The Young Founder of Tao Kae Noi

After watching The Billionaire movies, a Thailand movie that tells a story about a
teenager who trying to be a young businessman who starts with various business and
many struggles, as a teenager I feel motivated by him. So, I decided to write his
struggle to build a multinational company.
Tao Kae Noi is a Thailand snack product company that is largely known for selling
variations of flavoured seaweed as a snack. It was founded in Thailand in 2004 by
Itthipat Peeradechapan. Who doesn't know the Tao Kae Noi brand? This seaweed
snack from Thailand, which you can get at various convenience stores in Indonesia,
turns out to have a story of a struggle for success that is not easy. All persistence in
building a successful business with good branding was initiated by a Thai teenager
named Aitthipat Kulapongvanich or better known as Top Ittipat who started his struggle
since 16 years old.
Before establishing the 'Tao Kae Noi' brand, Top Ittipat started many businesses
ranging from online games to DVD players and a fried chestnut sellers. However,
various barriers must close the business and continue to learn to create new things.
Sadly all of that business didn't work well for him. he got scammed by the DVD sellers,
so he decided to sell fried chestnut with his uncle and it didn’t work too.
Young man from a wealthy family suddenly has to change his life course when his
father involved in a large enough debt because of bankruptcy. When their family's
assets were confiscated by the bank and his parents decided to move to China, Ittipat, a
young 18-year-oldwho was not a cry baby, decided to quit college and go into business
to pay debts worth £ 40million. He assured his parents that all would be well.