DISTRICT EXPORT ACTION PLAN

2021-22
OF
DIC DEOGHAR, JHARKHAND

DISTRICT INDUSTRIES CENTRE, DEOGHAR, JHARKHAND

pg. 1
 Table of Contents
SL No. Content Page no.

1. Introduction 3

2. District Profile 4-6

3. Resources & Potency of the District 7-9

4. District Office Details 9

5. Product Profile 9

6. Tourism as Export Opportunity In Deoghar District 9-20

Jharkhand

7. Potential Markets of Tourism In Deoghar, Jharkhand 21

8. Tourist Statistics 21

9. Policy Support to the Export Promotion 22-23

10. Potential-SWOT Analysis of Deoghar 23

11. Strategy And Recommendation 2021-22 23-24

pg. 2
 1. Introduction

Deoghar is a Hindi word and the literal meaning of ‘Deoghar’ is abode (‘ghar’) of the
Gods and Goddesses (‘dev’). Deoghar is also known as “Baidyanath Dham”, “Baba
Dham”, “B. Deoghar”. The name Deoghar seems to be of recent origin and probably
dates from the erection of the great temple of Lord Baidyanath. Although the name of
the builder of the temple is not traceable, certain parts of the front portion of the
temple are said to have been built by Puran Mal, an ancestor of the Maharaja of
Giddhour, in 1596.Deoghar district is one of the twenty-four districts of Jharkhand
state in eastern India, and Deoghar town is the administrative headquarters of this
district. This district is known for the Baidyanath Jyotirlinga shrine. This district is part
of Santhal Pargana division.Deoghar district is located in the western portion of
Santhal paraganas. It is bounded by Banka district in north, Dumka in south-east and
Giridih in west.

Agriculture is a traditional occupation and the way of living of the inhabitants of the
Deoghar District. Industrial infrastructure of deogher district is developed from rest
district of santhal pragana.

.
 
Location and Geographical Position:

Deoghar has a picturesque location. Deoghar is located at 24°29’N 86°42’E / 24.48°N

86.7°E. The nearest railway station is Baidyanathdham. Jasidih junction is about 7 km
from Baidyanathdham railway station, which is on the main line of Howrah-Delhi route
of Indian railway. It is about 229 km from Patna (capital of Bihar) and 322 km from
Ranchi (capital of Jharkhand) and about 315 km from Kolkata (capital of West
Bengal). Deoghar has an average elevation of 254 metres (833 feet). The climate of
Deoghar is dry and congenial and Deoghar is still considered a health resort in spite of
the great congestion particularly due to the temple of Vaidyanath (also spelled
Baidyanath), as well as having the criminal and civil courts and a large number of
Government establishments.
 
Deoghar district is spread over an area of 2479 sq km (2,45,156 Hectare). The
landscape of Deoghar is high, low, hilly and damp. 28% of the land is very fertile and
cultivable. Cultivation in and around Deoghar is primarily rain-fed. The crop harvest is
generally quite good.

pg. 3
2. DISTRICT PROFILE
Deoghar District came into existence on 1st June 1981 by separating it from the
former Santhal Pargana district. The district is located in western portion of
Santhal Parganas. It shares its boundry with Banka and Jamui districts in north,
Dumka in the east, Jamtara in the south and Giridih in the west. The district
extands from 24.0.03’E, it has an area of 2481 Sqkm. The name of district
refers to it’s cultural and historical value.
At present the district of Deoghar is comprised of 2 subdivisions and 10
blocks. The literacy rate of the Deoghar District is 76 percent.

2.1 DISTRICT AT A GLANCE

Sl. No Particular Units

1 Geographical Area 2478.61 Sqkm

2 No. of Sub-division 2

3 No. of Municipal Corporation 1

4 No. of Blocks and Circle 10

5 No. of G.P.s 194

6 No. of Revenue Village 2662

7 Population as per Cencus, 2011 14.92 lakhs

8 No. of Assembly Constituencies 3

No. of different commercial Bank

9 136
Branches

10 Total Roadways 604

11 National Highway 1

12 State Highway 3

13 Railway Station/Junction 4

14 Climate/Weather Dry and Congenial

pg. 4
 2.2 ADMINISTRATIVE SET UP

The district is divided into 2 sub-divisions, 10 Blocks covering 2662 village of 194
GPs. This district is having a Municipal Corporation. The details are given below.

Sub Division Block Municipal Corporation

Deoghar Deoghar Deoghar

Devipur

Sarwan

Sarath

Margomunda

Mohanpur

Sonaraithari

Karon

Palajori

Madhupur Madhupur

3. RESOURCE & POTENCY OF THE DISTRICT

3.1 INFRASTRUCTURE FACILITIES

A. ROADS:

The district has good network of roads (total 604 KM) as per detail below:

i) National Highway : 21 KM
ii) State High Way : 30 KM
iii) Major District Road : 179 KM
iv) Other District/Vill Roads : 374 KM

B. RAILWAYS:

The total length of Railway line in the district is 74 Kms (Howrah-Delhi, Jasidih
-Banka and Jasidih-Dumka route). Starting from Madhupur to Jasidih to Sirsa Nunthar
on Dumka route and starting from Jasidih to Kothia on Banka line. The main railway
stations of Deoghar district are Jasidih, Madhupur, Deoghar and Baidyanathdham.

C. AIRPORTS:

pg. 5
 Deoghar Airport will be functional within 2-3 months. All construction works are
completed.

D. ELECTRONIC AND MASS MEDIA:

T.V Station 1

News Papers (Daily) 12

Computer and Internet facilities are available in all Blocks of the district.

There are 306 branches of different commercial banks operating in the district
as given below.

3.2. BANKING NETWORK

Further one branch of OSFC at Berhampur is catering finance to different industrial

ventures.

SL Particulars Coop/Grami RRB OSF Commercial Total

NO. n Banks C Banks
1 No. of Branches 21 0 0 115 136

3.3. POTENTIAL ITEMS OF MANUFACTURING AND /SERVICES IN THIS

DISTRICT
The following items are potential for manufactureing/servicing in Deoghar district.
4. PEDA
5. SINDUR
6. LAC BANGLES
7. MEASUREING WEIGH AND WIGHING SCALES
8. DETERGENT POWDER AND SOAP
9. RICE MILL
10. FLOURMILLS
11. FABRICATION&ENGG.WORKS,
12. GLASS PRODUCTS AND CROCKERY
13. MINERALWATERBOTTLES
14. FOOD PRODUCTS- SATTU, BESAN
15. FLYASHBRICKS & PAVEMENTTILES
16. ELECTRONICS&ELECTRICALWORKS
17. DTP&INTERNET SERVICES
18. PLY&SUNMICA WORKS
19. MOBILEREPAIRING
20. TWO&FOURWHEELERREPAIRINGWORKS
21. AYURVEDICMEDICINE
22. NON-OVENSACK CARRYBAGS

23. CATTLE&POULTRYFEED

pg. 6
 24. AGARBATIPRODUCTS
25. PAPER PLATE&CUP
26. STONECRUSHING
27. PVCDOOR&WINDOWS.
28. TOURISM
29. BAKERYPRODUCTS.
30. SOFT DRINK.
31. MILKPRODUCTS.
32. STUDIO&VIDEOGRAPHER.
33. CONSULTANCY.
34. ASBESTUS SHEETS
35. CHEMICAL FERTILIZER
36. ORGANIC COMPOST
37. SLEEPER FOR RAIL TRACK
38. READYMADE GARMENTS
39. BAMBOO PRODUCTS

3.4. DISTRICT LEVEL EXPORT PROMOTION COMMITTEE (DLEPC)

The District Level Export Promotion Committee (DLEPC) has been constituted by
the

District Collector, Deoghar on 02.06.2020 with the following members.

SN. Name Responsibility

1 DC/DDC Deoghar Chairman
2 Rep. from DGFT Kolkata Dep. Chairman
3 GM DIC Member Secretary
4 LDM SBI Member
5 DDM NABARD Member
6 Representative MSME DI, Ranchi Member
7 Dist. Agri. Officer, Deoghar Member
8 Dist. Horticulture Officer Deoghar Member
9 Dist. Fisheries Officer Member
10 Asst. Director Handicraft, GOI, Jasidih, Member
Deoghar
11 Rep. Export Promotion Council Member
12 Chamber of Commerce & Industries, Deoghar Member
13 Representatives from Entrepreneur Member
Organizations
14 Dist. Coordinator MMLKUVB, Deoghar Member

pg. 7
 4. District Office Details

Office of General Manager, District Industries Centre, Deoghar

Contact Person Contact Address Contact Number E-mail address

Sri Samrom District Industries gmdicdeoghar@gmail.com
Barla Center, FCI
Road, Jasidih,
Dist. –Deoghar,
Jharkhand

Product Profile
Product Identification:- Rice ( Deoghar District, Jharkhand)
Rice
Rice is the principal crop of the Northeastern region contributing to the economy, food and nutritional
security to the people. Rice is cultivated in all the states with varying degrees of diversity in terms of
agronomical practices, varietal differences and end use reflecting the diversity in climatic conditions,
terrain and local preference in the region. The region is one of the center of origin for rice and houses
a wide range of varieties including indigenous/ wild and cultivated. Some of the locally adapted
pigmented, aromatic and quality rice landraces are cultivated for their local preference, high market,
and social values. Almost every state in the region is home to local landraces like Bao (Red rice), Joha
(Aromatic rice) of Assam, Black/ Purple rice of Manipur and Meghalaya, Tai which is a sticky aromatic
rice of Mizoram etc. These rice varieties are unique in terms of their organoleptic and nutritional
qualities and possess comparative advantage over conventional non-basmati rice varieties.

Production
Even though the status of rice production is well documented in all the states, no special emphasis is
being paid on segregating the production quantities of these specific cultivars. There is a need to
sensitize the agriculture, statistics and economics departments to capture the production data of
these varieties in the respective states as this the priming step for designing any interventions for
export development. During the consultation with various stakeholders, it is observed that these
varieties other than Bao rice are cultivated on a very limited scale.

Supply chain & Value chain

Currently, rice is one of the products that is exported in considerable quantities from the jharkhand
thorough formal channels. Most of the rice produced in the region is limited for self-consumption and
any additional quantity left is traded.

pg. 8
 Farmer

Paddy
Porcurment

Processing
Company

Export

HS Code of Rice

HS Code Item Description

10

1006  Rice

100610 Rice in husk (paddy or rough)

10061010 Rice in husk (paddy or rough): Of seed

quality

10061090 Rice in husk (paddy or rough): Other

10062000 Rice in husk (paddy or rough): Husked

(brown) Rice

100630

10063010 Semi-milled or wholly milled rice, whether or

not polished or glazed: Rice, parboiled

10063020 Semi-milled or wholly milled rice, whether or

pg. 9
HS Code Item Description

not polished or glazed: Basmati rice

10063090 Semi-milled or wholly milled rice, whether or
not polished or glazed: Other

10064000 Semi-milled or wholly milled rice, whether or

not polished or glazed: Broken rice

Production Process

6. Rice as Export opportunity in Deoghar district Jharkhand

Introduction

Deoghar has a picturesque location. Deoghar is located at 24°29’N 86°42’E / 24.48°N

86.7°E. The nearest railway station is Baidyanathdham. Jasidih junction is about 7 km

pg. 10
from Baidyanathdham railway station, which is on the main line of Howrah-Delhi route
of Indian railway.

 Deoghar district is spread over an area of 2479 sq km (2,45,156 Hectare). The

landscape of Deoghar is high, low, hilly and damp. 28% of the land is very fertile and
cultivable. Cultivation in and around Deoghar is primarily rain-fed. The crop harvest is
generally quite good.

Agriculture is a traditional occupation and the way of living of the inhabitants of the
Deoghar District. Industrial infrastructure of deogher district is developed from rest
district of santhal pragana. There are 12 rice mill are in operation in deoghar district
which is highest number in santal pragan region.

Deoghar district near to bihar and west bangal, in both state paddy production is very
high. That gives the advantage availability raw material at cheaper price in whole year.

Key factor Deoghar District

Most of the soils of Deoghar districts are acidic in reaction. Soils of 38.5 per cent area
of the district have pH range between 4.5 and 5.5. Organic carbon content in these
soils ranges from 0.1 to 3.23 percent and 47.9 percent soils have high organic carbon
content (>0.75 per cent).. Available nitrogen content in surface soils ranges between
47 to 756 kg ha-1. Soils of 56.1 per cent area have medium and soils of 33.9 per cent
area have low available nitrogen content. Available phosphorous content ranges
between 6.0 to 126.4 kg ha-1. Majority of the soils of the district (85.5 percent of TGA)
have medium to high in available phosphorous whereas soils of 12.8 percent area are
low in available phosphorous (below 10 kg ha-1). Available potassium content ranges
between 101 and 1137 kg ha-1. Soils of 87.6 per cent area have medium to high
available potassium content. The available sulphur content in the soils ranges from
0.54 to 95.15 mg kg-1. Soils of 35.3 percent of the area are low (20 mg kg-1) in
available sulphur content respectively. Soils are analysed for available (DTPA
extractable) micronutrients and seen that all the soils are sufficient in available iron
and manganese whereas soils of 6.6 and 7.5 percent area are deficient in available
zinc and copper. The available boron content in the soils ranges from 0.03 to 1.94
mgkg-1. Soils of 45.1 percent area of district are deficient (0.50 mgkg-1) in available
boron content.

The district experience hot summer (March to May) heavy monsoon rains (June to
September) and cool dry winters (October to February). Average annual rainfall is
1239 mm, mean summer maximum temperature is 430 C and mean winter minimum
temperature is 80 C .

pg. 11
7. Potential Markets of Rice in Deoghar, Jharkhand

Nearly 7O%of the area during kharif is under paddy, a typical situation of EH&P
region. Most of this area remains fallow during the rabi season, leading to cropping
intensity level L1.6%. The productivity of all the crops, except pulses are below
national average; fertiliser use is about 55kg/ha. The productivity of paddy and pulses
are comparable to national average, whereas for other crops it is lower.
Jharkhand State Paddy Production Report

Productivity
Year  Coverage in ha Production in tones
kg /ha
2007-08 1643.782 3326.407 2023
2008-09 1670.330 3400.187 2035
2009-10 981.693 1518.364 1546
2010-11 720.317 1110.006 1541
2011-12 1693.796 5614.931 3315
2012-13 1414.462 3991.222 2833
2013-14 1255.873 3637.447 2896
2014-15 1502.177 4324.456 2879
2015-16* 1588.879 2569.411 1617
2016-17 1678.960 4988.065 2971
2017-18 1735.411 5131.954 2957
2018-19 1527.103 2894.101 1895
2019-20      
2020-21 1641.217 3975.993 2423

Rice is the principal crop of the Deoghar region contributing to the economy, food and
nutritional security to the people. Rice is cultivated in district with varying degrees of
diversity in terms of agronomical practices, varietal differences and end use reflecting
the diversity in climatic conditions, terrain and local preference in the region. The
region is one of the centers of origin for rice and houses a wide range of varieties
including indigenous/ wild and cultivated. Some of the locally adapted pigmented,
aromatic and quality rice landraces are cultivated for their local preference, high
market, and social values. These rice varieties are unique in terms of their
organoleptic and nutritional qualities and possess comparative advantage over
conventional non-basmati rice varieties.

Deoghar district is spread over an area of 2479 sq km (2,45,156 Hectare). The

landscape of Deoghar is high, low, hilly and damp. 28% of the land is very fertile and
cultivable. Cultivation in and around Deoghar is primarily rain-fed. The crop harvest is
generally quite good.

pg. 12
District Area  in  ha   Production in 000 MT  Productivity in
Kg/ha  

Deoghar  49058  140796  2870 

In Deoghar district there are several Rice mill are running. That give local farmer batter
market of their paddy. Rice mills are procuring paddy from Jharkhand, Bihar, and west
Bengal

SL COMPANY NAME ADDRESS Production

NO. Capacity
T/H
1 M/S CHAUDHRY RICE BADYNATHPUR,DEOGHAR 4
MILL,
2 M/S DEOGHAR FOOD PVT. NEAR CHOPA MORE, 4
LTD, DEOGHAR
3 M/S VAISHNAVI BHANDHA,DEOGHAR 8
MULTIGRAIN PVT.LTD
4 M/S SHREE GURU BHANDHA,DEOGHAR 8
AGROTECH PVT LTD
5 M/S S.R.V. FOODS BADYNATHPUR,DEOGHAR 2
6 M/S BAJLA FOOD BHANDHA,DEOGHAR 2
PRODUCT PVT LTD
7 M/S P.D.R.D RICE MILL BHANDHA,DEOGHAR 8
8 M/S ANSAR AGRO FOOD JAGDISPUR, DEOGHAR 6
PVT. LTD.
9 M/S BAJRANG RICE MILL PALOJORI, DEOGHAR 2
10 M/S KARIA SATI AGRO MADHUPUR, DEOGHAR 8
INDUSTRIES PRIVATE
LIMITED
11 M/S SHIVA RICE MILL MADHUPUR, DEOGHAR 2

8. MAJOR EXPORTERS IN THE DISTRICT

M/S P.D.R.D RICE MILL BHANDHA,DEOGHAR Somalia, China

and middle east
country

M/S KARIA SATI AGRO MADHUPUR, DEOGHAR Supply to Export

INDUSTRIES PRIVATE house
LIMITED

pg. 13
9. Policy Support to the Export Promotion in Jharkhand
1. Food Processing service provider in india -

Agricultural and Processed Food Products

Export Development Authority
Setup by Ministry of Commerce &
Industry, Govt. of India

HEAD OFFICE:
3rd Floor, NCUI Building 3, Siri Institutional
Area, August Kranti Marg, (Opp. Asiad Village),
New Delhi - 110 016, India

The Agricultural and Processed Food Products Export Development Authority (APEDA) was established by
the Government of India under the Agricultural and Processed Food Products Export Development
Authority Act passed by the Parliament in December, 1985. The Act (2 of 1986) came into effect from
13th February, 1986 by a notification issued in the Gazette of India: Extraordinary: Part-II [Sec. 3(ii):
13.2.1986). The Authority replaced the Processed Food Export Promotion Council (PFEPC).

2. Policy of Jharkhand

 Export promotion Policy of Jharkhand

 Food Processing Policy of Jharkhand -
 Industrial Policy of Jharkhand
 Agriculture Policy of Jharkhand

Services Provide:-

 To serve as a bridge between government and other stakeholders and the

service sector.
 To make India an international service export powerhouse by effectively
promoting and representing every sector of India services and contributing to
the overall growth of the economy. 
 To be effective voice of the Indian services sector globally, raising its profile
through interventions and exchanges leading to increase in business.

10. Potential-SWOT Analysis of Rice in Deoghar

Strengths:

pg. 14
  District is strategically well placed and well connected to other districts and
states by road and rail.
 Positive Investment climate.
 Easy and cheap availability manpower.
 Availability of central and state government institution to promote export.
 Availability of bank and finical institution to promote Food processing industry.
 Very soon world class hospital (AIIMS) will open.

Weakness
 Lack of infrastructure facility.
 Lack of technically qualified labour.

Opportunity

 Demand of quality Indian rice in international market.

 There is gap in Demand and Supply.
 The district as a whole is having sufficient scope for food processing industries,
if availability of power is improved.
 The District receives average annual rainfall of 1300 mm which gives
opportunity for better water use through water conservation technologies. lt is
estimated that only about 20% of the rain water is utilized.
 The tribal farmers have retained useful traditional crops and practices, which
can be mainstreamed for food security and appropriate technologies,
acceptable to them.

Threats

 Due to SPT act acted in this region that restricts the new investment due to
unavailability of land.
 Lac of infra-structure in industrial area.
 Unavailability of land to the JIADA.
 West Bengal and Bihar is very near to Deoghar where food processing industry
infrastructure is highly developed.
 By and large, mono-cropping system prevails is the District hence the cropping
intensity is very low.
 Predominantly rain-fed agriculture, 75% of the net sown area is rainfed in the
state.
 The farmers of Deoghar, especially the tribals, lead a conservative life style and
do not readily accept and adopt new technologies.

11. Strategy and recommendation 2021-22

 Limited understanding of international markets and methodologies to access

them, development of market relevant products and taking them to markets,
market linkages and regulatory requirements etc.

Skills training

pg. 15
 In the current scenario, small training sessions (2-3 day programs) were being
conducted by different organizations in the region
 With growing rate of technological changes, expansion, globalization and
consolidation of markets, ever changing legal and regulatory policies and
changing consumer preferences are making it increasingly difficult for new
enterprises to sustain and compete.
 The incubators provide the businesses, common facilities such as physical
space, access to common infrastructure and shared services to facilitate
operations and impart skills training, provide business advisory to assist the
businesses.
 Enhance efficiency of rural supply chains.
 Optimally utilize huge marketable surplus.
 Improving quality and reaching to international markets-The current export/import
scenario from India as well as from other countries to the world market, identified target
markets for products from Deoghar, and mapped the sanitary and phytosanitary requirements
of the target countries.
 Investment into capacity building and skill development is critical as a large part of success
of the suggested action plan depends upon the technical and management skills of the
personnel involved. The region has an abundant labor pool who is well versed with English and
seeking employment as well. Imparting them with skills necessary for the industry will
certainly help in development of an industry friendly ecosystem.

pg. 16