BRAND RESEARCH

PDS
KIRUTHIKA K
BD/18/1094
OVERVIEW •
Hidesign is a leather goods manufacturer based in
Pondicherry, India. Dilip Kapur started Hidesign as a
hobby. He started with a capital of INR 25,000 and one
cobbler. A german company called Welthungerhilfe placed
an order for more than 1000 bags and helped with funds to
support the delivery of the order. The company started
producing for India only by the year 2000. Hidesign only
had customers who were not going to mainstream stores.
Hidesign reached mainstream stores only after 10 years. In
2018, the company had operations in 24 countries including
USA, UK, Australia, Kenya, UAE, Spain, Portugal, New
Zealand and Sri Lanka. The leather goods segment of
Hidesign contributes to 160 crore of revenue. It has a global
brand presence and has become the first Indian Brand to be
retailed at premium. Hidesign believes in sustainability and
uses environment friendly vegetable tanned leather and
brass buckles. No paints and pigments are used and nothing
is burnt. The waste material is segregated and reused.
Da Milano, a leading high end leather brand is also into
the corporate and institutional arena.. Da Milano is an
exclusive online shopping store in India, shop designer
handbags, wallets, belts, computer bags and much more
Da Milano, which started as a one store model, today operates
more than 80 self-funded company-owned stores across India
and overseas which includes company-operated stores at 21
airports of India, five stores in UAE and one in Nepal. The
stores have a contemporary feel and are designed to deliver an
extraordinary experience to the customers.
In 2018, Da Milano grew from 60 stores to more than 80
stores within India, witnessing a remarkable growth of more
than 20 stores in one year.. The brand offers luxurious leather
bags and accessories that are built on the foundation of
functionality, durability and creative design. Boasting about
its product quality and after-sales service, Da Milano is the
only brand which offers lifetime service warranty on all its
products.
LOGO •

Hidesign Da Milano

Both are logos are quite similar the both have deer symbol but
stylized in different way. deer hide is one of the softest, warmest and
most durable leathers. It is also costliest and hard to find due to the
complex tanning system
BRAND IDENTITY
Hidesign
Natural- Their soft, sensuous leathers and smooth solid brass
fittings speak of the highest quality natural materials. Hidesign
does not cover its leathers with layers of pigments and paint or
emboss it with artificial patterns to hide defects in low quality
materials. Nor does Hidesign use electroplated steel or zinc
fittings that do not age well.
Ecological- Hidesign is a leader in research on using vegetable
extracts from seeds and barks for tanning to replace heavily
polluting chemicals.
Craftsmanship-Every Hidesign product is uniquely
handcrafted. There is no mass manufacture at Hidesign.
Innovation- True to its values, Hidesign constantly innovates to
stay in touch with the continuing fast moving changes in the
lifestyle of its customer.
Da Milano
Achieving this stems from the fact that we promote prized
craftsmanship, an obsession for experienced handiwork and
the best of resources to create our preferred signature styles.
Only the finest leather - painstakingly processed - and the
most premium Italian fittings are used to achieve the desired
result. As a result of which we proudly endorse our products
with a life-time service warranty.
Classic elegance and enduring sophistication have always
been the basis of the signature Da Milano style, supported
with state-of-the-art technology and creativity. Be it
Handbags, Portfolio bags, Travel Bags, Wallets or
Accessories, our iconic style defines luxury of the highest
quality. The products are exported throughout the world,
mainly to Europe where they are showcased at leading
department stores. Our patrons comprise of people who
appreciate quality leather and also our efforts to produce them
in an environment friendly manner.
COMPARITIVE STUDY
HIDESIGN
Product offered in women’s category are hand
bags, wallets, sunglasses, belt, shoes.
Leathers used are croco, melbourne, ranch,
saddle, baby croco, ranch, soweto, thick lamb
embossed, tokyo, afghan, idaho, soho, cow boy
and Kalahari.
Prices of the products (handbags, wallets,belts,
shoes) are lower than da milano.
They offer more options in each style of the
product to the customers than da milano.
Products with many options of shades are
available in Hidesign
DA MILANO
Product offered in women’s category are
handbags, wallets, belt, footwear, backpack,
computer bags.
leathers used are chicago leather, wax leather,
mat leather, vianna leather, saffiano leather,
stripe leather,fish leather, franzy leather, snake
leather plain leather and lizard leather.
Prices of the products (handbags, wallets, belts,
shoes) are higher than hidesign.
They offer less options in each style of the
product to the customers than Hidesign.
There are only less options of shade available
in Da Milano
PRODUCT COMPARISON
Hidesign(handbag) Da milano (satchel bag)

Styles Styles
Punk 01, pop 02, punk 03, pop 03, glam 02, affair Blue satchel bag (with pushlock), black satchel bag (with
01,romance 02,affair o3, fling 02, liore, salmon, pushlock,twist lock,zipper), cognac satchel bag (with
sezanne,azur, wild rose 01, desert wind 01, sasha, marina, pushlock,twist lock), grey and blue satchel bag (with
grazia,jitterbug 02, gelda 01, charleston 01. pushlock,zipper).
Leather type Leather type
Baby croco, lamb, ostrich embossed, croco, deer, kalahari, Chicago ,wax , mat, vianna , saffiano, stripe , fish, franzy ,
melbourne ranchi, soweto, saddle. snake , plain , lizard, signato2, pun , ostrich, croco, fur , quilting
Colours Colours
Brown,orange, blue,midnight blue, aubergine, black,red, tan, Brown, orange, pink, black, grey, yellow, white,
marsala, emerald burgandy, green.
Price range Price range
Rs 4995-32995/- Rs 5999-13999/-
Hidesign(sling bag) Da milano (sling bag)

Styles
Punk w2, punk w1, indie w2, glam 01, vampire
01midnight 01, wild lily, sally scull, billy o2,
jitterburg 03, flapper girl 04, gelda 04.
Leather type
Baby croco, tokyo,snake, ostrich, croco, idaho,
melbourne ranch, lamb.
Colours
Brown, orange, blue,midnight blue, aubergine,
black,red, tan, marsala, emerald
Price range
Rs 3295-28995/-
Styles
Yellow sling bag (with twistlock, zipper, button,
clasp), pink sling bag (with pushlock, twist lock,
zipper), yellow sling bag (with twist lock, zipper,
button, magnetic).
Leather type
Wax , mat, vianna , swiss wax, saffiano, franzy ,
snake , plain , ostrich, croco, fur , quilting, aztec.
Colours
Brown, orange, pink, black,grey,
yellow,white,burgandy,green
Price range
Rs 5999-13999/-
Hidesign (wallet) Da milano (wallet)

Styles Styles
Indie w1 rf tokyo, ee atria 04 croco w2 (rfid), 1219 black vianna, 1217 chillycro, 1124 space grey
scorpio w1 sb (rf) , sb atria w2 (rfid), jupiter w2 sb franzy, Aw19 fiesta red plain.
(rfid), adhara w4 (rfid). Leather type
Leather type Wax , mat, vianna , swiss wax, saffiano, franzy ,
Snake, ostrich, croco, croco melbourne ranch, snake , plain , ostrich, croco
andora. Colours
Colours Black,brown,orange, blue, red,burgandy
Brown, orange, midnight blue, black,red, marsala, Price range
emerald Rs 1809-4899/-
Price range
Rs 1500-3500/-
Hidesign (belt) Da milano (belt)

Styles Styles
Akira womens belt ranch, Black ladies belt, blue ladies belt,brown ladies belt,
Carlin womens belt rio, mikasa women's belt beige ladies belt.
melbourne ranch, Leather type
Emily women's belt dakota. Plain leather, saffiano leather, croco leather, fish
Leather type leather, bub leather, lizard leather
Croco, croco melbourne ranch,rio,glazed,dakota Colours
colours Brown,blue,beige, black,red
Brown,orange, black,red Price range
Price range Rs 1899-4000/-
Rs 1000-3500/-