MoonMoon

Mobile Car
Wash
CONVENIENCE AT YOUR DOORSTEP
- GROUP C
Problem Statement

“Tired of fighting traffic and

long queues to get a car
wash? One click and we turn
any parking space you
choose, into a car wash
station.”
 Market Segmentation

Type Criteria Target Customer Segment

Geographic Region Kathmandu

Age 20+

Demographic Occupation Student

Employees &
Professionals

Social Class Upper Middle

Psychographic class & upper
class
Target segment by ownership

Car owners
Dealership Local Business
(personal use)

Car Owners for These dealerships Some local

personal use often often use outside car businesses have fleets
use car wash services
wash services to detail of cars and small vans
to keep their cars in
the best shape their vehicles before that must be kept
possible. they are put up for clean to maintain their
sale. company image
Service Prototype

MoonMoon Mobile Car

Wash Service

I am in a meeting, and
my car needs to be
cleaned
Water Car Wash Waterless Car Wash
Car Interior Cleaning Engine Cleaning
Waterless Car Wash
Normal Car Wash Waterless Car Wash
Why interested in this
problem?
-Convenience
-Good income source (part time job
for students)
-Low investment business model
-Time saving
-Profitable business
Is this a genuine
problem?

Customer Problem Market Problem

● More time consuming ● Few number of mobile auto
● Need more detailing services
equipment and ● Limited Detailing Centers
accessories to DIY -(Which creates long lines)
● Risk of swirls and ● Expensive Prices
scratches ● Quality of Services
● Lack of Water to clean ● Messy Workstations
at home
● Washing car until it is
Filthy
 Problems Responses
Pollution affects car 76.3%

No Interior Cleaning 77.96%

Chemical Car Wash 72.88%

No Timely Service 74.57%

Meet Need of the Customer 27.11%

 VALUE PROPOSITION

Product Customers

Gain Creators Enjoy on Gains

holiday
Reduces the amount of water used Use of less chemicals
for car wash Spend time with family to protect the car color
Mobile interior and Environmental Quality
exterior car clean freindly Service Quick
Save time Less hassle; relaxing at fixing
and money home
Services Job to be done
Flexible Payment Method
Quicker Service Required too much Pains
work Better quality service
Online booking On demand service without investing time
at desired location Don’t have equipment
One stop Long queue Status and reputation
solution Easy to use technology Inconvenient
Pain Relievers locations Time
Consuming
Quantified Value Proposition

“As-is” State (in hours)

“Possible” State (in hours)

 With Splush
Mobile, the
service can be
37.5% faster!
THANKS
Do you have any questions?

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