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This Is
This Is
This Is
There are two types of fame: notoriety and infamy. There's "15 minutes of fame" and
"long-term fame." Actors and actresses are well-known. Some of them are well-known.
Barack Obama is well-known, and he has been President of the United States for a long
time. Osama Bin Laden was infamous, and he enjoyed his 15 minutes of glory until he was
killed. Anyone can achieve celebrity, whether for good or negative reasons. Many people
can achieve 15 minutes of fame by having a YouTube video with hundreds of thousands of
views.
However, there is a different sort of celebrity. It isn't necessarily global celebrity, like Bill
Gates or Mark Zuckerberg have. Within a specialty, though, it might be local, regional, and
ultimately national fame. And fame may bring with it respect, authority, and money, whether it
comes from a commercial initiative, a wise investment in a startup or IPO, book sales, or
something else else.
This is the kind of long-lasting fame that screams "success." Many people acquire this level
of celebrity with relative ease. And here are seven relatively easy steps to get you there.
-If you want to become a niche star, the first step is to establish yourself as a reliable source
for others. This implies that you perform the follo.
-Without thinking about making sales or advertising yourself or your company, inspire,
entertain, and educate others.
-Be open and transparent; maintain a social media presence that includes dialogues;
respond to emails; and be present wherever relevant conversations are taking place,
particularly in groups connected to your expertise.
-Don't try to be "better" than others; instead, try to be helpful, kind, and humble.
-Engage people on a daily basis, particularly influencers. Spending time with influencers will
make you one as well.
-If you achieve, don't be the first to brag; instead, attempt to share the lessons you've
learned and encourage others to follow in your footsteps. And if you don't, you'll be
disappointed
Involve your "public" in all you do. Aside from the cost of having staff or contractors manage
your websites and social media channels, the cost of creating outstanding, interesting,
amusing, and inspirational material is low. Nobody wants to read what appears to be a
textbook, and no one wants to hear only about products. They want some entertainment as
well as some instruction, and they want it delivered in an interesting manner.
Why do people adore Toms Shoes, and how did they become so well-known? Because
owner and "chief shoe giver" Blake Mycoskie contributes a pair of shoes to a child in need
for every pair of shoes he sells. He has recently expanded his activities to include initiatives
to restore eyesight and dig water in third-world countries. For whatever he accomplishes, he
is a hero, especially among millennials, the largest buying demographic. And he is
well-known in his field.
In the digital world, the same is true. You can "follow" influencers, join in their debates, and
establish yourself as an authority in your field by "following" them. Cultivate these
relationships before proposing any promotion reciprocal, but you can get there eventually.
It's important to be recognized and appreciated by an influencer, even if they aren't directly
relevant to your industry.