SWOT Analysis

Strength Weaknesses

 Providing an advanced trip planning  New in the market

 Cost estimation for the trip  Less Finance
 Not much variation in travelling
 Focus on tour planning not travelling

Opportunities Threats

 Customer wants automated working  Competitors

 Advanced Planning will do the same  Financial crises
 Use of social media  Security conscious customers

Problem statement:

Tourism is increasing in Pakistan. People don’t have a proper plan or guidelines to visit places.
Therefore, their travel plans do not get completed and they face difficulties in travelling also.

Customer Persona:
 My Name is: Zain

My gender is: Male

My age is: 26

My income is: 32000

I Live in: Multan

Educational Background: Bachelor’s

Career Background: Software Engineer

My Problem is when I want to travel I can’t

plan my journey properly don’t have a proper
idea about the expenses.

My goal to have a proper planning about the

trip in every way.

I will use this product because it will provide

me better planning and knowledge about the
trip without any inefficiency.

Point of view:

Zain needs a better product to have a proper planning to go for a trip surprisingly because that will help
him to save his time and visit more places with a well planned budget estimation.

Empathy Map:
Thinks Feels

Says Does

Negatives Positives