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2 Journal of Intellectual Capital Intellec
2 Journal of Intellectual Capital Intellec
2 Journal of Intellectual Capital Intellec
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JIC
4,3 Intellectual capital and
traditional measures of
348
corporate performance
Steven Firer
Faculty of Business and Economics, Monash University-South Africa,
Ruimsig, South Africa, and
S. Mitchell Williams
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Introduction
A precise definition of corporate performance proves to be highly elusive
despite frequent use by various special interest stakeholder groups, scholars
and policy makers alike. The lack of consensus may arise because this concept
is associated with a variety of facets of a firm’s overall wellbeing, ranging from
financial profitability to output levels to market returns. For more than 200
years – since the publication of Adam Smith’s Wealth of Nations –
neoclassical economic principles were the general corner-stone of the dominant
theoretical paradigms in business disciplines such as management, finance and
accounting. Labor and capital were considered as the primary factors of
production determining corporate wellbeing. Recently, the development of
alternative economic theoretical frameworks and theories of the firm, a
growing recognition that traditional underlying factors of production have
changed, and an increasingly dynamic business environment have added to the
growing gulf in perceptions of corporate performance.
Journal of Intellectual Capital Some seminal work attempts to bridge the gap between traditional and
Vol. 4 No. 3, 2003
pp. 348-360
emerging views, though primarily at a theoretical level. In the new economic
q MCB UP Limited
1469-1930
era, where intellectual capital assets are increasingly recognized as the pivotal
DOI 10.1108/14691930310487806 driving force behind wealth creation, an important empirical question remains.
Specifically, do traditional measures of corporate performance effectively IC and corporate
capture the same constructs of corporate performance as emerging intellectual performance
capital-based measures? This study is unique in empirically examining the
association between a measure of intellectual capital being increasingly applied
in business and academic applications – namely the Value Added Intellectual
Coefficiente (VAICe) developed by Ante Pulic and his colleagues at the
Austrian IC Research Centre (Pulic, 1998, 2000; Pulic and Borhemann, 1999) –
349
and three traditional measures of key notions of corporate performance (i.e.
profitability, productivity, and market valuation).
The study further contributes to the literature by focusing on South Africa
rather than a developed Western economy as employed in related work. Key
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Research method
Measure of dependent variables
To conduct the relevant analysis in the present study, three dependent
variables – related to the dimensions of profitability, productivity, and market
valuation (henceforth denoted ROA, ATO and MB), respectively – are used.
The literature documents various accounting- and market-based measures that
JIC may be utilized as a proxy measure designed to capture the respective
4,3 properties of the three dependent variables. Presently, there is no specific
theoretical perspective or empirical evidence supporting any specific proxy
measure over another. It is decided, therefore, that for the purposes of the
present study the use of proxy measures used widely in the prior literature is
defined as follows:
352 .
ROA: ratio of the net income (less preference dividends) divided by book
value of total assets as reported in the 2001 annual report;
.
ATO: ratio of the total revenue to total book value of assets as reported in
the 2001 annual report;
.
MB: ratio of the total market capitalization (share price times number of
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where
VAICei ¼ VA intellectual coefficient for firm i;
CEEi ¼ VAi/CEi; VA capital employed coefficient for firm i;
HCEi ¼ VAi/HCi; human capital coefficient for firm i; and
SCEi ¼ SCi/VAi; structural capital VA for firm i;
VAi ¼ Ii + DPi + Di + Ti + Mi + Ri[2]; VA for firm i computed as the sum
of interest expenses (Ii); depreciation expenses (DPi); dividends (Di);
corporate taxes (Ti); equity of minority shareholders in net income of
subsidiaries (Mi); profits retained for the year (Ri);
CEi ¼ book value of the net assets for firm i;
HCi ¼ total investment salary and wages for firm i; IC and corporate
SCi ¼ VAi2HCi; structural capital for firm i. performance
Several key reasons support the use of VAICe. First, VAICe provides a
standardized and consistent basis of measure (Pulic and Bornemann, 1999),
thereby better enabling the effective conduct of an international comparative
analysis using a large sample size across various industrial sectors. Alternative 353
IC measures are limited in that they:
(1) utilize information associated with a select group of firms (for example,
stock data);
(2) involve unique financial and non-financial indicators that can be readily
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Control variables
Correlation and linear multiple regression tests form the underlying statistical
analysis presented. For the linear multiple regression analysis four control
variables (size of the firm, leverage, financial performance[3], and industry
type) are generally included:
(1) Size of the firm (LCAP): natural log of total market capitalization.
(2) Leverage (Lev): total debt divided by book value of total assets as
reported in each firm’s 2001 annual report.
JIC (3) Return on equity (ROE): ratio of the net income (less preference
4,3 dividends) divided by book value of total shareholders’ equity as
reported in the 2001 annual report.
(4) Industry type (BANK, ELEC, IT and SER): dummy variables
representing four major industries within the service sector.
354
Sample selection and descriptive statistics
Data are hand-collected from the 2001 fiscal year annual reports of 75 South
African publicly traded companies (listed on the Johannesburg Stock Exchange
(JSE)) from industry sectors extensively reliant on intellectual capital (namely,
bank, electronic, information and service sectors). The sample is limited to
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Results
Correlation analysis
Correlation analysis is the initial statistical technique employed to analyze the
relationship between the dependent and the independent variables[4]. Findings
from Pearson pairwise correlations indicate that CEE is significantly
negatively associated ( p , 0.05) with ATO. CEE is also significantly
positively correlated with MB ( p , 0.01). This independent variable, however,
is not significantly correlated with ROA. Results show a significant negative
association between HCE and ATO ( p , 0.01). HCE is not significantly
correlated with the remaining two dependent variables. Finally, SCE is not
significantly correlated with any of the dependent variables. Overall,
correlation results imply that sample firms with a higher level of efficiency
of VA from their physical capital were associated with lower levels of
IC and corporate
Variable Standard
Variable description name Mean Median deviation performance
Profitability: ratio of net income to total
assets ROA 0.159 0.099 0.364
Productivity: ratio of total turnover to total
assets ATO 1.066 0.840 1.000 355
Market valuation: ratio of the firm’s market
capitalization to the firm’s book value of
net assets MB 1.505 1.267 1.042
Value added capital coefficient: ratio of the
total VA divided by the total amount of
capital employed CEE 0.468 0.377 0.349
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productivity, but higher levels of market valuation. Further, sample firms with
higher levels of efficiency of VA by their human capital were associated with
lower levels of productivity.
n 75 75 75
Adjusted R 2 0.048 0.309 0.435
F-statistic 1.459 4.630 7.250
356 Significance 0.190 0.000a 0.000a
Std. b t-stat. Std. b t-stat. Std. b t-stat.
Intercept N/A 2.983b N/A 2.173b N/A 22.965a
Independent variables
CEE 2 0.050 20.291 0.240 1.629 0.700 5.257a
HCE 2 0.004 20.023 2 0.298 2 2.124b 20.393 23.094a
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suggest that despite the efforts to improve its intellectual capital base the
business environment and market in South Africa still appear to place greater
weight on corporate performance based on physical capital assets. A possible
policy implication of these findings from this study may be that policymakers
may have to adjust or intensify initiatives to encourage greater acceptance and
understanding of the concept of intellectual capital, and the development of
related assets. As South Africa continues efforts to join the international
community and increase its level of economic development beyond that of an
emerging economy, a continued aversion from and apathetic view toward
intellectual capital amongst South African firms and the business community
may have negative consequences.
Whilst providing various insights that should be of interest to scholars,
shareholders, institutional investigations, policymakers and other relevant
stakeholders, the findings from the present study indicate avenues for further
investigation. For example, findings from the present study are cross-sectional.
Future research can be undertaken to investigate the associations studied in the
present paper across time. Also, analysis in the present study draws on data
from a single nation and from firms within business sectors reliant on
intellectual capital. Additional research should be conducted using data from
alternative domestic settings and/or firms from non-intellectual capital
business sectors. Despite possible limitations of using single-period data, a
relatively focused sample and a single domestic location, it is felt that the
results from the present study provide valuable insights into the association
between intellectual capital and traditional perceptions of corporate
performance. Further, this study helps to expand the current research
agenda within the intellectual capital discipline toward alternative areas of
interest.
Notes
1. Productivity (or efficiency) described which inputs are converted to outputs. Conversely,
profitability described corporate performance as the degree to which a firm’s revenues
exceed costs. Finally, market evaluation concentrates on the degree to which a firm’s market
value exceeds its book value. This last dimension is related to a firm’s performance because
if the firm was not operating well (not performing), then its market value would probably be IC and corporate
limited to the net book value of its assets.
2. Prior research has defined VA by the following algebraic equation:
performance
or 359
S 2 B þ Inv 2 DP ¼ W þ I þ DP þ D þ T þ M þ R: ð1bÞ
Equation (1a) is commonly referred to as the gross VA and Equation (1b) is termed the net
VA. Theoretical arguments have been forwarded supporting both approaches. Empirical
research indicates that both methods have been used in practice. Pulic (1998) argues that,
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because of the central active role human resources plays in the value creation process, labor
costs (wages expense) should not be included in the VA computations. This view is
consistent with the opinions of other IC experts (Edvinsson, 1997; Sveiby, 2000).
3. In the linear multiple regression with profitability as the dependent variable the control
factor of financial performance (denoted as ROE) is not included, as the return on equity may
also be used as a proxy for the dependent variable.
4. Spearman correlations were also performed. These alternative correlations tests yield the
same results. Owing to space limitations correlation values are not formally presented in the
present paper. Results of correlation analysis can be obtained from the authors upon request.
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