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25 more app founders

1. Clubhouse
Founder: Paul Davison
● Email: paul@alphaexplorationco.com
About:
➢ The app closely follows Davison's style and interests. Over the past 15 years in the
Valley, the Clubhouse chief executive officer has explored the depths of how technology
can be used to connect people in new ways. He's frequently embarking on the next
project and proselytisers a seemingly genuine belief that most people are good-hearted
and well-intentioned, according to those who have worked with Davison.
➢ “The thing about Clubhouse is, we're building it for everyone in the world, and the reality
is, there are bad actors in the world,” he said in a Clubhouse talk last week. “There are
people that aren't necessarily ill-intentioned but enjoy testing the limits of systems and
trying things out.”

Founder: Rohan Seth


● Email: rohan@alphaexplorationco.com
About:
➢ The Stanford University graduate founded Lydian Accelerator, a non-profit group named
after Lydia later that year, to create custom genetic treatments for his daughter and
others like her, while routinely chronicling the journey on his website, in the hope that his
research would shed light on how common genetic mutations are.
➢ In 2014, Seth co-founded Memry Labs – a tech startup that designed and developed
several applications including Goofer, Phone-A-friend, #hashtag and KIT Bot. 3 years
later it was acquired by Open Door. At Open Door, Seth worked for almost 3 years after
which he started on his own yet again to begin his own non-profit research accelerator
Lydian Accelerator (named after his daughter Lydia) so as to work on an innovative
personalized genetic treatment.

2. Privy
Founder: Ben Jabbawy
● Email: ben@privy.com
● Contact: +1 617-852-5292
About:
➢ Ben Jabbawy, the founder and CEO of Privy, was a first time founder when he
started the company in 2011. The product was originally focused on helping
restaurants and retailers with measuring their marketing efforts across social
media and paid search campaigns.
➢ The goal for Privy is to eventually add new products for small to mid-sized
companies within this industry that may have only been accessible for only
enterprise scale eCommerce companies in the past
3. Scroobious
Founder: Allison Byers
● Email: allison.byers@bonbillo.com
About:
➢ I'm an MBA with 15+ years' experience building and leading startups and previously
raised nearly $10M. I have deep experience utilizing data to understand human
behavior, strategic planning, fundraising, and product management. I throw my full
passion and grit into whatever I'm trying to achieve along with a healthy dose of humor.
You gotta laugh.
➢ Things I love: sarcasm, wine, being with my husband and kids, and feeling like I've made
a real difference at the end of the day
➢ Best advice from my doctor: imagine everything outside your home is raw chicken.
You'd wash your hands before touching raw chicken, you'd wash your hands after
touching raw chicken, and you'd avoid touching raw chicken if you didn't have to.

4. MarketMuse
Founder: Jeff Coyle
● Email: jeff@marketmuse.com
About:
➢ Cross-disciplined, data-driven inbound marketing executive with 20+ years of experience
managing products and website networks; focused on helping companies grow.
➢ https://blog.plannuh.com/blog/strategic-content-marketing-with-jeff-coyle

5. AirborneApp
Founder: Lee Gladish
● Email: lee@airborneapp.com
About:
➢ I am an experienced and accomplished executive with a solid history of achieving revenue
growth and leading highly effective and loyal teams. I have built and managed teams to
manage sales opportunities in strategic accounts in both midsize and enterprise companies.
I have proven experience in both 1st and 2nd line management roles as well as managing
in-office and distributed virtual staff.
➢ Adept at building high-performance teams that have consistently delivered outstanding
compounded top line and bottom-line growth

Founder: Michael Morckos


● Email: michael@airborneapp.com
About:
➢ I enjoy leading product and engineering efforts to build high-impact, customer-driven
products with a long-term vision for simplicity, scalability, and customer empowerment.
➢ Co-founder at AirborneApp. AirborneApp is a next-gen sales engagement platform
purpose-built for sales agencies.
6. Scalable Path
Founder: Damien Filiatrault
● Email: damien@scalablepath.com
About:
➢ Having worked in software development since 2001, I have been exposed to most aspects of
building digital products from team-building to design and deployment. As the CEO/Founder
of Scalable Path, I help companies achieve their goals quickly and efficiently by putting the
right teams, tools, and processes in place to deliver quality software.
➢ My background is in geography and computer science. I worked as a software developer
at various digital agencies in San Francisco. And at one of those, I did a five-month stint
in India, where I managed a team of developers. And what I found over there was that it
didn’t work so great, that outsourcing experience. And I started working with people in
Latin America and found it worked really well. And I also saw how much digital agencies
were charging, versus what they were paying their developers. And so about 10 years
ago, I decided to start Scalable Path and provide better value to clients.

7. Citymapper
Founder: Azmat Yusuf
● Email: azmat@citymapper.com
About:
➢ Advice: Just figure out who your customer is, focus on your customer and everything
else will follow.
➢ Mr. Azmat Yusuf is a Founder at Citymapper Limited.Yusuf previously worked at Google,
as well as in the venture capital and equities fields for international banks. He started the
app in 2011 as a guide for Londoners to navigate the city's bus network. He graduated
from the University of Pennsylvania with a degree in both ElectricalEngineering and
Economics and received his MBA from INSEAD in 2009.

8. Friday.app
Founder: Luke Thomas
● Email: luke@friday.app
About:
➢ Thomas believes that the future of work will be unshackled from a physical office and
that “working in place”—a term coined by local linguist Michael Erard to replace the
slightly uncomplimentary term “remote”—will be the norm, not the exception. But the
tools to provide effective communication among these distributed teams are still in their
infancy, leaving teams to usually cobble together multiple tools to get the job done, says
Thomas.
➢ “The key to a well-run distributed team is this simple idea that you should create routines
in the way that you communicate and share updates. Right now, this is a manual
process that involves several different tools, so people frequently don’t do it,” says
Thomas, who worked remotely in Portland for out-of-state software companies for
several years before founding Friday. “We created software to help you create better
communication habits, helping everyone stay connected at work.
9. PWRFWD
Founder: Luke Bonner
● Email: luke@pwrfwd.co
About:
➢ Luke has 20 years of economic development experience in the public and private sector.
Throughout that time, he has supported over 250 corporate projects in which the
companies have committed to nearly 10,000 jobs and over $3 billion in new investment
in Michigan communities. Luke has authored over 35 tax increment finance and
development plans that brought public financing to private development projects. Luke
has successfully negotiated economic incentives for the likes of Amazon, Penske
Logistics, Huntington National Bank, and Humanetics. Luke has also successfully
managed pre-development approvals for Core Spaces, REDICO, Landmark Real Estate,
and AJ Capital, for multi-story mixed-use real estate developments in Ann Arbor, MI.
Luke has created economic development strategies such as a Robotics Collaboration
STEM Education Center in Sterling Heights, MI. Luke was a 4-year letter winner for the
University of Michigan Baseball team, winning two Big Ten championships and
graduating with a degree in Psychology. After graduating, Luke played minor league
baseball with the Cleveland Indians, and eventually returned to receive a Masters in
Liberal Studies and Public Administration from Eastern Michigan University.

10. Fitbit
Founder: James Park
● Email: jpark@fitbit.com
About:
➢ The motivation to create the Fitbit appears to have been somewhat personal for James
Park. He was apparently out of shape in the mid-2000s. According to Wired, Park
admitted shortly after Fitbit launched that he had been “working like crazy at startups
over the last three years and really let myself go in terms of fitness.”
➢ Forbes also reported that Park and business partner Eric Friedman had also become
“fascinated by the way Nintendo Wii combined sensors with software.” Pedometers that
tracked steps were already available to the public, but Park and Friedman wanted to
create something more high-tech that could still be sold at an affordable price. Together,
they raised $400,000 from friends and family members to get the company started in
2007.

Founder: Eric Friedman


● Email: efriedman@fitbit.com
About:
➢ Eric Friedman is the CTO of Fitbit, an activity tracker company he co-founded with
James Park in 2007. The duo were inspired by the way Nintendo combined sensors and
software in the Wii gaming console, and recognized a gap in the fitness devices market,
where products were either low tech pedometers or high end sports watches. The pair
raised $400,000 from family and friends to kick start their venture. Friedman's father, a
biomedical devices professor, agreed to invest, but not before telling them that such
devices wouldn't be accurate and no one would buy them. By the third quarter of 2015,
88% of the spending in the U.S. connected activity tracker market went to FitBit, which
sold 13 million devices in the first nine months of the year. The company debuted on the
New York Stock Exchange in June 2015. Friedman was the founding engineer at Park's
first startup, software company Epesi Technologies. The two went on to start digital
photo sharing service Windup Labs in 2002, and sold it to CNET three years later.
Friedman stayed on at CNET, leading a team of engineers, before quitting to start Fitbit.

11. Gong.io
Founder: Amit Bendov
● Email: amit.bendov@gong.io
About:
➢ “We should all be using these technologies to better craft our marketing programs to
hone in on the few true benefits our customers are looking for, to better differentiate
ourselves, and to stop wasting money on ineffective marketing.”
➢ While managing teams at several successful hyper-growth start-ups, I realized that
most companies don’t understand why their sales teams aren’t meeting their targets.
Listening to a one-hour call to figure out what the salesperson said and how he
handled objections is excruciatingly inefficient and not scalable. I thought to myself,
there has got to be a better way. That’s why we started Gong.io.

12. Clari
Founder: Andy Byrne
● Email: andy@clari.com
About:
➢ In another life hed be a full-time skier and mountain biker living in a mountain town,
making music locally for a living. I am in love with the outdoors, always have been, and
me and my guitar are inseparable. Too bad it doesn’t pay the bills!
➢ Worst Failure?
In the early days of Clari, our go-to-market strategy wasn’t sticking. We had a product,
we had a team, but lacked the insights to close deals in a predictable way. We went
through a fair amount of churn in terms of reps, thinking the talent was the problem when
it really wasn’t.
Then we started eating our own dog food, and suddenly we started to see traction. We
began to clearly see where the risk and upside was, insights we used to make decisions
around product development, hiring, and go-to-market strategy that were critical for the
growth of our business. Shortly after, the revenue engine kicked in. Essentially, we were
customer zero for our own Revenue Operations platform and it was eye-opening to live
through what our first customers would soon be experiencing.

13. APS Payroll Solutions


Founder: Aaron Johnson
● Email: ajohnson@apspayroll.com
About:
➢ 2017 Owler Top Rated Ceo
➢ Aaron Johnson is the CEO and President of APS, a leading payroll and HR technology
organization. Aaron leads the company’s overall operations, setting the tone, vision, and
culture of APS. Aaron prefers a hands-on leadership style, working closely with all
departments to ensure the company is providing exceptional technology and services to
its clients.
➢ Under Aaron’s leadership, APS has earned several awards and honors throughout the
years. APS has recently earned Comparably’s Best Company awards in the Women,
Perks & Benefits, Work-Life Balance, and Company Culture categories. Comparably
also recognized Aaron as a Best CEO for Women based on employee feedback.
➢ Aaron received his Bachelor’s Degree in Marketing from Louisiana Tech University and
went on to earn his Master of Business Administration degree from Louisiana State
University. When he’s not working, Aaron enjoys competing in fishing tournaments.

14. AppsFlyer
Founder: Oren Kaniel
● Email: oren.kaniel@appsflyer.com
About:
➢ Oren Kaniel is co-founder and CEO of AppsFlyer. He loves everything mobile and is a
creative thinker, listener, talker, and is trying to be a blogger. Oren holds a BA in Computer
Science, Cum Laude, from the Technion, and an MBA from IDC, as part of an exchange with
the Wharton Business School.
➢ https://www.calcalistech.com/ctech/articles/0,7340,L-3891910,00.html

15. Trello
Founder: Joel Spolsky Michael Pryor
● Email: mpryor@atlassian.com
About:
➢ Being a CEO is almost never about making decisions. It’s almost always about just
supporting people and allowing them to make the decisions. I figured out that the only
time that I really have to take part in decision making is when there are many great
options and people can’t make up their minds. So I do this to help them move forward.
Most of the job is actually helping people to see the bigger picture so that they can figure
how to weigh many of these options against each other and choose the best one.
However, actually choosing for them is not part of the job
➢ What would you recommend to founders regarding how to prioritize spending dollars? As
you mentioned, in a startup It’s all about priorities. Where do you say the priority should
be when you’re trying to grow?
Michael Pryor: Running a software business 15 years ago was about inventing
everything yourself, but today, many of those things are being provided as services.
There are many SaaS services available now to do a lot of things. And the nice thing
about this is that you can outsource a lot of those things. You can outsource payment
processing to Stripe, Braintree, etc. You can outsource your accounting to Bench. When
you outsource, you will be able to focus only on making your product really amazing
because that’s what will make the difference. And the good thing about all this is that it is
now easier to build software because the technologies we build upon have gotten easier
to use.
It’s very important to set yourself apart because just building features is not going to do
it. It is the user experience.
How do you do that? For example, if you look at Stack Overflow, which is a question and
answer site for developers, it’s not really the software that sets it apart. It’s the network,
that is, the behavior of all the people going there to ask questions and getting answers
that makes it stand out. The experience of how people are connecting with your idea or
what you have developed is very important. People’s expectations are higher now. They
want a tool that can work for them not just at work but also at home. So I think the
challenge for many software developers today is how to provide a more human
experience when people are using your software.

16. Highspot
Founder: Robert Wahbe
● Email: robert@highspot.com
About:
➢ Prior to founding Highspot in 2012, Robert spent more than 15 years as Corporate Vice
President of the Server and Tools Division at Microsoft. A veteran entrepreneur, he also
co-founded Colusa, a cross-language virtual machine that was acquired by Microsoft in
1996.
➢ Robert Wahbe co-founded Highspot in 2012 after discovering the need to empower
sales and marketing teams with sales enablement. As the CEO, Robert is passionate
about leading the company in developing the industry's most advanced technology
solutions that help customers win more business. Prior to founding Highspot, Robert
served as Corporate Vice President of the Server and Tools Division at Microsoft. A
veteran entrepreneur, he also co-founded Colusa, a cross-language virtual machine that
was acquired by Microsoft. Robert holds a degree in Computer Science from UC
Berkeley.

Founder: Oliver Sharp


● Email: osharp@highspot.com
About:
➢ Oliver Sharp is co-founder and VP of Product at Highspot. Previously, he helped to start
Colusa Software, which was acquired by Microsoft. He was also co-founder and CTO of
iTurf, helping to take it public in 1999. Oliver served in a number of roles at Microsoft,
including general manager of strategy for the Server and Tools Division, general
manager of the Connected Server Team, and a staff role for Bill Gates. He was involved
in shipping Visual Studio, the .NET Framework, BizTalk Server, and Windows Server. He
received an MS and a PhD in computer science from UC Berkeley, focusing on
compilers and parallel architectures. He pursued that research at NASA Ames Research
Center, Bell Laboratories (Holmdel), and Lawrence Livermore National Laboratory.
➢ https://openviewpartners.com/blog/leadership-advice-highspot/#.YNRsynkzZPY

Founder: David Wortendyke


● Email: david@highspot.com
About:
➢ David is co-founder and Chief Architect of Highspot. Previously, David was Partner
Architect for Windows Azure, where he drove the design and architecture of security and
messaging services. Prior to Windows Azure, David worked on a wide range of
technologies, including distributed computing, productivity applications, developer tools,
and operating systems. He helped found several teams and brought a number of
products to market, including Windows NT, Office, and Visual Studio.
➢ David oversees all aspects of design, product management, engineering, and
operations. Previously, David was Partner Architect for Windows Azure, where he drove
the design and architecture of security and messaging services. Prior to Windows Azure,
David worked on a wide range of technologies, including distributed computing,
productivity applications, developer tools, and operating systems. He helped found
several teams and brought a number of products to market, including Windows NT,
Office, and Visual Studio.

17. Pendo.io
Founder: Todd Olson
● Email: todd@pendo.io
About:
➢ Experienced software product development executive
➢ Specialties: startup product development, software architecture, offshore software
development, entrepreneurship
➢ https://www.newsobserver.com/news/business/article236223393.html

18. Hustle Fund


Founder: Elizabeth Yin
● Email: elizabeth@hustlefund.vc
About:
➢ Tech entrepreneur turned startup investor. My mission for the next 30-40 years is to
democratize wealth through entrepreneurship. I also blog about how to raise early stage
capital: http://blog.elizabethyin.com
➢ I’m working towards a 30-40 year mission- to try to democratize wealth through
entrepreneurship. And that excites me. If I can help raise many other people up – both
builders and funders who have drive and hustle – then that is exciting and motivating.
I think right now, as a startup founder, you need strong networks to get access to
resources, knowledge, and funding successfully. If I can impact and democratize how
founders get access to all of this, I’ll be really happy.
To me, founders who execute with speed- or hustle- regardless of their background
deserve to be able to access these things, and that is the goal I’m working towards.
19. Zapier
Founder: Wade Foster
● Email: wade@zapier.com
About:
➢ “I heard a great tip from someone who said whenever he’d get to a crossroads, an
inflection point in the company, he’d try to get advice from somebody on both sides. He’d
quietly write down the pros and cons of both, and then he’d put the paper aside and
make the choice that felt right,” says Foster. “I like this because he treated each
perspective as input, not wholesale options — and stepped away from all of them to
make the final call. I’d rather go down doing it the way that I feel in my heart is the right
way to do it. If I got convinced to do it some other person’s way, and it didn't work out, I’d
always wonder, ‘What if we’d done it my way?’”
➢ The key is not letting headwinds or tailwinds determine where you sail, but how you sail.
To inform how you’ll tack to hit your mark.

20. Chargebee
Founder: Krish Subramanian
● Email: krish@chargebee.com
About:
➢ Krish Subramanian is the Co-Founder and CEO of Chargebee, a recurring billing and
subscription management tool that helps SaaS and SaaS-like businesses streamline
Revenue Operations. Chargebee integrates with the leading payment gateways like
Stripe, Braintree, PayPal etc. around the world to let you automate recurring payment
collection along with invoicing, taxes, accounting, email notifications, SaaS Metrics and
customer management. Chargebee handles all your crucial workflows from lead to
ledger with power-packed integrations that include Salesforce, Xero, Quickbooks,
Avalara, Slack, among others.
➢ Krish Subramanian is co-founder and CEO of Chargebee, a global leader in subscription
billing and revenue management. He began his career as a software engineer at a
startup before going on to specialize in indirect purchasing implementations for Fortune
500 customers.
➢ While starting up, one of the vice presidents in my previous company, he pulled me up to
say, “Krish, I know you’re quitting, this is your last day.” He said, “Okay …” This is my
first company and he knew that I was going to bootstrap with the money. He said, “Okay,
whatever you do, just make sure there are two things,” he said to remember.
One, make sure that you stick around for 36 months to try to give it all, to ensure that
you figure out something. If you see through 36 months, you are more likely to have
figured out something, whatever that is.
Number two, he said, don’t change the lifestyle of your family. I was already married, had
a kid by the time I quit. He said, “Okay, just make sure that you don’t change the lifestyle
for your family because if you do that, if you make them go through difficult times, that
will make you feel guilty and if you start feeling guilty, then you will give up soon, so just
make sure that if you are used to liking second AC, you are used to taking flights from
one city to another, make sure that you continue doing that. If you’re used to cars, don’t
switch to bikes at least for your family. It’s okay whatever you go through that’s totally
okay, but just make sure that you don’t make your family go through any difficulty, then
everything will be okay.”
That’s actually like a lot of wisdom packed in those two things. Over a period of time,
when you actually go through that where your bank balance is going down and then, you
are actually bootstrapping your company, money is not coming in, but all of it is spent
through the first two years, it’s actually a difficult time when you need to see through that.
It’s extremely important that you actually find a balance between family and your work
life. They didn’t sign up for that part of the journey, the emotional turmoil. It’s important to
ensure that you protect them. By doing that you are protecting yourself or committing
yourself to continue this part of the journey. I think that’s my biggest learning or advice
that I got in the early stage, which helped me.

21. Asana
Founder: Dustin Moskovitz
● Email: moskov@asana.com
About:
➢ Dustin Moskovitz helped launch Facebook in 2004 with then-roommate Mark Zuckerberg
from their Harvard dorm.
➢ After leaving the social network in 2008, he cofounded Asana, a workflow software
company.
➢ He is the great grandson of immigrants from Russia and Poland, and opposed Trump in
the 2016 election.
➢ Most of his net worth lies in his estimated 2% stake in Facebook.
➢ Moskovitz and his wife have built the philanthropic foundation Good Ventures, which has
given millions to malaria eradication and marriage equality.
➢ Moskovitz and Tuna are also the primary backers of the Open Philanthropy Project, an
organization that advises donors and makes grants.

22. SalesLoft
Founder: Kyle Porter
● Email: kyle.porter@salesloft.com
About:
➢ Q: Beyond material gains, credentials, titles, or etc., what gives you the greatest joy,
why, and how do you share that joy with others?
A: My purpose in life is growing and equipping others to do remarkable things and lead
significant and fulfilled lives.
➢ I challenge us all to take the long-term view. To think deeply about our core purpose, the
why behind what we do ... and to operate wisely from that perspective versus getting
caught up in worldly endeavors.

23. Paylocity
Founder: Steve Sarowitz
● Email: steve@wayfarerstudios.com
About:
➢ Steven Sarowitz founded online payroll firm Paylocity in 1997 after working at several
other payroll firms.
➢ Sarowitz, who serves as chairman of Paylocity, took the company public in 2014.
➢ He is a member of the Sierra Club and is passionate about environmental issues.

24. Mindtickle
Founder: Nishant Mungali
● Email: nishant.mungali@mindtickle.com
About:
➢ Nishant is a co-founder and product strategy lead at MindTickle. He is a highly
accomplished user-experience and design expert. While he has deep expertise in UI and
UX design, he’s passionate about usability and providing the highest quality user
experience possible to MindTickle’s customers. Nishant has spent the early years of his
career at PubMatic and D.E. Shaw & Co.
➢ I was born in Almora, India, went to IIT Guwahati, India school and then landed my first
position at D. E. Shaw, an Investment Firm in Hyderabad .
In 2010, Krishna, Deepak, Mohit and I first started to dabble in gamification.
This success inspired us. So in 2011, we founded MindTickle. MindTickle initially focused
on employee engagement but we quickly realized that employee learning was severely
lacking. As we continued to secure more customers and better understood their
requirements, we made iterations to the platform along the way.
However it wasn’t without challenges. When we first started we had difficulty landing one
client, let alone five. But we stayed focused and are so grateful for early adopters.
Whenever you’re introducing something to the market that’s new and unknown, leaning
on your network to get a few referenceable clients can make all of the difference.
Fortunately we had great success with our pilot program and capitalized on those early
successes to grow MindTickle into a comprehensive, data-driven solution for sales
readiness and enablement that fuels revenue growth and brand value for over 200
companies.

Founder: Deepak Diwakar


● Email: deepak.diwakar@mindtickle.com
About:
➢ Deepak is a co-founder of MindTickle, responsible for technology and operations at
MindTickle. He sets the technological direction for the business and ensures its services
are secure and reliable. He also oversees operations and works with the global team to
achieve MindTickle’s goals. Prior to MindTickle, Deepak spent the early years of his
career as a software engineer at PubMatic.

25. Hootsuite
Founder: Ryan Holmes
● Email: ryan.holmes@hootsuite.com
About:
➢ Ryan Holmes founded Hootsuite in 2008, growing the company from a lean startup to a
global leader in social media with over 11 million users, including 744 of the Fortune
1000 companies.
Thought leader, dog lover and serial entrepreneur, Ryan has redefined the face of social
media—bringing Twitter, Facebook and other social networks out of the dorm room and
into the boardroom. A college drop-out, he started a paintball company and pizza
restaurant before founding Invoke Media, the company that developed Hootsuite.
Today, Ryan is an authority in technology and business. He writes regularly for
publications like Fast Company, Inc, Fortune, and has a column in the Wall Street
Journal. He's also one of LinkedIn's top 25 most followed Influencers and presents at the
world’s top tech conferences.
An angel investor and advisor outside of Hootsuite, Ryan supports programs that
empower the greater startup community and future generations of entrepreneurs,
including his own non-profit initiative, The Next Big Thing.
Hootsuite is a social relationship platform that empowers users to execute social media
strategies across their organizations. Our vision is to revolutionize communications; our
mission is to empower our customers to transform messages into meaningful
relationships.
➢ When communicating a message, “In a lot of cases, I start really simply with ‘why’: ‘Why
are we doing this?’” explains Holmes. ”‘What is our purpose? Why are we showing up
every day? Why are we doing this versus this?’”
“I think a lot of people jump into ‘how’ without really explaining the ‘why,” Holmes tells
CNBC Make It. “In many ways, I think I used to jump into the ‘how’ a little too often, and
now I let other people in the organization try to talk more about the how.”
➢ You can’t expect your message to stay front-of-mind for others for too long.
“I communicate frequently,” says Holmes. “As we have gotten bigger, I think more
frequent check ins have been important for the team. I loop back to what are some
achievements that we have had as an organization and how those achievements have
happened, the good news — how does that contribute to the ‘why?’” says Holmes.
“So I look for opportunities to try to loop back to our values, to our purpose, on a weekly
basis.”

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