A PROJECT REPORT ON

“CONQUEST ANALYSIS OF ESCORTS TRACTOR FOR

PURNEA DISTRICT”
AT
FRIENDS AUTOMOBILE ENGINEERS, PURNEA,
BIHAR

In the partial fulfillment of the requirement for the award of

the degree of

BACHELOR OF BUSINESS ADMINISTRATION

BY

SHRUTI PRIYA (6th SEM)

ROLL NO: 1020612800070044

REGISTRATION NO: 102171280044

BBA (2017-2020)

Under the guidance of,

Prof. BUDDHA PRASAD GHATAK

BANWARILAL BHALOTIA COLLEGE, ASANSOL

CERTIFICATE BY COLLEGE
 STUDENT’S DECLERATION
I hereby declare that the project report entitled
“CONQUEST ANALYSIS OF ESCORTS TRACTOR” submitted by me,
Shruti Priya to BANWARILAL BHALOTIA COLLEGE in partial fulfillment
of the requirement for the award of the degree of BACHELOR OF
BUSINESS ADMINISTRATION is a record of bonafide project work
carried out by me under the guidance of Mr. Buddha Prasad Ghatak.

I further declare that the work reported in this project has

not been submitted and will not be submitted, either in part or full, for
the award of any other degree or diploma in this institute or any other
institute or university.

CANDIDATE’S NAME: SHRUTI PRIYA

SUBMITTED TO: BBA DEPARTMENT,

BANWARILAL BHALOTIA COLLEGE,

KAZI NAZRUL UNIVERSITY,ASANSOL

STATE:WEST BENGAL
 ACKNOWLEDGEMENT
I, SHRUTI PRIYA feel highly enraptured while
expressing my deepest sense of gratitude & indebtedness towards
Mr. Vivekanand Jha (Marketing Department) for the supervision and
guidance to the project with keen interest and enthusiasm.

I am very thankful to Mr. Deepak Parashar for giving me

an opportunity of in plant training in their esteemed organization.

I am also very thankful to Mr. Buddha Prasad Ghatak

(Project Guide) for guiding me throughout the project.

I am also very thankful to Mr. Pradeep Srivastava

(Manager) for his valuable guidance.

Lastly, I would also like to thank all of them who directly or

indirectly rendered help in completion of this project.

My best wishes are with them & The Company.

YOURS THANKFULLY,

SHRUTI PRIYA (6th SEM)

BBA (2017-2020)
 EXECUTIVE
SUMMARY OF THE
PROJECT
 PROJECT INTRODUCTION
The project was carried out in Purnea District. The areas
to be covered were those areas where tractor population is good.

The areas covered in this project are Araria, Forbesganj

and Purnea. These areas are Talukaplaces and their surrounding
villages.

The sample size was 30 owners of Escorts tractors and 15 owners of

HMT tractors.

The reason behind selecting HMT Co is that HTM is one of the main
competitors of Escorts tractors in Purnea Region.

The tractor owners contacted during the project were the owners who
had bought Escorts and HMT tractors during last 5 years. Majority of
tractor owners are the owners who had bought tractor in last 3 years.

The reason behind taking 15 number as sample size of HMT owners is

that even though they are one of the main competitors of Escorts,
their tractor population is less as compared to Escorts.

The data was collected by using a Questionnaire. The Questionnaire

contains five sub-topics------ Tractor History, Consideration &
Awareness, Buying Process, Purchase Details and Profile of the
Respondent.

 In Tractor History, all the details about tractor is taken like Make
 and Model, Registration No etc.

 In Consideration & Awareness, the other tractors considered by

the respondent at the time of buying and awareness about
other tractor companies are tested.

 In Buying Process, the information sources used by tractor

owners, main influencers on final decision are traced out.

 In Purchase Details, the financial sources used, price of tractor

are traced out.

 In Profile of the Respondent, the crops grown, land cultivated,

use of tractor for Agriculture and Non-Agriculture, his habits, his
financial position are traced.

After filling the entire Questionnaire, the data

collected is analyzed and interpreted using various techniques.

After all this, the conclusions are drawn and finally

on the basis of this, suggestions are given to the Company.
 CONTENTS

CHAPTER 1: Introduction

CHAPTER 2: Aims & Objectives of the Project

&

Limitations

CHAPTER 3: Research Methodology

CHAPTER 4: Analysis & Interpretation of Data

CHAPTER 5: Results & Discussion

CHAPTER 6: Conclusion

CHAPTER 7: Suggestions

CHAPTER 8: Reference

&

Annexure