Integrity helps to guide the business toward making decisions

aligned with the mission, vision and values of the organization as well as the major compliance risks
and regulations governing it.

From Rahul Ratheesh to Everyone: 07:54 PM

1. IT GIVES YOUR BUSINESS A COMPETITIVE EDGE

2. IT HELPS SAVE FACE DURING A CRISIS

3. IT MAKES DIFFICULT DECISIONS EASIER

4. IT COSTS LESS IN THE LONG RUN

5. IT HELPS SECURE FAVOURABLE PUBLICITY

These days, news travels quickly and negative stories are the ones that garner the most attention. It
doesn’t take long for a Tweet or a YouTube video to go viral.

But it works the opposite way too. Treating your clients, staff and contractors with integrity can help
you secure favourable mentions on social media and bring word-of-mouth recommendations. This
may seem small to start with, but a good reputation is not built overnight.

From Ria Alex to Everyone: 07:56 PM

Integrity protects information from unauthorized alteration. These measures provide assurance in
the accuracy and completeness of data.

From Rahul Ratheesh to Everyone: 07:57 PM

1. IT GIVES YOUR BUSINESS A COMPETITIVE EDGE

Trust is not earned easily these days as clients are becoming warier of the businesses they choose to
interact with. For that reason, big companies put plenty of effort and resources into proving they
conduct business in a morally sound way.

Most of the time, people just know better.

In search of an alternative to corporate vendors, many clients turn to small businesses, just like
yours, to source products and services. That’s why it’s even more important that you run your
business with integrity and meet that demand.

Companies that live and breathe their values are the ones people are willing to spend their money
with. If you deliver quality, play fair with your clients and offer transparency on top of that, people
will keep knocking at your door.

2. IT HELPS SAVE FACE DURING A CRISIS

Back in 2017, United Airlines got entangled in a series of slipups that gave them plenty of bad press.
It all started with a passenger who was injured when he was forcibly remove

From Rahul Ratheesh to Me: (Direct Message) 07:57 PM

1. IT GIVES YOUR BUSINESS A COMPETITIVE EDGE

Trust is not earned easily these days as clients are becoming warier of the businesses they choose to
interact with. For that reason, big companies put plenty of effort and resources into proving they
conduct business in a morally sound way.

Most of the time, people just know better.

In search of an alternative to corporate vendors, many clients turn to small businesses, just like
yours, to source products and services. That’s why it’s even more important that you run your
business with integrity and meet that demand.

Companies that live and breathe their values are the ones people are willing to spend their money
with. If you deliver quality, play fair with your clients and offer transparency on top of that, people
will keep knocking at your door.

2. IT HELPS SAVE FACE DURING A CRISIS

Back in 2017, United Airlines got entangled in a series of slipups that gave them plenty of bad press.
It all started with a passenger who was injured when he was forcibly removed (the company called it
“re-accommodation”) from an overbooked flight.

Instead of owning up to their mistake, the CEO attempted to attack the passenger in a public
statement and blame him for causing the ruckus. After a video of the incident went viral, the airline
was hit by a wave of criticism with many boycotting United flights altogether.

Had United acted with integrity and admitted wrongdoing, they could’ve avoided much of the
aftermath and saved face. The alternative proved highly detrimental and left the company
scrambling to regain reputation.

Whenever you find yourself in a situation where you’ve made a bad business decision, don’t try to
sweep it under the rug or avoid responsibility. Suck it up and let your clients know you’ve learned
your lesson.

From Rahul Ratheesh to Me: (Direct Message) 07:58 PM

3. IT MAKES DIFFICULT DECISIONS EASIER

Imagine a cloak-and-dagger scenario in which you receive an e-mail from a former employee of your
direct competitor. The person claims to have insider information that could potentially ruin that
company’s public image.

Would you be willing to play dirty and use that intel to your advantage?

A business owner with a solid moral code would never consider accepting that offer. Someone
lacking professional integrity, however, might be torn between the allure of potential benefits and
the moral repercussions that come with the package.

Each time you face a difficult business decision and choose to follow your moral compass, it’s a
positive step. The next time you need to make a similar judgment, it becomes a tad easier and
results in less decision fatigue.
4. IT COSTS LESS IN THE LONG RUN
At the outset, running your business with integrity may seem like a costly investment. Why refund a
dissatisfied client if it means losing profit? Why accept project feedback if it means time-consuming
corrections on your part?

Some business owners are more than willing to violate their moral code to secure immediate gain or
delay consequences. The truth, however, is that lack of integrity can only lead to short-term wins
and never lasting success.

Instead, focus on building strong relationships with your clients that are based on honesty and
mutual respect. Don’t wager your clients’ trust to earn a few extra bucks today and lose thousands
tomorrow. It’s just not worth it.

From Rahul Ratheesh to Me: (Direct Message) 07:58 PM

5. IT HELPS SECURE FAVOURABLE PUBLICITY

These days, news travels quickly and negative stories are the ones that garner the most attention. It
doesn’t take long for a Tweet or a YouTube video to go viral.

But it works the opposite way too. Treating your clients, staff and contractors with integrity can help
you secure favourable mentions on social media and bring word-of-mouth recommendations. This
may seem small to start with, but a good reputation is not built overnight.