
d. All of the above

Answer: d) All of the above

22) Which of the following is incorrect?

a. If you know about your target audience's intent, you can easily focus on
creating valuable content.
b. You should compare the value of Content Marketing with that of other
marketing strategies carried out by competitors.
c. Both (a) and (b) are true
d. Both (a) and (b) are false

Answer: c) Both (a) and (b) are true

23) Which of the following metric is used for tracking the status of email marketing?

a. Conversion Rate
b. Open Rate
c. Bounce Rate
 d. All of the above

Answer: d) All of the above

24) Which of the following features corresponds to the role of the lead nurturing
platform?

a. A/B Testing
b. Campaigning
c. Landing Page Creation
d. All of the above

Answer: d) All of the above

25) In the email campaign, __________ delivers the advertisements into the group of
targeted customers.

a. Spoofing
b. Indirect email marketing
c. Direct email marketing
d. Spamming

Answer: c) Direct email marketing

26) What will happen if white space is repeatedly used around the object?

a. It will reduce the readability

b. It will create a border
c. It will make it more appealing by augmenting the object
d. All of the above

Answer: c) It will make it more appealing by augmenting the object

27) __________ plays a vital role in persuading the open rates.

a. Word choice
b. Industry
c. Personalization
d. None of the above
Answer: c) Personalization

28) Which of the following is the most common delivery channel in terms of mobile
marketing?

a. Graphic
b. Text
c. Voice call
d. Search engine marketing

Answer: b) Text

29) In mobile marketing, the full form of LBS is __________.

a. Location-based service
b. List-based service
c. Lead-based service
d. None of the above

Answer: a) Location-based service

30) What is meant by Impression Share?

a. The percentage of times your ad was displayed divided by all possible

impressions for that search term.
b. The percentage of times your ad was displayed when it was eligible to be
displayed.
c. The percentage of times your ad was displayed higher than your primary
competitor.
d. The percentage of impressions you lost due to a low ad rank.

Answer: c) The percentage of times your ad was displayed higher than your
primary competitor.

31) In order to assess the maximum revenue generated by an Ad on the app, which of
the following metrics is chosen by the developer?

a. eCPI
b. eCOM
 c. eCPA
d. None of the above

Answer: c) eCPI

32) Which of the following options can help monetize a free app?

a. In-App Purchase
b. Ad Revenue
c. Both (a) and (b)
d. None of the above

Answer: c) Both (a) and (b)

33) Which of the following formulas is used by Pay-per-click?

a. Ads clicked (#) / Advertising cost ($)

b. Advertising cost ($) + Ads clicked (#)
c. Advertising cost ($) / Ads clicked (#)
d. Ads clicked (#) * Advertising cost ($)

Answer: c) Advertising cost ($) / Ads clicked (#)

34) Which of the following factors leads to a Successful PPC Advertisement?

a. Selecting Relevant Keywords

b. Improved Landing Page Quality
c. Quality Score
d. All of the above

Answer: d) All of the above

35) The correct formula for determining an actual CPC as when an advertisement is
clicked can be mathematically derived as __________.

a. Position * QS
b. Impressions * Clicks
c. Clicks / Impressions
d. QS * Max CPC (bid)
Answer: d) QS * Max CPC (bid)

36) The affinity audience can be defined as __________.

a. A user similar to that of your remarketing list

b. A marketing user who is willing to make a purchase
c. A user showing a continuous interest in the matter
d. A user similar to that of your customer list

Answer: c) A user showing a continuous interest in the matter

37) In which case the conversion rate optimization results in diminishing returns?

a. When the conversion rate is 30%

b. In 5 years
c. When you don't notice any dramatic increase in results
d. Never

Answer: d) Never

38) Which of the following correctly defines the main concept behind Conversion
Optimization?

a. Rapidly making significant changes to check which one possesses the

fastest results
b. Making insignificant incremental changes over time to check which one
possesses the best results
c. Making numerous changes on your website to check the result
d. Frequently changing the website's layout to see if it appeals to more
audience

Answer: b) Making insignificant incremental changes over time to check which

one possesses the best results

39) In what ways can you beat your customer's expectations?

a. By making your product more appealing

b. By providing unique services to your customer
 c. By providing great deals in terms of discounts to your customer
d. By getting appropriate and relevant reviews from your customers on your
website

Answer: b) By providing unique services to your customers

40) The user session can be identified by the __________.

a. Authenticate users
b. IP Address
c. User Agent
d. All of the above

Answer: d) All of the above

41) What is the need to analyze digital analytics?

a. For making better decisions related to the business

b. For generating higher revenue from the website
c. To define genuine customers for your business
d. For appealing more users to drive more traffic

Answer: a) For making better decisions related to the business

42) Google Analytics can never recognize returning users on mobile apps.

a. True
b. False
c. Can be true or false
d. Not defined

Answer: b) False

43) Which of the following option will correctly give the success rate of the latest
Facebook post?

a. Click-through and pageviews

b. Impressions and click-through
 c. Likes and Impressions
d. Reach and engagement

Answer: d) Reach and engagement

44) The hyperlink refers to a __________.

a. Inbound link
b. Outbound link
c. IFTTT link
d. KPI link

Answer: a) Inbound link

45) What is the correct abbreviation of SERP?

a. Search Engine Result Page

b. System Engine Random Page
c. Search Estimate Result Page
d. System Estimate Random Page

Answer: a) Search Engine Result Page

46) The main advantage of online advertisement is __________.

a. Low-cost promotional strategy

b. Online advertising is promotional as well as informational
c. Trackable
d. All of the above

Answer: d) All of the above

47) Where do we use keywords?

a. Tags
b. Title
c. Description
 d. All of the above

Answer: d) All of the above

48) How many lines are essentially required to write in the description box of a channel?

a. 5
b. 2
c. 3
d. 1

Answer: a) 5

49) The correct abbreviation of ROI is __________.

a. Risk on investment
b. Return on income
c. Risk on income
d. Return on investment

Answer: d) Return on investment

50) __________ falls under the A/B testing tools.

a. Google Content Experiments

b. Visual Website Optimizer
c. Both (a) and (b)
d. None of the above

Answer: c) Both (a) and (b)

Set 2
1. Digital marketing is often referred to as___________.
A. online marketing
B. internet marketing
C. web marketing
D. All of the above
Ans : D

Explanation: Digital marketing is often referred to as online marketing, internet marketing

or web marketing.

2. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above
Ans : D

Explanation: All of the above is a type of digital marketing activity.

3. Which of the following is not a traditional forms of digital

marketing?
A. radio
B. TV
C. billboard
D. All of the above
Ans : D

Explanation: All of the above is not a traditional forms of digital marketing.

4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that
involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet
marketing or web marketing.
Ans : C

Explanation: Digital marketing can be done both online and offline.

5. How many main pillars of digital marketing?

A. 2
B. 4
 C. 3
D. 5
Ans : A

Explanation: The 2 main pillars of digital marketing are online marketing and offline
marketing.

6. Marketing that moves away from a transaction-based effort to a

conversation (i.e. two-way dialogue) and can be described as a
situation or mechanism through which marketers and a customer
(e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
Ans : C

Explanation: Marketing that moves away from a transaction-based effort to a

conversation (i.e. two-way dialogue) and can be described as a situation or mechanism
through which marketers and a customer (e.g. stakeholders) interact usually in real-time
is known as:Interactive marketing.

7. In the first 10 years, the web was heavily used as a static

publishing and/or retailing (transactional) channel. This was
known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
Ans : C

Explanation: The first 10 years of the web was characterized by what we call Web 1.0,
wherein the web was heavily used as a static publishing and/or retailing (transactional)
channel.

8. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B
Ans : D

Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast,
blogging, podcasting, video streams, wireless text messaging, and instant messaging.

9. A website`s front - or home page should include_____________

A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above
Ans : D

Explanation: A website`s front - or home page should include none of the above options.

10. This is the process of marketing accomplished or facilitated

through the application of electronic devices, appliances, tools,
techniques, technologies and or systems:
A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing
Ans : C

Explanation: This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies and or
systems:Electronic marketing

11. The 4Ps of marketing as defined by Philip Kottler are:

A. Price, Product, Place, and Promotion
B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person
Ans : A

Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place,
and Promotion.

12. Which one of these statements is correct?

 A. There is a slow decline in digital budgets with an average reduction of
10% in digital marketing budget.
B. 98% of marketers affirm that offline and online marketing are merging
C. Online marketing professionals are paid 50% less than marketing
professionals.
D. Around 25% of the global population is now on the Internet.
Ans : B

Explanation: It is true that 98% of marketers affirm that offline and online marketing are
merging (Source: Gartner's report in 2016).

13. What are the key considerations for people in sales while they
use social media for selling (Social Selling)?
A. Check if their clients are on social media and then connect with them on
the relevant social networks
B. Avoid using social media to sell
C. Build their professional brand and then position themselves as subject
matter experts in their field to build credibility
D. Connect with their clients and prospects on LinkedIn and then start
liking/commenting/sharing their posts
Ans : C

Explanation: Social selling is the art of using social networks to find, connect,
understand, and nurture sales prospects. People in sales should first build their
professional brand and then position themselves as subject matter experts in their field
to build credibility.

14. Which one of the following statements is true?

A. LinkedIn works best for B2B organizations
B. Pinterest is great for driving traffic to your product catalog on your website
C. Facebook is excellent for businesses that operate in the consumer
market
D. All of the above
Ans : D

Explanation: Each social network has its own specific characteristics. All the statements
above are true.

15. How would you describe what multi-channel attribution does?

 A. Gives the conversion credit to the first click
B. Assigns equal percentages for conversions to every step
C. Accredits deserving touch points along the conversion journey
D. Gives the conversion credit to the last click
Ans : C

Explanation: Multi-channel attribution helps to identify the touch points in the path to
purchase and clarify which channels contribute to what customer actions

16. Why did Internet Service providers clamp down on personal

emails being used for mailing purposes?
A. Because it would use excessive server resources
B. Because they couldn't check who was opening the email
C. Because it would slow down the network
D. Because it was against the email user guidelines
Ans : A

Explanation: Internet Service Providers clamped down on email volumes and private
accounts because emails consumed server resources and some of the emails were old,
invalid or bounced.

17. What makes the mobile phone the ultimate brand engagement
platform?
A. The mobile phone allows for targeted messages, advertising and apps to
drive engagement.
B. The mobile phone enables businesses to use apps to drive engagement.
C. The mobile phone allows SMS, Messaging and Social Media to drive
engagement.
D. The mobile phone allows for targeted messages, customer engagement,
and interactive features to drive engagement.
Ans : D

Explanation: Mobile phones enable marketers to use hyper-segmentation to reach

specific groups with an accurately tailored message.

18. Location is a unique feature of Mobile Marketing because

____________.
 A. It enables brands to hyper-target their customers.
B. It allows you to customize the marketing messages to suit the needs of
users of a particular location.
C. It allows you to personalize your marketing messages to the mobile user
in a particular location.
D. You can run different campaigns based on the location of the mobile
user.
Ans : B

Explanation: Location-based services can be an integral part of marketing strategy to

track customers of a certain location. Customizing the marketing messages to suit the
users of a particular location is a unique feature of mobile marketing.

19. What are the two types of targeting that can be done with PPC
advertising?
A. Reaching people by demography and reaching people by interest
B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through
Remarketing
Ans : B

Explanation: PPC is known for its ability to reach users who are actively searching, but it
can also be highly targeted. The two types of targeting you can do with PPC advertising
is reaching new prospects and reaching prior visitors (Remarketing).

20. What is an ad group?

A. An ad group is a collection of related keywords and ads.
B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category.
Ans : A

Explanation: An ad group is a collection of related keywords and ads. As ad groups are

at the bottom of the settings flow, they inherit settings from the account and the
campaign.

SET 3
1. the customer review of a product on an E-Commerce website.
a)Awareness about the brand
b)Awareness about the product
c)Experience the product
d)Both a&c
Answer: b
2.The main objective of digital marketing is to _________
3.buying relevant keyword and Paid search marketing is about bidding
a)True
b)False
c)May be
d)May not
Answer: a
4. People who had earlier visited the site is __________ Customising
advertisement to.
a)Search retargeting
b)Contextual marketing
c)Remarketing
d)None
Answer: c
5. This aims at influencing users who have begun their research on search
engines, but not needed that they have visited a brand site.
a)Contextual marketing
b)Search retargeting
c)Remarketing
d)Both a&b
Answer: b
6. Which platform can be used by advertisers and purchase ad impressions
across ad exchanges?
a) demand-side platform
b)supply side platform
c)Ad network
d)None
Answer: a
7. Real-time bidding is a form of programmatic buying
a)True
b)False
c) Partially True
d) None
Answer: a
8. Which capabilities are offered by Web Content Management Tools?
a)Centralized version control
b)Simplification through templates
c)Integration with enterprise applications
d)all
Answer: d
9. Which design approaches help in building sites that are optimized for various
screen sizes?
a)Mobile optimized design
b)Responsive web design
c)Progressive enhancement
d)Adaptive web design
Answer: b
10. Site designing for mobile is very similar to the web.
a)True
b)False
c)May be
d)May not
Answer: b
11.Profits related to a new product in its introductory stage of profit related to new
product
A.negative
B.positive
C.higher
D.declining
Answer: A
12. ____________classified by decoding, feedback, encoding and response are
together in communication process.
A.communication tools
B.communication channels
C.communication parties
D.communication function
Answer: D
13.Product development comes from_________ source of idea.
A.internal sources
B.external sources
C.product extension
D.both a and b
Answer: D
Answer
14.Which way of consumers feel or perceive towards an actual product or
potential market offering
A.sales concept
B.product images
C.product idea
D.customer management
Answer: B
15.which Products like as “VHS tapes”
A.product classes
B.branding
C.product forms
D.product perception
Answer: B
16.__________ behavior Highly involved consumer buying behavior while
perceiving significant differences between brands
A.complex behavior
B.variety seeking behavior
C.dissonance reducing behavior
D.habitual behavior
Answer: A
17.___________Procedure in marketing which consists of enlisting opinion
leaders as “brand ambassadors” is called
A.Leading
B.online
C.Buz
D.none of the above
Answer: C
18.customer is _________, If customer’s expectations and products performance
matches
A.satisfied
B.dissatisfied
C.delighted
D.none of these
Answer: A
19.Stages such as conviction stage, liking stage, preference stage, and actual
purchase stage are all of the process called
A.channeling
B.buyer readiness
C.channel designing
D.strategic
Answer: B
20.When the new developed product concept is tested, the next immediate step
is to

A.market strategy
B.a testing technique
C.intermediaries
E.logistic network
Answer : A
21.____________communication process, receiver and sender are classified as
A.functions
B.parties
C.tools
D.channels
Answer: B
22.stage in which purchase intention is transformed in to purchase decision is
called
A.need recognition
B.information search
C.purchase decision
D.both b and c
Answer: C
23.media and message are considered as_____________ in communication
process
A.tools
B.channels
C.functions
D.parties
Answer: A
24.’Maslow’s hierarchy of needs
A.physiological
B.self-actualization
C.esteem needs
D.all of above
Answer:D
25.___________ is classified An idea for a possible product that company will
offer
A.product idea
B.product image
C.customer management
D.none of the above
Answer: D
26. A detailed stated version of shortlisted new ideas in meaningful consumer
terms is best classified as
A.concept
B.phase
C.screening
D.raw-material screening
Answer: A
27. The tendency of difficult understanding related to the use of market offering is
called
A.relative advantage
B.complexity
C.communicability
D.compatibility
Answer: B
28.which triggers positive or negative emotions leads to purchase motivation
A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal
Answer : A
29.Customers in growth stage of life cycle of products are classified as
A.innovators
B.early adopters
C.middle majority customers
D.laggards
Answer B
30.Considering non-personal communication channels, magazines, direct mail
and newspapers are considered as
A.online media
B.print media
C.broadcast media
D.display media
Answer :B
31.Product development process after analysis of business next step to be taken
is
A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing
Answer:A
32.who is suspicious of change is classified as
A.late majority
B.early majority
C.laggard
D.early adopter
Answer:C
33.which is reflected in web design through ______.
A.different feature stories appealing to different members
B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process
Answer:C
34. Many consumer products are a key difference between B2C and B2B
marketing which is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members
Answer: B
35.which goal of a business-to-business website involves an interactive dialogue
with a virtual salesperson?
A.sizzle
B.sell
C.speak
D.save
Answer: B
35.which goal of a business-to-business website involves gaining permission
from a website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save
Answer: B
36. Business-to business eCommerce involves commercial transactions between
other organizations and organizations.
A.True
B.False
C. May be
D. May not be
Answer: A
37.the example of business-to-business services offered by Google which gains
advertising revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website
Answer: C
38. ______ is an example of business-to-business services offered by Google
application running as part of a customer’s website.
A.Google Search application providing online website search
B.Google Apps Business Application
C.YouTube Brand Channel
D.Google AdWords click sponsored link advertising
Answer: A
39.which is normally run by a consortium of buyers in order to establish an
efficient purchasing environment.
A.B2B independent e-marketplace.
B.buyer-oriented marketplace.
C.supplier-oriented marketplace.
D.vertical and horizontal e-marketplace.
Answer: B
40.which is an online platform operated by a third party and is open to buyers or
sellers in a particular industry.
A.vertical and horizontal e-marketplace.
B.supplier-oriented marketplace.
C.buyer-oriented marketplace.
D.B2B independent e-marketplace.
Answer: D
41. By bulk buying of items, One aim of e-procurement is to increase savings
A.right quantity.
B.right thing.
C.right quality.
D.right price.
Answer: A
42. Which production is related to procurement?
A.Office supplies.
B.Raw materials.
C.Information systems.
D.Furniture.
Answer: B
43. In a market where companies build close connective relationships where
Internet technology will not feature strongly in the development of these
relationships, this is known as a ______ relationship. | Digital Marketing Mcqs
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Automated
D.High Tech/Low Touch, Personal
Answer: A
44.where technology will not feature in the development of these relationships,
this is known as a ______ relationship.
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Personal
D.High Tech/Low Touch, Automated
Answer: B
45.website functions, which are the most important?
A.Having free reports
B.services your company provides
C.Capturing email addresses of visitors
D.information on every page
Answer: C
46.Way promote a business with social media is__________
A.your company, services, and products
B.many contacts as possible
C. Offer a lot of helpful
D.potential clients to visit your website
Answer: C
47.search page engine optimization refers to_________
A.Programming keywords into a website
B.each page of a website for design
C.amount of links coming into your website
D.The number of search engine sites a website
Answer: A
48. The best way to improve search engine ranking is with
A.Video
B.A blog
C.Having at least 500 words on the page
D.a lot of graphics per page
Answer: B
49.which main objective of branding is?
A.customers recognize your logo and marketing materials
B.earn trust from your customers
C.Promotional materials that match
D.a unique tag line
Answer: B
50. Which marketing techniques are most likely to pay you?
A. Pay click advertising
B.Using social media marketing
C.Posting press
D.article marketing
Answer: D
51.is it most ideal to send a press release?
A.when there is “big news” happening
B.around the holidays
C.news seems to be slow
D.Tuesday through Thursday for newsworthy
Answer: D
52.the best way to make money “while you sleep”?
A.up good marketing ideas by dreaming
B.Selling stuff
C.Having products on your website
D.spouse who works the night shift
Answer: C
53.the possibility of website visitors following through on contacting you is
A. Offer a 1-800-#
B. Tell them to call you
C.”take away” with your contact information
D. Offer testimonials
Answer: B
54.which is keeping someone on your website and encouraging them to come
back?
A. Make a website things to do a website interactive such as quizzes, downloads,
etc
B.a lot of text to read
C. Make it difficult to locate
D.Pack a lot of graphics and photos
Answer: A
55. SEO stand for?
A.ite Engine Optimization
B.Search Engine Optimization
C.Site Efficiency Optimization
D.none of these
Answer: B
56.which name is the latest major change in functionality?
A.Farmville
B.Timeline
C.Newsfeed
D.both A&B
Answer: B
57._________ name of the Hosting Company that is used for all external
consumer-facing sites?
A.Verizon
B.HP
C.Rackspace
D.none of these
Answer: C
58.________ is the new content management tool for SWEET ?
A.Sitecore
B.CMS Lite
C.Sharepoint
D.none
Answer: A
59. A Robust Social Media Plan Includes Which Of The Following?
A. A long-term schedule identifying when to post content
B. A list of content that mimics competitor content
C. All of your online business goals
D. A list of friends who can post on the accounts
Answer: A
Which Of The Following Factors Can Impact The Open Rate Of Your Email
Campaigns?
A. The subject line of the email
B. The number of pictures in your email
C. The number of links contained in the email
D. The chance for customers to opt-out
Answer: A