Strength Weaknesses

 Providing an advanced trip planning  New in the market

 Cost estimation for the trip  Less Finance
 Not much variation in travelling
 Focus on tour planning not travelling

Opportunities Threats

 Customer wants to be technological  Competitors

 Advanced Planning will do the same  Providing Hotel bookings
 Use of social media  Finance can make us unsustainable
 Security conscious customers

Problem statement:
Tourism is increasing in Pakistan. People don’t have a proper plan or guidelines to visit any
place. Therefore, their travel plans do not get completed and they face difficulties in travelling also.

Customer Persona
My Name is: Zain

My gender is: Male

My age is: 22

My income is: 20000

I Live in: Lahore

Educational Background: Bachelor’s

Career Background: Student

My Problem is when I want to travel I can’t

plan my journey properly don’t have a proper
idea about the expenses.

My goal to have a proper planning about the

trip in every way.

I will use this product because it will provide

me better planning and knowledge about the
trip without any inefficiency.
Point of view
Zain needs a better product to have a proper planning to go for a trip surprisingly because that will help
him to save his time and visit more places with a well planned budget estimation.

Empathy Map
Thinks Feels

 We should explore the nature.  Insecurity

 Must have new experiences.  Excitement

Says Does
 Read blogs and watch travel vlogs.
 Must travel towards new areas during  Search and view new things and benefits
vacations or free time. from sites.
 Due to shortage of time mostly can’t go.

Negatives Positives

 Things get expensive and it creates budget  Experiencing new things and having new
issues. memories.
 Poster’s Five Forces
Threat of new entrant Bargaining power of supplier
 Low to Medium  Low

Bargaining Power of buyer Threat of substitute products

 High  Low to medium

Rivalry Competitor
 High