CHAPTER ONE

INTRODUCTION

1.0 INTRODUCTION

BAKWES women group is a register women group. It was formed

and registered with major an aim of improving the living
standards of the group members and the entire locality. The
major activities include poultry rearing, agri-business to
improve lives of the members and to pay school fees of their
children. The vision is to open and diverse into different
business to yield a lot of profit and to borrow funds from
different financial institution and donors. It operates its
banking service with-skyline Sacco kabarnet.

1.1 business description

the name of the business is BAKWES poultry rearing the

business is owned by BAKWES women group.

The proposed business uses the address below:

P.O box 91-30400

kabarnet

BAKWES poultry rearing will rear quality breed of chicken

while are mainly for eggs and meat, it will be a group owned
type of business, and it will be established to gather for
commercial purpose. The major object of the business is to
run and get a return on investment.
 1.2 . objectives

Following the need for sale reliance and sustainability, the

group members of BAKWES women group is appealing to the
national government through the office of the affirmative
action to assist in enabling them achieve their mission and
vision. The group need an approximate of KSH 300,000 –
hundred and fifty thousand to restock and build a decent
poultry house that will be permanent reduce the poverty
level among group members.

1.3. group goals

Bakwes women group has long and short term goals that are
achievable through long term survey and potentiality of
customers.

a) Long term goals

It is expected to rear over 500 chicken that will feed the

growing market that will feed the growing market of Baringo
county.
 b) Short term goal

Short term goals will be achieved by offering the best

quality service to its customers and reliable. It will also
include:

 Expansion of the business.

 Employ other workers.
 Loan repayment.
1.3 justification of the opportunity

Bakwes chicken rearing is allocation in an area which is

served by good infrastructure for easy transportation of
chicken products.

Electricity is also available and it will connect to ease

the project. The business will satisfy the local demand of
the area resident who do not have time to rely far to obtain
the poultry products.

The business will contribute to the development of the area

because it will create employment to the area resident it
will earn wages and salaries to cater for the living
standards. The owner (group) will also be self-employed and
upon realization of much profit will be motivated and attain
publicity.
Vision

 to economically and socially empower the community

especially women.
 Equip farmers with modern and effective ways of agri-
business
 To enable members to process, pack locally and
nationally market for farm products.
1.4 current activities
 active merry go round
 issuing of loan to members
 rearing of chicken
 education of committee members during merry go round

1.6. current source of income

 member’s monthly contribution

 sale of chicken products

1.7. target group and market

 individual group member

 local consumers (shop, hotels, supermarkets)
 local institutions (schools, ECD centers a hospitals)
 CHAPTER TWO

MARKETING PLAN

2.0 INTRODUCTION

it is the most important aspect in the operation of an

enterprise; it determines how an enterprise will market its
service and how it will complete favorable with its
customers.

2.1 CUSTOMERS

they are those people who purchase the products of the

proposed business at a specified price.

2.1.1 POTENTIAL CUSTOMERS

this are individuals who are willing and able to purchase

whatever quantity they require. They include businessmen,
leaning institutions like collages who buy meat for its
students during special occasions like graduations, taking
tenders from hotels, various family households who by for
their family consumption.

2.2 COMMERCIAL CUSTOMERS

they are those who buy broilers from the business enterprise
with the aim of reselling to earn more profit from such
venture; for instance, these clients may buy at a low price
and sell to gain.
 2.2.1 IMPORTANCE OF COMMERCIAL CUSTOMERS
 they help generate income in the group through
contribution via taxes
 creation of employment opportunities to the people.
2.3 COMPETITORS

the business will have competitors but they have not

stabilized well in the market, hence it will get more client
and it will result to high profits. The production table is
illustration:

2.4 SWOT ANALYSIS

it is a tool used to analyses strength, weakness,

opportunity and threat of the client.

competitor Strength weakness Opportunit threat

y
Bakwes Sell the Good Good Government
Chicken eggs and health and interactio policies
rearing chicken adequate n among they earn
meat the high profit
business there is
is large improvement
size hence of the
expansion society
2.6 ADVERTISING AND PROMOTION
2.6.1 ADVERTISING

the business will advertise its production through

a. signboard
b. posters
c. banners
2.7 BUSINESS PROMOTION

discount will be given to customers purchasing e.g. and

other production in large quantities and also those who pay
promptly, this will help to increase daily sales hence
increase the profit of the business.

2.8 BUSINESS DESCRIPTION STRATEGY

this is the pattern though which the products are expected

to reach the customer, the distributed will involve use of
the business vehicle and some other employees to carry the
chicken products to the client depending on the quantity and
the distance from the customers.
 CHAPTER THREE

ORGANIZATION PLAN

3.0 INTRODUCTION

the plan refers to the arrangement of duties and

responsibilities of an organization and how power and
authority is exercised. It is the most important tool for
management because it enables it to co-ordinate its
activities well in order to achieve its set goals, through
the plan management can offer the service accordable.

3.1 BUSINESS MANAGEMENT

Bakwes poultry rearing is a form of business enterprise

owned by the group members, the proprietor of the business
who is also the owner will be the manager, he will be
require to poses some qualification and other personnel
stuff, this will help to enhance smooth running of the
business.
 3.2 GROUP STRUCTURE

it refers to the diagrammatic representation of how power

authority is exercised. It also shows how duties and
responsibilities shared equally and finally its shows the
line of communication between individual in and organization

Manger

Supervisor

Cashier

Poultry
attendant
 3.3 INCENTIVE AND PERMUTATION
3.3.1 INCENTIVES

the employees will get incentives for example travelling

allowance, promotion, lunch, overtime pay, the incentive
given to the worker encouraging them to perform the work
better.

3.3.2 PERMUTATION

the entrepreneur will ensure that the employees receive

their basic salary on time; the employees who are a hard
working shall get commissions and reward like t-shirts.
CHAPTER 4

OPERATIONAL / PRODUCTUCTION PLAN

4.0 INTRODUCTION

for the project to succeed it depend mainly on production

plan. This shows the procedure of smooth running of the
business. It is geared towards achievement of objectives and
production of quality broilers.

It helps the business to plan its activities and budget for

business operations for better start up.

4.1 PRODUCTION DESIGN

Bakwes poultry rearing is a business mainly dealing with

quality poultry and high standards methods of production and
rearing of broilers. The business will ensure proper
training of its customers on various methods.

4.1.1 PRODUCTION FACILITIES AND CAPACITIES

for focus poultry rearing to manage broilers well, it will

have to have following as supporting equipment.

FACILITIES NUMBER TOTAL COSTS

Cash register 1 500
Phone 1 1000
Furniture 5 8000
Total 7 2300

4.1.2 PRODUCTION STRATEGY

Bakwes poultry rearing will ensure that customers get the
poultry products on time, the strategy of production will be
intended to increase at the end of the year as they are
ready to be sold, more is bought so that to increase on
sales and quality. The entrepreneur intends to spend over
300, 000 to buy more poultry and feeds.

4.1.3 PRODUCTION PROCESS

the production in the business will be distributed directly

to the client. Direct services are when the chicken is sold
directly to the clients.

4.1.4 PLANS TO SET IN PLACE BY THE ORGANIZATION

TO OVERCOME THE INTERNAL AND EXTERNAL
OPERATION PLANS
 provide good communication channels between employees
and management
 profit maximization to ensure growth and expansion of
the business.
 Plans to make sure that the environment is made
conducive to allow high concentration by the worker at
that job.
 The entrepreneur should ensure that there are adequate
materials in the enterprise to minimize shortage.
 4.2 FACILITIES REQUIRED

Bakwes poultry will purchase the following facilities for

its operations:

DETAILS NUMBER UNIT COST TOTAL COST

Feeding 2 2000
trough
Water trough 2 2000
Fencing wire 10 30000
mesh
Fencing posts 50 20000
total 54000

4.3 REPAIR AND MAINTENANCE

the enterprise will ensure that the premise within which the
poultry are kept is well ventilated, maintained and in good
condition. Their resting shades will be comfortable.

4.4 PRODUCTION STRATEGY

production offered in Bakwes poultry will be direct and

indirect.

4.5.1 DIRECT SERVICE

This include sell of poultry products it will be available
when the customer will require them

4.5.2 INTERNAL FACTOR AFFECTING BUSINESS

Competition – when there is stiff competition is

affects its selling.

4.5.6 ESTIMATED MONTHLY PRODUCTION EXPENSES

The monthly production expenses

EXPENSES AMOUNT
Electricity 800
Telephone 600
Water 1500
Advertisement 4000
Postage 1500
Salaries 15000
Transport 5000
miscellaneous 5000
total 33400
CHAPTER FIVE

FINANCIAL PLAN

5.0 INTRODUCTION

it is the expenditure that the firm will incur before it

commences its operation. It refers to how the enterprise
will organize its finance and record them for future
reference. This shows the financial position of the
business.

The table below shows more details on financial

5.1 PROPOSED CAPITALIZATION

SOURCE AMOUNT
Support from the office of 300,000
women rep – Baringo county
Group savings 100,000
Total 400,000

5.2 BUDGET PROPOSAL FOR THE AMOUNT BORROWED

NO DESCRIPTION QUANTITY RATE APPROX.
SH. AMOUNT SH.
1. Buying 2 90000 56300
chicken
2. Monthly 30000
items
required
3. Wages and 20000
salaries
4. Vaccination 10000
5. Veterinary 5000
6. Transport 1 PAX 5000 18000
(veterinary
)
7. Wire mesh 3 rolls 6000 3000
fence
8. Nails 10 KGS 300 3000
(assorted)
9. Iron sheets 30 pcs 1000 30000
30g 2 1/2
meters
10. Labor 8000
11. Total 360300
amount

Attached herein are:

1. copy of group certificate

2. copy of bank statement
 3. list of members

MINUTES OF THE MEETING OF BAKWES WOMEN GROUP AT SACHO ON 17 TH

APRIL 2018 AT 2PM
MEMBERS PRESENT

1. PRICILLA KANGOR
2. KABON KORIR
3. FLOMENA CHEBURET
4. BENEDINE KEBUT
5. TUNGO KURUI
6. SARAH KIPTOO
7. TERIKI KORIR
8. LILIAN KIPTOO
9. SHARON NGETICH
10. PERISE KIPTOO
11. LUCY TUITOEK
12. FRIDAH KOIVISTO
13. GLADYS KEMBOI

MEMBERS ABSENT WITH APOLOGY

1. GLAGYS MUTAI
2. GETHRUDE KIPTOO
3. KABON KIPNGETICH

AGENDA

1. Preliminary
2. Confirmation of the previous minutes
 3. Matters arising
4. Grants application
5. AOB
6. Adjournment

PRELIMINARY

The meeting was officially opened by a word of prayer by the

chair lady and later welcomed the members.

Confirmation of the previous minutes

The minutes of 2nd march 2018 was received positively by all

members

MATTERS ARISING

The members agreed to decide to work hand with the Baringo

county government through the office of ministry of social
services.

GRANTS APPLICATION

Due to inadequate fund to run the activities of the group,

members decided to request for funding from the office of
the women representative to assist award the group with
national government affirmative fund in order to ease the
group operational towards the realization of their
objectives.

AOB

Members agreed to mobilize for more members

ADJOURNMENT

The meeting was closed by the chair person with a word of

prayer and reminded them of the next meeting

Chairperson…………………………………………………………………. signature…………………………………

Treasurer……………………………………………………………………………signature…………………………………

Secretary……………………………………………………………………………signature…………………………………