University of San Agustin

College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
SY: 2018-2019

A Website Plan
https://eckaye.wixsite.com/edgenphotography

In Partial Fulfillment
of the Course Requirements In
MM 326 – E-commerce and Internet Marketing
Prof. Carina Raylos PhD

By
Elito, Edgen
Celiz, Sherrah Mae
Lastrilla, Tania Mae

Feb. 29, 2021

I. EXECUTIVE SUMMARY

Without a great plan, there will only be a slight chance for the website to be a success.

But a website plan is like a coin with two sides, as much as it is the stepping stone for a

website for it to be a huge success, a small error can make it a pitfall. A website plan is a

critical aspect that will make the website be known better to more people that not only can

bring more customers in but also might get the attention of possible investors in investing in

the business.

Website planning is the process of laying out set of strategies for the creation of a website

that will bring out the most in every business to showcase their best side. A plan must be

precise, true, and ensures that the website abides the law containing nothing that might

sabotage the website creation.

This website plan contains the detailed contents of the website. It contains the website’s

description that states the purpose of which why the website was created, its objective,

policy, defining the intended audience for the business, and maintain domain information as

the stronghold of the website to be created. It also contains the website’s design that is

crucial for the output or the website.

Edgen Elito Photography is a photography business created by Edgen Elito, a student

with an exceptional talent and unparalleled passion for photography. This website plan was

created and refined by the developers for a website to open countless opportunities for the

business bringing the bringing the business to larger audiences and customers closer to

astonishing greatness.
II. WEBSITE DESCRIPTION

A website is a page or set of pages that contain unique information that is provided by an

individual or entity and is traced back to a common Uniform Resource Locator or URL. It

contains all the information that a Website genius wants their viewers to see. A website's content

includes texts, videos, audios, and other interactive media for its viewers. This is an important

platform that a business owner can use in order to promote or boost their business online since

mostly every person is accustomed to using social media. Ideally, a website should have an easy

but unique name in order for its visitors to remember it by.

Nowadays, it is fairly common for netizens to surf the internet to find products or

services that they want to avail. Thus, the Edgen Elito Photography website was created in order

to showcase their photography portfolio for clients to see. The home page of the website

showcases the business' logo, its tagline, the menu bars to navigate the system, and a preview of

portrait photos. The website's overall design made use of a minimalistic and modern look so that

clients can easily navigate through the web page to look at the portfolios.

For the second page, the “Portfolio” can be seen in the menu bar where previous works or

shoots can be seen. Under that, there are 3 subpages that are displayed which are the portrait

subpage where the viewer can see albums of portrait photos; the next subpage is the commercial

shoots which includes professionally taken shots of a barbershop business; and lastly, the third

subpage includes the events portion of the photography business where the album contains shots

from several events. All of the pictures were taken by Edgen Elito, the owner of Edgen Elito

Photography.
 The website genius also added a "Book Online" in the menu bar where viewers can easily

see the services that Edgen Elito Photography has to offer. With that, there are 3 packages which

are available to choose from: The Portrait, Industrial, and Event photography shoots. At the end

of the menu bar is the 'About' button where the information regarding the photographer and the

owner of Edgen Elito Photography can be seen. The “About us” page also includes a subpage

that says 'Contact' where details of how to contact Edgen Elito are displayed.

III. WEBSITE PLANNING

In planning Edgen Elito Photography’s website here are the following guides we

followed:

1. Why do you need a website?  To promote and sell the service of

Elito Photography online.

 Connect with new customers (and

keep existing customers)

 Reach a larger audience

 Builds Edgen Elito Photography’s

credibility
2. Main audience of the website.  Event Celebrants – celebrants of

events such as weddings,

anniversaries, and birthdays.

 Newspaper and Magazine

Publishers

 Advertising Agencies
3. What are the needs of the main  Event celebrants - these audience

audience are looking for photographer who can

capture the moments of their special

day.

 Newspaper and Magazine

Publisher – they need photos to

illustrate news stories and articles.

 Businesses Marketing Agencies -

They need images of products or

production processes for use in

marketing communications or on

websites.
4. Stakeholders of the website  Clients

 Wix.com

 Website Developers
5. How do you involve the  To involve the clients, the website

stakeholders in the development of geniuses provide a “contact us”

the website? section where the clients can ask,

suggest and comment about our

works.

 For the Wix.om, the developers

acknowledge that this site is proudly

made in Wix.

 To involve the developers, they are

 also acknowledged by their effort in

creating this webpage.

6. Website Geniuses Geniuses behind this website are:

 The 3rd year BSBA Marketing

Management students of the

University of San Agustin.

 Freelance photographer
7. Website Functionalities  Menu bar – includes the Home page,

Portfolio page, Book Appointments

page, and the Contact information

page that is easy to navigate by the

clients.

 Logo and the Tagline of the Edgen

Elito Photography

 Photo albums or slideshows

 Contact bar where clients can directly

message us.

 Contact information’s

 Prices and available packages.

8. How will you ensure the website is  By posting new updated portfolio and

regularly updated? developing the interface to improve

client’s experience.
9. What services information will  Edgen Elito Photography’s previous

only be accessed in your website? shoots

 The color grading and compositions

 of the photos

 The prices of each package being

offered.
10. Sticky ideas for the website  Photo albums and Slideshows

 Giving free USB flash drive which

contains the Client’s photos.

 Discounts
11. How will you make sure your 1. Be transparent about partnership,

website complies with the law? sponsors and endorsement.

This may include policies that 2. Be clear about disclosure

protect online customers who visit 3. Accept liability for freelance

and shops in your website. marketers

4. See crowdsourced projects through to

the end. If you abandon the project,

refund any money collected.

5. Avoid starting a new enterprise with a

different name after an FTC

investigation.
12. Logo for the Website  The logo for the website is the

original and existing logo of Edgen

Elito Photography.

 It has minimalistic look and the

actual handwriting font of Edgen

Elito.

 The square shape of the logo

 represents a polaroid.
13. Signature Tag “capturing moments”

 The inspiration of the tagline is:

Edgen Elito photography gives its

best to capture the most memorable

moments of its client’s life.

IV. WEBSITE DESIGN

Pages Content/Page Site Functionalities Images Related

Summary Links
Home Page The home page  Photo  A set of

is the first page slideshow of photos of its

the visitors will Edgen Elito latest client.

able to see. In Photography’  Minimalistic

this page it s Latest shoot. logo

showcases a  The logo and

slideshow of the Tagline

Edgen Elito are can be

 Photography’s seen in the

latest shoot. upper part of

the site.

Portfolio The portfolio  Preview  Portrait

Page page is where photos from photos of

all the photos the three models took

and shoots subpages by Edgen

Edgen Elito  Under portrait Elito

Photography tab, portrait, Photography

are being industrial, and

featured. The event photos

portfolio page taken by

is divided into Edgen Elito

three subparts Photography

the; Portraits, are being

Industrial, and featured.

the Events.  Title and a

body text can

be found

every subpage
Book Online To set or book  Services  Sample

Page an appointment, being offered photos of

this page  Prices the services

 provides clients  Calendar being

choices of the offered.

available

service being

offered. The

clients can

book an

appointment by

setting a date

and time. The

prices are also

visible.
About us The about us  A body of text  Photo of the

Page page tells the about the logo.

visitor about brief history

the brief history of Edgen

of Edgen Elito Elito

Photography Photography.

and the people  Logo

behind the  Tagline

development of

the website.

The about us

page also
include a

subpage

“contact us”

where the

clients can

submit

questions,

complains and

appointments.