Table of Contents

INTRODUCTION ...................................................................................................................................... 1
BODY OF CONTENTS ............................................................................................................................ 2-4
CONCLUSION ......................................................................................................................................... 5
REFERENCES ............................................................................................................................................ 6
INTRODUCTION
Culture is made up of structured ways of thinking, feeling, and behaving that are
acquired and transmitted mostly through symbols and serve as the distinguishing achievements
of human communities, including their manifestations in artefacts: Traditional (historically
generated and chosen) concepts and their connected values constitute the primary core of
culture (Lebron, 2013). Malaysia is a multiracial country that have different race, ethnicity,
language spoken, culture and religion but still we are unite as one. Each race have its own
music melody and we adapt it as if it was one of us and we listen to it with no discrimination
as long as the song and the music are catchy and fun.

The ethnicity, languages and faiths of Malaysia are many. Malaysia is an extremely
varied country. People of all races have traditionally kept their forefathers' cultural customs
alive. As a result, Malaysian culture allows a diverse spectrum of lifestyles, beliefs, and values.
The material below describes Malaysia's general culture, which tends to reflect Malaysia's
majority, however there are various differences in the region's cultural mainstream. Learning
about your Malaysian counterparts' geography, ethnicity, and religion ahead of time will help
you create respectful relationships with them.

Everyone has different view of the concept of music so does its meaning. One might
think the purpose of music is to just enjoy the fun vibes, the other one might think of expressing
their emotions and there are other people who understand music is related to the culture and
people. The first music video was recorded in 1895 in Thomas Edison’s studio. The video
consisted of motion pictures accompanied with music (Theodoropoulou, 2013). As years
passes by, music videos are shown on TV that attract a big number of people and have become
the most significant visual culture forms to strike the culture of young people (Taylor, 2007).

1
BODY OF CONTENT
This is pretty archaic now, the typical way to watch music videos on Music TV
channels. Before it was the only means to view music videos basically, but it's now nearly
unlimited with the internet. Nearly any music video can be accessed someplace online, and
finding the one you are searching for takes little time. Music TV channels are popular for teens
and young adults; there are fewer TV packages and almost all individuals are equipped with
internet connectivity. For us to reach and watch whichever music videos that we like are almost
as easy.

Music video that I choose for this assignment is “Parah Parah” music video by Ayda
Jebat and “Ragaman” by Faizal Tahir. In my opinion, a music video should really reflect on
reality so that the audience understand what music video trying to deliver along the way with
song lyrics. It is not about making extraordinary cinematography to attract the audience but it
needs to ensure that audience get the meaning. “Ragaman” music video is one of the good
examples on how it actually reflected to the reality especially on how true love stays old
together. It is just not that but the music videos also reflected on how the marriage should be
because it is not always fill with happiness all the time but couple make through at the end is
much more important. From here, we can see the message that trying to deliver by the music
video are understandable and clear.

Somehow, there are songs that produced but the music video does not reflect on reality
or more to music video that full on oneself. Music video that I found was “Parah Parah” by
Ayda Jebat. “Parah Parah” songs was about how woman was getting her heart broken by the
man she loved because the man cheated on her. However, I have seen the entire music video
but none of it reflect on the reality. It is just few people dancing in the music video and I must
say that what the music video trying to deliver to the audience is far from what they want to
highlights. I am sure that we cannot understand on the purpose of the music video by just
singing and dancing.

It is important to take a good measure and always be careful when creating a music
video because it either can create or problematize culture and society of Malaysia. A good
music video should highlight on good moral, ethical behaviour while preserved Malaysian
culture and always be cautious on sensitivity. Music video should be another platform to
influence properly and to ensure that society learn from it. Hence, we must know on what the
music video trying to highlights on issues or reality as long as it does not taint Malaysia culture

2
and society image. Culture, as we are telling our storm, celebrates, recalls a history, and
entertains us and imagines our future, is the lifeblood of a dynamic society. It helps to define
who we are, and it enables us to perceive the world through others' eyes. Music video plays
important and huge impact on potraying how Malaysia culture and society should be.

As we can see from “Parah Parah” song, it does not portray any valuable insights
although in the video does have a scene where all of them wearing Saree but it is not enough.
Somehow, whatever they are wearing are not enough to deliver the meaning of the song to the
audience. First of all, it is because of their costumes that are too revealing for someone who is
a Malay. Malay itself had known as a race that is polite in the way they talk, do, dress or eat
because it aligns with a duty as a Muslim and because their faith in God. The music video itself
cause a great confusion to people who do not understand Malay culture as well give impact to
the society too. Their dance moves are inappropriate as well and too sexy also become an issue
recently where it can influence people who is underage to follow without knowing it is good
or bad.

As I mentioned earlier, music video should be another platform to promote our

Malaysian culture in a right way so that we can embrace Malaysian beauty culture as a whole.
I believe that music video can be used to create a better society in our country. People often do
not realise what the real meaning of a song is until the video is presented, because it enhances
the audio as said before. Individuals may witness what the artist is feeling through music
videos, resulting in a stronger connection between the artist and the audience.

Popular music video is a cultural expression that reflects practices and the daily
interaction of a society. Whether we realized it or not, local music video actually plays an
important role in fostering unity among groups ethnicity in the country; certain popular music
reduces limitations or tendencies to a homogeneous mono-ethnic only definition of nation-
state. Thus, the activities that related to music is able to cross ethnic boundaries in the context
of Malaysia.

Looking back on a person who bring changes to people life which is Dato’ Sudirman.
He is a people -oriented, overcoming class restrictions, where his concerts were open to the
public free of charge. Sudirman was the first local artist to sing on the Paddock stage at the
Hilton hotel, Kuala Lumpur. At the time, Paddock only staged artists from overseas and
charged high ticket fees for its audiences. He is also proficient in singing in Cantonese and
Tamil. At a concert performance to promote his soft drink brand, SUDI, at the Expo Site, Ayer

3
Keroh, Melaka on 9 March 1991, he invited an elderly Chinese woman to take the stage. While
joking with this ‘Nyonya Lady who was very shy at first, he has enlivened the audience with
some hilarious exchanges. Next, Sudirman sang a Cantonese song that meant ‘I’m a Singer’
for Mrs Lim Ah Yoke who was with him above stage. He made a brief speech before the song
began:

“Yes, we will not feel how lucky we are to live on this Malaysian earth if we do not open your
eyes and see the catastrophe that befalls states around the world in around us. And, in this
harmony we are able to learn and living the customs and culture in our country that are diverse
then that's me sing this special song for Lim Ah Yoke.” (Arshad, 2017)

The small gesture made huge impact in a person life. How Dato’ Sudirman cherished
people who are different races does not stop him to treat them fairly and equally. The video
that I played until the end somehow make me emotionally think that Malaysia has a great
relationship with other races and Dato Sudirman shows that. I believe whoever watch the music
video will understand that indeed music video can form a great and incredible society.

4
CONCLUSION
In short, I can say that there is huge difference on “Ragaman” and “Parah Parah” music
video. A music video should really emphasize reality and not for the sake of popularity. It is
sad to see that Malaysia local music video itself does not hold Malaysian value and promoting
our culture and society. Even there are some local artists that follow abroad music genre which
far from our culture like DOLLA girl group. I can see they impersonating like Korean Idol girl
group, Blackpink in the way they dress, sings and dance. Hence, to promote Malaysian culture
does not require them to 100% follow classic music video, it needs a little more creativity and
I am sure that Malaysia culture and society can be dignify again.

5
 RERRENCES

Arshad, D. S. H. (2017, November 25). Sudirman - Lagu Kantonis (Aku Seorang Penyanyi) |

Konsert SUDI (1991) | Asia’s No. 1 Performer. YouTube.

https://www.youtube.com/watch?v=BMak4TenOvw&feature=youtu.be

Taylor, P. G. (2007). Press Pause: Critically Contextualizing Music Video in Visual Culture

and Art Education. Studies in Art Education, 48(3), 230–246.

https://doi.org/10.1080/00393541.2007.11650103

Theodoropoulou, I. (2013). Book review: David Machin, Analysing Popular Music: Image,

Sound, Text. Discourse & Society, 24(4), 508–510.

https://doi.org/10.1177/0957926513486580b

Lebron, A. (2013). What is Culture? Merit Research Journal, 1, 126–132.

http://www.meritresearchjournals.org/er/index.html